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Hour Loop, Inc.NasdaqCM:HOUR Stock Report

Market Cap US$67.2m
Share Price
US$1.97
US$0.021
9.2k% overvalued intrinsic discount
1Y48.5%
7D-5.4%
1D
Portfolio Value
View

Hour Loop, Inc.

NasdaqCM:HOUR Stock Report

Market Cap: US$67.2m

Hour Loop (HOUR) Stock Overview

An online retailer, engages in e-commerce retailing business in the United States. More details

HOUR fundamental analysis
Snowflake Score
Valuation0/6
Future Growth0/6
Past Performance5/6
Financial Health4/6
Dividends0/6

HOUR Community Fair Values

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Hour Loop, Inc. Competitors

Price History & Performance

Summary of share price highs, lows and changes for Hour Loop
Historical stock prices
Current Share PriceUS$1.91
52 Week HighUS$6.84
52 Week LowUS$1.20
Beta1.41
1 Month Change-7.28%
3 Month Change0%
1 Year Change48.55%
3 Year Change6.11%
5 Year Changen/a
Change since IPO-76.10%

Recent News & Updates

Recent updates

Analysis Article Mar 31

Here's Why We Think Hour Loop (NASDAQ:HOUR) Might Deserve Your Attention Today

Investors are often guided by the idea of discovering 'the next big thing', even if that means buying 'story stocks...
Analysis Article Nov 13

Is Hour Loop (NASDAQ:HOUR) Using Too Much Debt?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Oct 09

Hour Loop, Inc. (NASDAQ:HOUR) Might Not Be As Mispriced As It Looks After Plunging 51%

The Hour Loop, Inc. ( NASDAQ:HOUR ) share price has softened a substantial 51% over the previous 30 days, handing back...
Seeking Alpha Oct 08

Hour Loop: Tariffs Clearly A Problem

Summary Hour Loop, Inc. is at risk from the impacts of the US-China tariff spat, particularly, we believe, the closing of the de minimis loophole. Recent inventory frontloading ahead of tariff changes temporarily supported margins, but future demand destruction and price sensitivity remain major concerns. HOUR's reliance on Amazon exposes it to platform power, fee increases, and fulfillment competition, further threatening profitability. We believe there has also been the general issue of less disciplined actors pressing down on reseller ROICs. Valuation isn't particularly attractive with generous assumptions against even the marketplace stocks which have a better model than being a reseller. Read the full article on Seeking Alpha
Analysis Article Jul 06

Hour Loop, Inc. (NASDAQ:HOUR) Soars 26% But It's A Story Of Risk Vs Reward

Hour Loop, Inc. ( NASDAQ:HOUR ) shares have continued their recent momentum with a 26% gain in the last month alone...
Analysis Article Jun 19

Hour Loop (NASDAQ:HOUR) Takes On Some Risk With Its Use Of Debt

Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
Analysis Article Mar 12

Hour Loop, Inc. (NASDAQ:HOUR) Stock's 27% Dive Might Signal An Opportunity But It Requires Some Scrutiny

The Hour Loop, Inc. ( NASDAQ:HOUR ) share price has softened a substantial 27% over the previous 30 days, handing back...
Analysis Article Jan 24

Investors Give Hour Loop, Inc. (NASDAQ:HOUR) Shares A 52% Hiding

The Hour Loop, Inc. ( NASDAQ:HOUR ) share price has softened a substantial 52% over the previous 30 days, handing back...
Analysis Article Dec 20

Hour Loop (NASDAQ:HOUR) Takes On Some Risk With Its Use Of Debt

The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...
Analysis Article Nov 14

Market Cool On Hour Loop, Inc.'s (NASDAQ:HOUR) Revenues

It's not a stretch to say that Hour Loop, Inc.'s ( NASDAQ:HOUR ) price-to-sales (or "P/S") ratio of 0.5x right now...
Analysis Article Jul 19

We Think Hour Loop (NASDAQ:HOUR) Can Stay On Top Of Its Debt

Warren Buffett famously said, 'Volatility is far from synonymous with risk.' It's only natural to consider a company's...
Analysis Article Apr 26

Positive Sentiment Still Eludes Hour Loop, Inc. (NASDAQ:HOUR) Following 27% Share Price Slump

Hour Loop, Inc. ( NASDAQ:HOUR ) shareholders won't be pleased to see that the share price has had a very rough month...
Analysis Article Apr 08

Would Hour Loop (NASDAQ:HOUR) Be Better Off With Less Debt?

Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it seems the smart money knows that...
Analysis Article Feb 15

Hour Loop, Inc. (NASDAQ:HOUR) Could Be Riskier Than It Looks

With a median price-to-sales (or "P/S") ratio of close to 0.8x in the Multiline Retail industry in the United States...
Analysis Article Dec 06

Hour Loop, Inc.'s (NASDAQ:HOUR) Shares Climb 31% But Its Business Is Yet to Catch Up

Hour Loop, Inc. ( NASDAQ:HOUR ) shareholders would be excited to see that the share price has had a great month...
Analysis Article Aug 19

Weak Statutory Earnings May Not Tell The Whole Story For Hour Loop (NASDAQ:HOUR)

Hour Loop, Inc.'s ( NASDAQ:HOUR ) recent weak earnings report didn't cause a big stock movement. However, we believe...
Seeking Alpha Aug 12

Hour Loop GAAP EPS of -$0.01, revenue of $14.8M

Hour Loop press release (NASDAQ:HOUR): Q2 GAAP EPS of -$0.01. Revenue of $14.8M (+27.1% Y/Y). As of June 30, 2022, the Company had $2.3 million in cash and cash equivalents, compared to $10.6 million as of December 31, 2021. This decrease was driven by the growth of inventory and labor force.
Seeking Alpha Mar 08

I Wouldn't Short Sell Hour Loop

Hour Loop claims to be running a reselling business on Amazon. I have to admit that Hour Loop’s revenue growth did impress me, so I decided to launch a study on HOUR’s business plan. 100% of the feedback given by customers in the last 12 months was positive, which is interesting. Management appears to be reporting better revenue per employee figures than that by Amazon.

Shareholder Returns

HOURUS Multiline RetailUS Market
7D-5.4%0.5%1.6%
1Y48.5%19.7%28.2%

Return vs Industry: HOUR exceeded the US Multiline Retail industry which returned 19.7% over the past year.

Return vs Market: HOUR exceeded the US Market which returned 28.2% over the past year.

Price Volatility

Is HOUR's price volatile compared to industry and market?
HOUR volatility
HOUR Average Weekly Movement11.3%
Multiline Retail Industry Average Movement6.8%
Market Average Movement7.2%
10% most volatile stocks in US Market16.8%
10% least volatile stocks in US Market3.0%

Stable Share Price: HOUR's share price has been volatile over the past 3 months compared to the US market.

Volatility Over Time: HOUR's weekly volatility has decreased from 20% to 11% over the past year, but is still higher than 75% of US stocks.

About the Company

FoundedEmployeesCEOWebsite
2013159Sam Laiwww.hourloop.com

Hour Loop, Inc., an online retailer, engages in e-commerce retailing business in the United States. It sells products in various categories, including home/garden décor, toys, kitchenware, apparel, and electronics. The company sells its products through hourloop.com, as well as third-party marketplaces, including Amazon, Walmart, eBay, and Etsy.

Hour Loop, Inc. Fundamentals Summary

How do Hour Loop's earnings and revenue compare to its market cap?
HOUR fundamental statistics
Market capUS$67.22m
Earnings (TTM)US$1.87m
Revenue (TTM)US$146.53m
35.9x
P/E Ratio
0.5x
P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
HOUR income statement (TTM)
RevenueUS$146.53m
Cost of RevenueUS$70.03m
Gross ProfitUS$76.51m
Other ExpensesUS$74.63m
EarningsUS$1.87m

Last Reported Earnings

Mar 31, 2026

Next Earnings Date

n/a

Earnings per share (EPS)0.053
Gross Margin52.21%
Net Profit Margin1.28%
Debt/Equity Ratio34.4%

How did HOUR perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/01 19:00
End of Day Share Price 2026/05/29 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Hour Loop, Inc. is covered by 1 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Michael AlbaneseD. Boral Capital LLC.