Viant Technology (DSP) Stock Overview
Operates a cloud-based demand side platform (DSP) that enables the programmatic purchase of digital advertising across multiple channels, including connected TV (CTV), streaming audio, digital out-of-home, mobile, and desktop. More details
| Snowflake Score | |
|---|---|
| Valuation | 6/6 |
| Future Growth | 4/6 |
| Past Performance | 4/6 |
| Financial Health | 6/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
DSP Community Fair Values
Create NarrativeSee what 51 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Top Community Narratives
Viant Technology Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$12.72 |
| 52 Week High | US$15.18 |
| 52 Week Low | US$8.11 |
| Beta | 1.0 |
| 1 Month Change | 11.78% |
| 3 Month Change | 25.57% |
| 1 Year Change | -7.76% |
| 3 Year Change | 178.95% |
| 5 Year Change | -60.36% |
| Change since IPO | -73.34% |
Recent News & Updates
Narrative Update • May 27
DSP: Connected TV Ad Spend And Addressability Tools Will Support Future Upside
Analysts have raised the Viant Technology price target from $14.50 to $16.00 after Street research cited strong Q4 results, record CTV ad spend, wider use of addressability tools and ViantAI, and fresh Buy-rated coverage focused on the company’s connected TV positioning. Analyst Commentary Recent research has highlighted both the strengths and the open questions around Viant Technology, giving you a mix of signals to weigh.Analysis Article • May 18
Viant Technology's (NASDAQ:DSP) Solid Earnings Are Supported By Other Strong Factors
Viant Technology Inc.'s ( NASDAQ:DSP ) earnings announcement last week was disappointing for investors, despite the...Recent updates
Narrative Update • May 27
DSP: Connected TV Ad Spend And Addressability Tools Will Support Future Upside
Analysts have raised the Viant Technology price target from $14.50 to $16.00 after Street research cited strong Q4 results, record CTV ad spend, wider use of addressability tools and ViantAI, and fresh Buy-rated coverage focused on the company’s connected TV positioning. Analyst Commentary Recent research has highlighted both the strengths and the open questions around Viant Technology, giving you a mix of signals to weigh.Analysis Article • May 18
Viant Technology's (NASDAQ:DSP) Solid Earnings Are Supported By Other Strong Factors
Viant Technology Inc.'s ( NASDAQ:DSP ) earnings announcement last week was disappointing for investors, despite the...
Narrative Update • May 07
DSP: Cookieless CTV Addressability And Automation Will Drive Future Share Recovery
Narrative Update on Viant Technology The analyst price target for Viant Technology has moved modestly higher to $17.50, with analysts pointing to stronger assumptions for revenue growth and profit margins, supported by recent research that highlights record connected TV ad spend, broader use of addressability tools like Household ID and IRIS_ID, and increased adoption of ViantAI for automated campaign execution. Analyst Commentary Recent research coverage on Viant Technology highlights a mix of optimism around the business model and tools, along with a few watchpoints that investors may want to keep in mind.
Narrative Update • Apr 22
DSP: Connected TV And Addressable Identity Will Drive Future Upside
Analysts have increased their average price targets for Viant Technology by $0.50 to $17.00, citing stronger ex-TAC revenue and adjusted EBITDA, record CTV ad spend, broader use of addressability tools, and growing adoption of ViantAI as key reasons for the updated view. Analyst Commentary Bullish analysts are framing the latest research as a constructive reset higher for Viant Technology, pointing to stronger fundamentals and product traction as the basis for their updated views.Narrative Update • Apr 08
DSP: Connected TV And Cookieless Targeting Will Support Future Upside
Analysts have nudged Viant Technology's target higher, with one firm moving from $16.50 to $17 and another setting $14.50. They cited strong Q4 ex-TAC revenue and adjusted EBITDA, record CTV ad spend, broader uptake of its addressability tools, and growing use of ViantAI to automate campaigns.Seeking Alpha • Mar 28
Viant Technology Inc: Will This Beaten-Down Ad-Tech Stock Bounce Back? 3 Things To Know
Summary Viant Technology (DSP) delivers accelerating revenue growth, margin expansion, and GAAP profitability, positioning itself as a differentiated AI-powered programmatic advertising platform. DSP posted 22% YoY Q4 2025 revenue growth, 53% adjusted EBITDA growth, and a strong margin expansion, highlighting strong operating leverage and execution consistency. With $191M cash, no debt, and 132% YoY free cash flow growth, DSP supports strategic acquisitions and share buybacks, demonstrating management’s confidence. Despite a ~49% decline from its 52-week high and trading at a discount to peers, DSP’s improving fundamentals create a compelling medium-to-long-term opportunity. The global programmatic advertising platform market is projected to increase by a CAGR of 27.1% to $41.4 Bn by 2030 from $8.4 Bn in 2023. Read the full article on Seeking AlphaNarrative Update • Mar 25
DSP: Connected TV And Cookieless Targeting Will Drive Future Upside
Analysts have nudged their average price target for Viant Technology slightly higher to $14.50, citing stronger CTV-driven ex-TAC revenue, improved adjusted EBITDA, and growing traction for ViantAI and cookieless targeting solutions as key factors supporting this updated view. Analyst Commentary Recent research commentary highlights a mix of optimism around Viant Technology's connected TV focus and AI tools, paired with ongoing questions about how durable these drivers may be over time.Narrative Update • Mar 11
DSP: Connected TV Focus And Cookieless IDs Will Drive Future Upside
Analysts have adjusted their price target on Viant Technology to $14.50 from $15.50, citing its focus on connected TV, proprietary cookieless IDs, and ViantAI automation as key supports for the updated view. Analyst Commentary Recent research highlights Viant Technology’s positioning around connected TV, cookieless IDs, and automation, and the updated $14.50 price target reflects a more measured stance on what the company may reasonably achieve from here.Narrative Update • Feb 24
DSP: New Partnerships And Autonomous Ad Outcomes Will Support Future Upside
Analysts have nudged their price target for Viant Technology higher to $21.44, reflecting slightly updated assumptions for discount rate, revenue growth, profit margin and future P/E, which together point to a modestly more optimistic risk and earnings profile for the stock. What's in the News Airtory announced an integration with Viant's demand side platform, giving advertisers using Viant access to Airtory's creative automation and deployment tools for rich media display, social display, online video, CTV, DOOH and retail media campaigns (Key Developments).Narrative Update • Feb 10
DSP: New Creative And Autonomous Ad Tools Will Drive CTV Share Recovery
Analysts have held their fair value estimate for Viant Technology steady at $17.60, with only marginal tweaks to inputs such as the discount rate, revenue growth, profit margin, and projected P/E. This reflects a largely unchanged view of the stock's risk and return profile.Narrative Update • Jan 27
DSP: Multi Year Molson Coors Partnership Will Support Future Upside Potential
Narrative Update on Viant Technology Analysts trimmed their 12 month price target on Viant Technology to $16 and, despite this reduction, continue to point to strong Q3 execution, a recently announced multi year Molson Coors partnership, and updated assumptions around revenue growth, profit margins, discount rate, fair value of $15.50, and a lower future P/E estimate as the key drivers of their revised view. Analyst Commentary Recent Street commentary around Viant Technology has centered on how to balance solid Q3 execution with a more conservative stance on valuation.Analysis Article • Jan 20
Here's What's Concerning About Viant Technology's (NASDAQ:DSP) Returns On Capital
If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Firstly, we'll...Narrative Update • Jan 12
DSP: Enterprise Pipeline And CTV Share Will Support Future Upside
Narrative Update on Viant Technology Analysts have trimmed their price targets on Viant Technology, with one moving from $18 to $16 and another initiating at $14.50, citing solid Q3 execution, a new multi year Molson Coors partnership, and expectations that Viant's connected TV and AI driven capabilities can support ongoing ex TAC revenue growth. Analyst Commentary Recent Street research on Viant Technology has leaned constructive, with bullish analysts focusing on execution in Q3, new enterprise wins, and the potential impact of connected TV and AI driven tools on future growth and valuation.Narrative Update • Dec 26
DSP: Enterprise Ad Pipeline And CTV Expansion Will Drive Future Upside
Analysts have modestly reduced their price target on Viant Technology to $16 from $18. This reflects a slightly lower valuation multiple, even as they cite strong Q3 execution, an expanding enterprise ad spend pipeline, and growing connected TV and AI driven revenue as support for continued double digit growth.Narrative Update • Dec 12
DSP Strong CTV And Enterprise Deals Will Drive Future Upside
Analysts have trimmed their average price target on Viant Technology to approximately $21 from about $25, reflecting higher discount-rate assumptions and sharply lower margin expectations. At the same time, they continue to cite strong recent results, expanding connected TV exposure, and new enterprise partnerships as support for ongoing double-digit revenue growth.Narrative Update • Nov 27
DSP: Multi-Year Partnership With Major Beverage Firm Will Drive CTV Share Recovery
Analysts have raised Viant Technology's fair value estimate slightly from $17.55 to $17.60. They cite resilient revenue growth, improved profitability, and continued upmarket momentum, despite a modest reduction in price targets following recent earnings and strategic partnerships.Narrative Update • Nov 13
DSP: Multi-Year Enterprise Partnerships Will Drive Share Recovery in Connected TV
Analysts have lowered their fair value estimate for Viant Technology from $19.00 to $17.55 per share. They cite both stronger revenue growth expectations and reduced profit margins as drivers behind the revised outlook.Analysis Article • Nov 12
Improved Revenues Required Before Viant Technology Inc. (NASDAQ:DSP) Stock's 29% Jump Looks Justified
Viant Technology Inc. ( NASDAQ:DSP ) shares have had a really impressive month, gaining 29% after a shaky period...Narrative Update • Sep 04
Digital Migration And AI Will Unlock New Markets
Viant Technology’s price target was modestly reduced to $19.00 as near-term caution over Q3 guidance and campaign delays offset optimism around its differentiated CTV technology and promising AI product cycle. Analyst Commentary Bullish analysts highlight Viant's competitively differentiated technology for Connected TV advertisers, viewing its positioning as superior within the ad tech landscape.Analysis Article • Sep 03
Viant Technology Inc. (NASDAQ:DSP) Not Doing Enough For Some Investors As Its Shares Slump 25%
The Viant Technology Inc. ( NASDAQ:DSP ) share price has fared very poorly over the last month, falling by a...Analysis Article • Aug 14
Viant Technology Inc. Just Reported A Surprise Profit And Analysts Updated Their Estimates
NasdaqGS:DSP 1 Year Share Price vs Fair Value Explore Viant Technology's Fair Values from the Community and select...Analysis Article • May 07
Weekly Picks: 🫣 DSP's Potential, VOLV's Bold Plans and DOCN's Tailwinds
This week’s picks cover: Why Viant Technology is well positioned in the booming connected TV market, how Volvo will grow into a global leader in electric and autonomous trucks, and why Digital Ocean has multiple tailwinds driving its adoption
New Narrative • May 06
Viant Technology: A Rising AdTech Challenger in the AI-Powered CTV Market
AI-powered, high-growth mid-cap stock in the digital ad space with strong long-term upside potential.Seeking Alpha • Apr 16
Viant Technology: Wait On The Sidelines For Now
Summary Viant Technology, an advertising technology business, is underperforming other tech and Russell 2000 stocks by 2x this year. Much of the weakness this year has germinated from the 3rd of March when the company announced its Q4 results as well as the acquisition of Lockr. Forward valuations for DSP are not cheap, but impressive EBITDA and EPS growth projections may justify the premium for some investors. Technical analysis validates the bearish pressure, with DSP trading below its key moving averages and its long-term trend line, while its high-beta facet makes it a risky bet at this juncture. Read the full article on Seeking AlphaAnalysis Article • Mar 10
Viant Technology's (NASDAQ:DSP) Solid Earnings Are Supported By Other Strong Factors
Viant Technology Inc.'s ( NASDAQ:DSP ) earnings announcement last week was disappointing for investors, despite the...Analysis Article • Mar 05
Viant Technology Inc. Just Missed EPS By 16%: Here's What Analysts Think Will Happen Next
There's been a major selloff in Viant Technology Inc. ( NASDAQ:DSP ) shares in the week since it released its full-year...Analysis Article • Feb 07
Viant Technology Inc.'s (NASDAQ:DSP) Shares Bounce 28% But Its Business Still Trails The Industry
Viant Technology Inc. ( NASDAQ:DSP ) shares have continued their recent momentum with a 28% gain in the last month...Seeking Alpha • Feb 01
Viant: Promissing Trade Desk Challenger Focused On CTV
Summary Viant is undervalued and poised for revenue growth, with a niche strategy in dominating household CTV programmatic advertisement, making it a buy. Viant's differentiation lies in targeting households instead of individuals, enhancing its CTV advertising effectiveness and providing a competitive edge over The Trade Desk. Despite lower gross margins and R&D spending, Viant's valuation is attractive, with strong potential for revenue growth and multiple expansion, supported by positive market trends. Read the full article on Seeking Alpha
New Narrative • Jan 18
AI Rollout And IRISTV Acquisition Will Expand Customer Base And Connected TV Capabilities
Viant's acquisition of IRIS.TV and focus on CTV and streaming audio positions it for revenue growth and increased ad spend due to enhanced targeting.Seeking Alpha • Dec 19
Viant Technology: Establishing Itself As A Dominant DSP For The CTV Market (Rating Upgrade)
Summary Shares have risen over 50% since the release of strong Q3 results. The 21% year-over-year increase in contribution ex-TAC for Q3 was coupled with rapidly improving profitability, demonstrating the operating leverage in the business. The continued strength of its AI and CTV offerings have increased my confidence in its prospects. At the current valuation of nearly 25 times next year’s FCF, I am upgrading shares to a Buy. Read the full article on Seeking AlphaAnalysis Article • Nov 15
Earnings Beat: Viant Technology Inc. Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Models
Viant Technology Inc. ( NASDAQ:DSP ) just released its third-quarter report and things are looking bullish. It was a...Analysis Article • Nov 08
There Is A Reason Viant Technology Inc.'s (NASDAQ:DSP) Price Is Undemanding
With a price-to-sales (or "P/S") ratio of 0.9x Viant Technology Inc. ( NASDAQ:DSP ) may be sending very bullish signals...Seeking Alpha • Aug 30
Viant Technology: Strong Growth Prospects, Yet Shares Are Fully Valued
Summary Shares are up 60% this year, following strong growth and improved profitability in the underlying business. The company is successfully leveraging AI on its platform to deliver significant ROI for clients on their ad spend. The company will likely see strong growth and rising margins in the second half of this year, while benefiting from political ad spend. I consider shares fully valued at an EV/FCF multiple of 20, leading me to a Neutral rating. Read the full article on Seeking AlphaAnalysis Article • Jul 26
Further Upside For Viant Technology Inc. (NASDAQ:DSP) Shares Could Introduce Price Risks After 27% Bounce
Viant Technology Inc. ( NASDAQ:DSP ) shares have continued their recent momentum with a 27% gain in the last month...Analysis Article • Jul 02
Is There An Opportunity With Viant Technology Inc.'s (NASDAQ:DSP) 48% Undervaluation?
Key Insights Using the 2 Stage Free Cash Flow to Equity, Viant Technology fair value estimate is US$20.07 Viant...Shareholder Returns
| DSP | US Software | US Market | |
|---|---|---|---|
| 7D | 13.7% | 8.6% | 1.6% |
| 1Y | -7.8% | -0.9% | 28.5% |
Return vs Industry: DSP underperformed the US Software industry which returned -0.9% over the past year.
Return vs Market: DSP underperformed the US Market which returned 28.5% over the past year.
Price Volatility
| DSP volatility | |
|---|---|
| DSP Average Weekly Movement | 9.7% |
| Software Industry Average Movement | 9.7% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.8% |
| 10% least volatile stocks in US Market | 3.0% |
Stable Share Price: DSP has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: DSP's weekly volatility (10%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1999 | 408 | Tim Vanderhook | www.viantinc.com |
Viant Technology Inc. operates a cloud-based demand side platform (DSP) that enables the programmatic purchase of digital advertising across multiple channels, including connected TV (CTV), streaming audio, digital out-of-home, mobile, and desktop. It provides ViantAI, an artificial intelligence product suite; Holistic, Omnichannel DSP, an integrated platform that manages omnichannel campaigns and access metrics; Household ID, which combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier that allows partners to share video-level data to power planning, targeting, and measurement solutions in ad-supported streaming media; and Viant Data Platform, which offers the ability to integrate first-party data with data from top third-party data providers to obtain key insights, reporting, and attribution opportunities. The company also offers Direct Access, a supply path optimization program that creates a direct path to premium inventory; Advanced Reporting and Measurement that offers conversion lift, multitouch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and Flexible Customer Engagement Model, which offers customers transparency and control over their advertising campaigns and underlying data infrastructure.
Viant Technology Inc. Fundamentals Summary
| DSP fundamental statistics | |
|---|---|
| Market cap | US$833.59m |
| Earnings (TTM) | US$9.09m |
| Revenue (TTM) | US$362.10m |
28.0x
P/E Ratio0.7x
P/S RatioIs DSP overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| DSP income statement (TTM) | |
|---|---|
| Revenue | US$362.10m |
| Cost of Revenue | US$198.70m |
| Gross Profit | US$163.40m |
| Other Expenses | US$154.31m |
| Earnings | US$9.09m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.45 |
| Gross Margin | 45.12% |
| Net Profit Margin | 2.51% |
| Debt/Equity Ratio | 0% |
How did DSP perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/31 17:08 |
| End of Day Share Price | 2026/05/29 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Viant Technology Inc. is covered by 14 analysts. 11 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Alexandra Ross | Berenberg |
| Nathaniel Schindler | BofA Global Research |
| Zachary Cummins | B. Riley Securities, Inc. |