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Last Price


Market Cap







04 Jul, 2022


Company Financials
MOGU fundamental analysis
Snowflake Score
Future Growth0/6
Past Performance0/6
Financial Health5/6

MOGU Stock Overview

MOGU Inc., through its subsidiaries, engages in the online fashion and lifestyle business in the People’s Republic of China.

MOGU Competitors

Price History & Performance

Summary of all time highs, changes and price drops for MOGU
Historical stock prices
Current Share PriceUS$2.23
52 Week HighUS$20.16
52 Week LowUS$1.41
1 Month Change2.29%
3 Month Change-35.17%
1 Year Change-88.67%
3 Year Change-94.35%
5 Year Changen/a
Change since IPO-98.67%

Recent News & Updates

Mar 15
Will MOGU (NYSE:MOGU) Spend Its Cash Wisely?

Will MOGU (NYSE:MOGU) Spend Its Cash Wisely?

Just because a business does not make any money, does not mean that the stock will go down. For example, although...

Shareholder Returns

MOGUUS Online RetailUS Market

Return vs Industry: MOGU underperformed the US Online Retail industry which returned -42.7% over the past year.

Return vs Market: MOGU underperformed the US Market which returned -21.2% over the past year.

Price Volatility

Is MOGU's price volatile compared to industry and market?
MOGU volatility
MOGU Average Weekly Movement16.9%
Online Retail Industry Average Movement13.3%
Market Average Movement8.1%
10% most volatile stocks in US Market16.9%
10% least volatile stocks in US Market3.3%

Stable Share Price: MOGU is more volatile than 75% of US stocks over the past 3 months, typically moving +/- 17% a week.

Volatility Over Time: MOGU's weekly volatility (17%) has been stable over the past year, but is still higher than 75% of US stocks.

About the Company

2011605Qi Chen

MOGU Inc., through its subsidiaries, engages in the online fashion and lifestyle business in the People’s Republic of China. The company operates an online platform that primarily offers a range of fashion apparel and other products, including beauty products and accessories provided by third party merchants. It also provides online marketing, commission, financing, and other services to merchants and users.

MOGU Fundamentals Summary

How do MOGU's earnings and revenue compare to its market cap?
MOGU fundamental statistics
Market CapCN¥125.42m
Earnings (TTM)-CN¥639.80m
Revenue (TTM)CN¥337.47m


P/S Ratio


P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
MOGU income statement (TTM)
Cost of RevenueCN¥159.60m
Gross ProfitCN¥177.87m
Other ExpensesCN¥817.67m

Last Reported Earnings

Mar 31, 2022

Next Earnings Date


Earnings per share (EPS)-76.22
Gross Margin52.71%
Net Profit Margin-189.59%
Debt/Equity Ratio1.2%

How did MOGU perform over the long term?

See historical performance and comparison
We’ve recently updated our valuation analysis.


Is MOGU undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 2/6

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • PEG Ratio

Key Valuation Metric

Which metric is best to use when looking at relative valuation for MOGU?

Other financial metrics that can be useful for relative valuation.

MOGU key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenuen/a
Enterprise Value/EBITDAn/a
PEG Ration/a

Price to Sales Ratio vs Peers

How does MOGU's PS Ratio compare to its peers?

MOGU PS Ratio vs Peers
The above table shows the PS ratio for MOGU vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPSEstimated GrowthMarket Cap
Peer Average37.4x
SECO Secoo Holding
SHRG Sharing Services Global
MOXC Moxian (BVI)
FJHL Fovea Jewelry Holdings

Price-To-Sales vs Peers: MOGU is good value based on its Price-To-Sales Ratio (0.4x) compared to the peer average (37.4x).

Price to Earnings Ratio vs Industry

How does MOGU's PE Ratio compare vs other companies in the US Online Retail Industry?

Price-To-Sales vs Industry: MOGU is good value based on its Price-To-Sales Ratio (0.4x) compared to the US Online Retail industry average (0.9x)

Price to Sales Ratio vs Fair Ratio

What is MOGU's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

MOGU PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.4x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate MOGU's Price-To-Sales Fair Ratio for valuation analysis.

Share Price vs Fair Value

What is the Fair Price of MOGU when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate MOGU's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate MOGU's fair value for valuation analysis.

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate MOGU's PEG Ratio to determine if it is good value.

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Future Growth

How is MOGU forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

Future Growth Score


Future Growth Score 0/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted Retail industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as MOGU has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Discover growth companies

  • Examine MOGU's financial health to determine how well-positioned it is against times of financial stress by looking at its level of debt over time and how much cash it has left.
  • MOGU competitive advantages and company strategy can generally be found in its financial reports archived here.

Past Performance

How has MOGU performed over the past 5 years?

Past Performance Score


Past Performance Score 0/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: MOGU is currently unprofitable.

Growing Profit Margin: MOGU is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: MOGU is unprofitable, but has reduced losses over the past 5 years at a rate of 15.4% per year.

Accelerating Growth: Unable to compare MOGU's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: MOGU is unprofitable, making it difficult to compare its past year earnings growth to the Online Retail industry (-18.3%).

Return on Equity

High ROE: MOGU has a negative Return on Equity (-77.19%), as it is currently unprofitable.

Discover strong past performing companies

Financial Health

How is MOGU's financial position?

Financial Health Score


Financial Health Score 5/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Stable Cash Runway

  • Forecast Cash Runway

Financial Position Analysis

Short Term Liabilities: MOGU's short term assets (CN¥718.9M) exceed its short term liabilities (CN¥321.8M).

Long Term Liabilities: MOGU's short term assets (CN¥718.9M) exceed its long term liabilities (CN¥13.0M).

Debt to Equity History and Analysis

Debt Level: MOGU has more cash than its total debt.

Reducing Debt: Insufficient data to determine if MOGU's debt to equity ratio has reduced over the past 5 years.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: MOGU has sufficient cash runway for more than 3 years based on its current free cash flow.

Forecast Cash Runway: MOGU has sufficient cash runway for more than 3 years if free cash flow continues to grow at historical rates of 21.1% each year

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What is MOGU current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Cash Flow Coverage

Dividend Yield vs Market

Notable Dividend: Unable to evaluate MOGU's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate MOGU's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if MOGU's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if MOGU's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as MOGU has not reported any payouts.

Discover strong dividend paying companies


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Qi Chen (40 yo)



Mr. Qi Chen is the Founder of Meili Group Limited (formerly known as MOGU Inc.) and serves as Chairman of the Board of Directors and Chief Executive Officer since June 2011. Mr. Chen is a pioneer of online...

Leadership Team

Experienced Management: MOGU's management team is seasoned and experienced (11.1 years average tenure).

Board Members

Experienced Board: MOGU's board of directors are seasoned and experienced ( 10.7 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

MOGU Inc.'s employee growth, exchange listings and data sources

Key Information

  • Name: MOGU Inc.
  • Ticker: MOGU
  • Exchange: NYSE
  • Founded: 2011
  • Industry: Internet and Direct Marketing Retail
  • Sector: Retail
  • Implied Market Cap: US$18.719m
  • Shares outstanding: 8.39m
  • Website:

Number of Employees


  • MOGU Inc.
  • Huanglong Wanke Center
  • Building No. G, 23rd Floor
  • Hangzhou
  • Zhejiang Province
  • 310012
  • China


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/07/04 00:00
End of Day Share Price2022/07/01 00:00
Annual Earnings2022/03/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.