Figma (FIG) stock has caught investors' attention recently after a volatile trading period. Shares have faced a steep decline over the past month. Many are now watching closely for signs of stabilization or renewed momentum.
See our latest analysis for Figma.
Zooming out, Figma’s 30-day share price return of -28.39% reflects a sharp pullback, continuing the momentum fade seen in recent months. The latest closing price of $35.69 points to ongoing uncertainty, with investors still evaluating growth prospects and near-term risks in a shifting software landscape. Over both the short and long term, the stock has struggled to build upward momentum. The valuation picture now looks increasingly complex.
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With shares trading far below recent analyst targets, investors are left to wonder if this is a sign that Figma is undervalued or if the market is already accounting for the company’s future growth prospects.
Most Popular Narrative: 45.7% Undervalued
Figma’s most widely followed narrative values the company substantially higher than its recent share price. With a user-submitted fair value of $65.70 compared to the latest close at $35.69, the narrative sets ambitious expectations well above where the market is pricing the software stock.
“Right now, around 95% of Fortune 500 companies, including most of the S&P 500, use Figma Design for their workflows. That’s not a small number; it shows how deeply it’s embedded in the way big enterprises actually work. And once a tool is so integrated into the daily process of thousands of people, it’s not easy to replace. That kind of adoption is the moat, the safety wall, that gives Figma strength even as competition grows.”
What’s the secret behind this high fair value? This narrative relies heavily on the potential for margin expansion and an investor-focused perspective regarding profit multiple and discount rate. Explore which bold forecasts and underlying trends could support such a significant upside and decide for yourself if the story is compelling.
Result: Fair Value of $65.70 (UNDERVALUED)
Have a read of the narrative in full and understand what's behind the forecasts.
However, unforeseen competition in AI features or a sharp slowdown in Figma’s revenue growth could quickly challenge the optimism surrounding its current valuation.
Find out about the key risks to this Figma narrative.
Another View: Challenging the High Narrative
Despite the optimism built into fair value narratives, a look through our DCF model tells a much more conservative story. According to this analysis, Figma’s shares are actually trading well above our estimate of fair value, which stands at $19.69. This suggests the stock may be overvalued by this method. Can both stories be true, or is the market weighing risks and rewards differently than investors expect?
Look into how the SWS DCF model arrives at its fair value.
Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Figma for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 927 undervalued stocks based on their cash flows. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.
Build Your Own Figma Narrative
If you have a different perspective or want to test your own thesis, you can easily build a new Figma narrative in just a few minutes. Do it your way
A great starting point for your Figma research is our analysis highlighting 2 key rewards and 3 important warning signs that could impact your investment decision.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Valuation is complex, but we're here to simplify it.
Discover if Figma might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.
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