Strategy (MSTR) Reworks Its Bitcoin Model As Valuation Questions Grow

Strategy (MSTR) is shifting away from a pure Bitcoin accumulation play after Bitcoin’s price decline, selling part of its holdings and issuing stock to build cash reserves and cover dividends and debt.

See our latest analysis for Strategy.

Recent headlines around Bitcoin sales, cash raises and the new monetization framework have gone hand in hand with weak share price momentum, with Strategy’s stock down 39.78% year to date on a share price basis and total shareholder return over the past year down 79.02%, even though the three year total shareholder return remains more than double.

If you are weighing Bitcoin exposure against other themes, this could be a good moment to scan beyond crypto related stocks and check out 19 cryptocurrency and blockchain stocks

Strategy now trades at a steep discount to both analyst targets and some estimates of fair value, just as its Bitcoin first playbook is being rewritten. Is the market prudently pricing in new risks, or leaning too far into fear?

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Preferred Price to Book Multiple of 0.9x: Is it justified?

On a simple snapshot, Strategy’s shares last closed at $94.64 while trading on a P/B of 0.9x, which is far below both peers and the wider US Software sector on this measure.

The P/B ratio compares the market value of the company’s equity to its book value, which for Strategy captures both its Bitcoin treasury exposure and its software assets. For a stock that is currently loss making, this kind of balance sheet anchored metric can be a useful cross check when earnings based measures are less informative.

According to the data, Strategy’s 0.9x P/B is framed as good value versus a peer group average of 7.3x and a US Software industry average of 3x. This represents a wide gap for investors to weigh against the company’s unprofitable status, volatile share price and reliance on higher risk funding sources. There is no fair ratio available for reference here, so the comparison rests squarely on how heavily the market is discounting Strategy’s book value relative to other software stocks.

See what the numbers say about this price — find out in our valuation breakdown.

Result: Price-to-book of 0.9x (UNDERVALUED)

However, investors still face clear risks, including Strategy’s recent share price decline and continued net loss of $12,773.698, which could pressure confidence and funding flexibility.

Find out about the key risks to this Strategy narrative.

Another View: What the SWS DCF Model Says About Strategy

The book value check paints Strategy as cheap, but the SWS DCF model offers a different lens. On this approach, the stock at $94.64 is trading below an estimate of future cash flow value of $165.90, which also points to undervaluation and raises a fresh question for you.

If both balance sheet and cash flow lenses are flagging potential upside, the real judgment call becomes how much confidence you have in the assumptions that feed those models, especially around Bitcoin exposure and the software business. Look into how the SWS DCF model arrives at its fair value.

MSTR Discounted Cash Flow as at Jul 2026
MSTR Discounted Cash Flow as at Jul 2026

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Strategy for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 45 high quality undervalued stocks. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Next Steps

If the mix of concern and optimism around Strategy feels finely balanced, this is the moment to review the details and decide where you stand. To weigh those trade offs with the full picture of potential upsides and downsides, take a closer look at the 2 key rewards and 2 important warning signs

Looking for more investment ideas beyond Strategy?

If Strategy has you rethinking your exposure, do not stop there. Use the Simply Wall St screener to surface other stocks that better fit your plan.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

About NasdaqGS:MSTR

Strategy

Operates as a bitcoin treasury company in the United States, Europe, the Middle East, Africa, and internationally.

Good value with adequate balance sheet.

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