This Week In E-Commerce - Swiss B2C Market Grows Steadily Spurs Business Opportunities

The Swiss B2C ecommerce market presents notable growth prospects across sectors like retail, travel, and technology, driven by diverse payment methods and favorable consumer demographics. According to a recent report by Research and Markets, the market is expected to grow by 6.3% annually, reaching US$23.62 billion by 2025, with an upward trend projected to continue, culminating in a market size of approximately US$29.25 billion by 2029. The study provides an extensive analysis of ecommerce performance across multiple segments, examining aspects such as sales channels, consumer patterns, and emerging digital trends. This data-centric approach reveals key insights into evolving consumer preferences and offers strategic information for businesses looking to enhance their market presence.

Elsewhere in the market, East Buy Holding (SEHK:1797) was a notable mover up 14.2% and closing at HK$25.24. On Wednesday, the company announced a return to profitability with a net income of CNY 238.97 million for the half year, a significant improvement from the previous year's net loss. In the meantime, Microalliance Group (OTCPK:MALG) trailed, down 35.9% to end trading at $1.14.

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Best E-Commerce Stocks

• Adobe (NasdaqGS:ADBE) settled at $299.58 up 0.7%, hovering around its 52-week low.
• Salesforce (NYSE:CRM) closed at $227.96 down 0.2%, near its 52-week low. Salesforce secured a $5.6 billion, 10-year contract with the U.S. Army two days ago to enhance operational efficiency with private sector innovations.
• Amazon.com (NasdaqGS:AMZN) closed at $243.01 down 0.7%. Amazon, just 1 day ago, expanded its second-hand fashion distribution in Europe via its marketplace, enhancing consumer reach and inventory management.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Sources:

• Simply Wall St
• "Switzerland B2C Ecommerce Report 2025: A $29.25 Billion Market by 2029 - Market Size & Forecast by Value and Volume Across 80+ KPIs" from Research and Markets on GlobeNewswire (published 29 January 2026)

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