Stock Analysis

DocuSign (DOCU) Is Up 7.9% After Announcing AI-Powered Customer Support Upgrade – What's Changed

NasdaqGS:DOCU
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  • Earlier this week, DocuSign announced it will implement Coveo's AI-Search and Generative Answering solutions to enhance its customer support operations, aiming to improve self-service and workflow efficiency.
  • This move signals a focused effort by DocuSign to optimize operational efficiency and customer satisfaction through advanced technology, following its recent achievement of profitability.
  • We'll explore how DocuSign's AI-driven customer support transformation could influence its long-term growth prospects and investment narrative.

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DocuSign Investment Narrative Recap

To be a DocuSign shareholder today, you need to believe the company can drive growth by deepening automation and AI in its agreement lifecycle platform, while maintaining operating discipline and finding new ways to scale globally. The recent announcement of integrating Coveo's AI solutions will likely strengthen customer support and operational efficiency, but does not directly impact the most important near-term catalyst: broader adoption and monetization of Intelligent Agreement Management (IAM). The core risk remains surrounding execution of new AI initiatives and their adoption in the market.

DocuSign's launch of AI-powered contract agents earlier this year stands out as a relevant move in its push toward AI-enabled workflow efficiency. This announcement paired with the partnership with Coveo highlights a continued emphasis on making agreement processes faster, smarter, and easier, which aligns with the focus on recurring revenue growth and improved customer experience.

However, it's worth noting that operational risks related to cloud migration could still affect near-term gross margins, so investors should keep an eye on…

Read the full narrative on DocuSign (it's free!)

DocuSign's narrative projects $3.7 billion revenue and $328.0 million earnings by 2028. This requires 7.4% yearly revenue growth and a $772 million decrease in earnings from $1.1 billion today.

Uncover how DocuSign's forecasts yield a $93.16 fair value, a 17% upside to its current price.

Exploring Other Perspectives

DOCU Community Fair Values as at Jul 2025
DOCU Community Fair Values as at Jul 2025

Simply Wall St Community members put DocuSign’s fair value between US$65 and US$129, with 7 different estimates. While forecasts vary, the focus on accelerating IAM platform adoption could influence how new technology investments are received in the coming quarters, be sure to explore a range of perspectives before making up your mind.

Explore 7 other fair value estimates on DocuSign - why the stock might be worth as much as 63% more than the current price!

Build Your Own DocuSign Narrative

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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