HubSpot (HUBS) has quietly drifted lower this year, even as revenue and earnings grow at a healthy clip. With the stock down sharply from earlier highs, investors are reassessing what this CRM leader is really worth.
See our latest analysis for HubSpot.
At around $387.58 per share, HubSpot’s 90 day share price return of minus 24.47 percent and year to date share price return of minus 44.43 percent show momentum clearly fading, even though the three year total shareholder return of 31.51 percent still points to longer term value creation.
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With revenue still growing double digits and Wall Street targets sitting far above today’s price, investors now face a key question: is HubSpot quietly slipping into undervalued territory, or is the market already baking in its future growth?
Most Popular Narrative: 33.1% Undervalued
With HubSpot last closing at $387.58 against a widely followed fair value near $580, the narrative leans toward meaningful upside if its growth path holds.
Ongoing movement upmarket into larger enterprise customers, combined with a seat-based pricing model and cross-sell of premium platform capabilities (Core Seat, Smart CRM), is leading to larger deals and higher gross margins, which should boost earnings power as operating leverage increases.
Curious how this move upmarket turns a fast growing yet lightly profitable platform into a high margin compounder, and which aggressive revenue and margin bridges make that $580 fair value add up?
Result: Fair Value of $579.55 (UNDERVALUED)
Have a read of the narrative in full and understand what's behind the forecasts.
However, this upside view could unravel if AI disrupts HubSpot’s core SEO driven funnel, or if macro pressure forces SMB and mid market clients to cut spend.
Find out about the key risks to this HubSpot narrative.
Build Your Own HubSpot Narrative
If you see HubSpot’s story differently, or would rather dig into the numbers yourself, you can build a custom view in minutes: Do it your way.
A good starting point is our analysis highlighting 4 key rewards investors are optimistic about regarding HubSpot.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Valuation is complex, but we're here to simplify it.
Discover if HubSpot might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.
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