Sally Beauty Holdings, Inc.

NYSE:SBH Stock Report

Market Cap: US$1.3b

Sally Beauty Holdings Valuation

Is SBH undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SBH when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SBH ($12.97) is trading below our estimate of fair value ($21.41)

Significantly Below Fair Value: SBH is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for SBH?

Key metric: As SBH is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for SBH. This is calculated by dividing SBH's market cap by their current earnings.
What is SBH's PE Ratio?
PE Ratio8.6x
EarningsUS$153.41m
Market CapUS$1.34b

Price to Earnings Ratio vs Peers

How does SBH's PE Ratio compare to its peers?

The above table shows the PE ratio for SBH vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average26.4x
WINA Winmark
35.1x8.4%US$1.4b
UPBD Upbound Group
22.2x28.3%US$1.8b
ODP ODP
30.8x47.2%US$778.9m
HZO MarineMax
17.6x31.0%US$654.3m
SBH Sally Beauty Holdings
8.6x9.4%US$1.3b

Price-To-Earnings vs Peers: SBH is good value based on its Price-To-Earnings Ratio (8.6x) compared to the peer average (26.4x).


Price to Earnings Ratio vs Industry

How does SBH's PE Ratio compare vs other companies in the US Specialty Retail Industry?

6 CompaniesPrice / EarningsEstimated GrowthMarket Cap
TKLF Tokyo Lifestyle
1.8xn/aUS$15.11m
SSOK Sunstock
1.4xn/aUS$1.02m
MASN Maison Luxe
0.08xn/aUS$168.03k
FTCH.Q Farfetch
n/an/aUS$39.55k
SBH 8.6xIndustry Avg. 16.8xNo. of Companies13PE01224364860+
6 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: SBH is good value based on its Price-To-Earnings Ratio (8.6x) compared to the US Specialty Retail industry average (16.7x).


Price to Earnings Ratio vs Fair Ratio

What is SBH's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SBH PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio8.6x
Fair PE Ratio14.1x

Price-To-Earnings vs Fair Ratio: SBH is good value based on its Price-To-Earnings Ratio (8.6x) compared to the estimated Fair Price-To-Earnings Ratio (14.1x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SBH forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$12.97
US$14.20
+9.5%
12.1%US$17.00US$12.00n/a5
Nov ’25US$13.12
US$11.40
-13.1%
16.3%US$13.00US$8.00n/a5
Oct ’25US$13.49
US$11.20
-17.0%
15.4%US$13.00US$8.00n/a5
Sep ’25US$13.05
US$11.20
-14.2%
15.4%US$13.00US$8.00n/a5
Aug ’25US$10.74
US$11.20
+4.3%
15.4%US$13.00US$8.00n/a5
Jul ’25US$10.78
US$11.20
+3.9%
17.3%US$14.00US$8.00n/a5
Jun ’25US$12.18
US$11.20
-8.0%
17.3%US$14.00US$8.00n/a5
May ’25US$10.58
US$12.00
+13.4%
21.7%US$16.00US$8.00n/a5
Apr ’25US$12.57
US$12.40
-1.4%
20.8%US$16.00US$8.00n/a5
Mar ’25US$12.64
US$12.60
-0.3%
22.8%US$17.00US$8.00n/a5
Feb ’25US$13.14
US$12.00
-8.7%
24.2%US$17.00US$8.00n/a5
Jan ’25US$13.28
US$10.30
-22.4%
16.7%US$12.00US$8.00n/a5
Dec ’24US$10.38
US$10.10
-2.7%
15.5%US$12.00US$8.00n/a5
Nov ’24US$8.49
US$11.00
+29.6%
12.9%US$13.00US$9.00US$13.125
Oct ’24US$8.38
US$12.60
+50.4%
12.9%US$15.00US$10.00US$13.495
Sep ’24US$10.44
US$12.60
+20.7%
12.9%US$15.00US$10.00US$13.055
Aug ’24US$12.00
US$15.20
+26.7%
17.8%US$19.00US$11.00US$10.745
Jul ’24US$12.35
US$15.20
+23.1%
17.8%US$19.00US$11.00US$10.785
Jun ’24US$11.31
US$15.20
+34.4%
17.8%US$19.00US$11.00US$12.185
May ’24US$14.06
US$16.40
+16.6%
16.2%US$19.00US$12.00US$10.585
Apr ’24US$15.58
US$16.40
+5.3%
16.2%US$19.00US$12.00US$12.575
Mar ’24US$15.97
US$16.40
+2.7%
16.2%US$19.00US$12.00US$12.645
Feb ’24US$16.16
US$12.70
-21.4%
14.0%US$15.00US$10.00US$13.145
Jan ’24US$12.52
US$12.70
+1.4%
14.0%US$15.00US$10.00US$13.285
Dec ’23US$11.33
US$12.13
+7.0%
12.5%US$14.00US$10.00US$10.384
Nov ’23US$12.91
US$13.13
+1.7%
10.2%US$14.50US$11.00US$8.494

Analyst Forecast: Target price is less than 20% higher than the current share price.


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