Stock Analysis

Williams-Sonoma (WSM): Evaluating Valuation After Recent Share Price Dip

Williams-Sonoma (WSM) shares have slipped recently, falling nearly 2% over the past week. Investors seem to be weighing the retailer’s recent performance as it navigates a shifting consumer landscape this year.

See our latest analysis for Williams-Sonoma.

Despite the recent dip, Williams-Sonoma’s shareholders are still sitting on a solid one-year total return of 41.6%, with gains stacking up even more impressively over the last few years. Recent share price weakness suggests momentum is cooling in the short term. However, the long-term performance paints a far more resilient picture for investors keeping an eye on value and growth potential.

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But with shares now trading below analyst targets and Williams-Sonoma’s fundamentals steady, investors may be wondering if the market is offering a rare window for value seekers or if Wall Street has already anticipated the retailer’s future growth.

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Most Popular Narrative: 10.8% Undervalued

The most popular narrative values Williams-Sonoma shares meaningfully above the last close price, with fair value projections suggesting room for upside if forecasts play out. These estimates are grounded in factors that could reshape the company’s financial trajectory in the years ahead.

Continued investment and advances in AI-powered tools and digital platforms are driving higher conversion rates, improved customer experience, and measurable productivity gains. This supports both revenue growth and expanded operating leverage at the margin level.

Read the complete narrative.

Curious what’s fueling these bullish targets? The secret lies in a strategic mix of innovation bets, operational upgrades, and financial assumptions that tip the scale. Want to discover the pivotal numbers analysts believe could ignite the next phase of Williams-Sonoma’s growth and justify this price tag? Unlock the details behind the calculation to see what could set the company apart.

Result: Fair Value of $204.32 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent global tariff volatility or a downturn in housing demand could quickly undermine Williams-Sonoma’s positive outlook and challenge its growth projections.

Find out about the key risks to this Williams-Sonoma narrative.

Another View: Multiples Tell a Different Story

Looking through the lens of price-to-earnings, Williams-Sonoma currently trades at 19.7x, higher than both the US Specialty Retail industry average of 17.6x and above its own fair ratio of 18.2x. While still below peer averages, this could signal less upside than the consensus suggests. Will the market re-rate, or is risk creeping in?

See what the numbers say about this price — find out in our valuation breakdown.

NYSE:WSM PE Ratio as at Nov 2025
NYSE:WSM PE Ratio as at Nov 2025

Build Your Own Williams-Sonoma Narrative

Not sure these conclusions fit your own perspective? Dive into the numbers yourself and craft a personalized view in just a few minutes, or simply Do it your way.

A great starting point for your Williams-Sonoma research is our analysis highlighting 2 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

Discover if Williams-Sonoma might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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