Stock Analysis

MercadoLibre (NasdaqGS:MELI): Evaluating Valuation Following Bold Expansion and New Market Entry

MercadoLibre (NasdaqGS:MELI) has recently rolled out a business-to-business e-commerce platform in Brazil, Argentina, Mexico, and Chile, while also moving into Brazil’s online pharmacy space. These fresh initiatives, along with momentum in MercadoPago and logistics investments, are sparking new interest in the stock.

See our latest analysis for MercadoLibre.

MercadoLibre’s bold regional moves have made headlines, but this energy hasn’t shielded investors from volatility. After strong gains earlier this year, the stock has pulled back with a 17.2% 1-month share price decline and a 2.6% fall in total return over the past year. Yet, long-term holders are still sitting on an impressive 140% total return for the past three years, underscoring the company’s enduring momentum even through recent bumps.

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With MercadoLibre trading nearly 25% below its analyst price target and recent volatility clouding its upward trajectory, the question now is whether the stock is trading at a bargain or if the market has already priced in its growth potential.

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Most Popular Narrative: 30% Undervalued

With MercadoLibre's most-followed narrative pricing the stock at $2,893, well above its last close of $2,025, the stage is set for a debate over whether strong financial expansion can justify a higher market valuation.

Significant investments in lowering free shipping thresholds and reducing seller fees are increasing buyer conversion, attracting new users, and expanding assortment. This sets up sustained GMV and user growth as more retail moves online and is likely to accelerate topline revenue over the coming quarters.

Read the complete narrative.

Think this valuation is just hype? The entire premise relies on rapid sales and a bold plan for margin improvement. Which core financial forecasts drive this ambitious target? Discover what’s fueling this optimism, and what must go right to make it real.

Result: Fair Value of $2,893 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, heightened credit risk in Brazil and rising logistics costs could derail MercadoLibre’s growth narrative if these challenges intensify in coming quarters.

Find out about the key risks to this MercadoLibre narrative.

Another View: Is the Market Right?

Looking through the lens of price-to-earnings, MercadoLibre trades at 50x earnings, a hefty premium compared with both the global industry average of 20.6x and a peer group average of 64.3x. The market’s current multiple also stands well above the fair ratio of 33.6x, raising the stakes for future growth to deliver. Could this premium signal untapped upside, or does it point to meaningful valuation risk?

See what the numbers say about this price — find out in our valuation breakdown.

NasdaqGS:MELI PE Ratio as at Oct 2025
NasdaqGS:MELI PE Ratio as at Oct 2025

Build Your Own MercadoLibre Narrative

If you have a different perspective or want to dive into the numbers on your own terms, you can shape your own story in just a few minutes with Do it your way.

A great starting point for your MercadoLibre research is our analysis highlighting 4 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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