Is It Too Late To Consider Buying 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS)?

While 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS) might not be the most widely known stock at the moment, it saw significant share price movement during recent months on the NASDAQGS, rising to highs of US$35.26 and falling to the lows of US$14.86. Some share price movements can give investors a better opportunity to enter into the stock, and potentially buy at a lower price. A question to answer is whether 1-800-FLOWERS.COM's current trading price of US$14.86 reflective of the actual value of the small-cap? Or is it currently undervalued, providing us with the opportunity to buy? Let’s take a look at 1-800-FLOWERS.COM’s outlook and value based on the most recent financial data to see if there are any catalysts for a price change.

Check out our latest analysis for 1-800-FLOWERS.COM

What's the opportunity in 1-800-FLOWERS.COM?

Great news for investors – 1-800-FLOWERS.COM is still trading at a fairly cheap price according to my price multiple model, where I compare the company's price-to-earnings ratio to the industry average. I’ve used the price-to-earnings ratio in this instance because there’s not enough visibility to forecast its cash flows. The stock’s ratio of 10.74x is currently well-below the industry average of 17.81x, meaning that it is trading at a cheaper price relative to its peers. However, given that 1-800-FLOWERS.COM’s share is fairly volatile (i.e. its price movements are magnified relative to the rest of the market) this could mean the price can sink lower, giving us another chance to buy in the future. This is based on its high beta, which is a good indicator for share price volatility.

Can we expect growth from 1-800-FLOWERS.COM?

Future outlook is an important aspect when you’re looking at buying a stock, especially if you are an investor looking for growth in your portfolio. Although value investors would argue that it’s the intrinsic value relative to the price that matter the most, a more compelling investment thesis would be high growth potential at a cheap price. Though in the case of 1-800-FLOWERS.COM, it is expected to deliver a negative earnings growth of -3.1%, which doesn’t help build up its investment thesis. It appears that risk of future uncertainty is high, at least in the near term.

What this means for you:

Are you a shareholder? Although FLWS is currently trading below the industry PE ratio, the adverse prospect of negative growth brings about some degree of risk. I recommend you think about whether you want to increase your portfolio exposure to FLWS, or whether diversifying into another stock may be a better move for your total risk and return.

Are you a potential investor? If you’ve been keeping an eye on FLWS for a while, but hesitant on making the leap, I recommend you research further into the stock. Given its current price multiple, now is a great time to make a decision. But keep in mind the risks that come with negative growth prospects in the future.

So while earnings quality is important, it's equally important to consider the risks facing 1-800-FLOWERS.COM at this point in time. Be aware that 1-800-FLOWERS.COM is showing 2 warning signs in our investment analysis and 1 of those can't be ignored...

If you are no longer interested in 1-800-FLOWERS.COM, you can use our free platform to see our list of over 50 other stocks with a high growth potential.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.