Will Zillow Group's (ZG) AI ChatGPT Integration Signal a Shift in Its Digital Engagement Strategy?

• Zillow announced the launch of its real estate app within ChatGPT on October 6, 2025, enabling users to search listings, view photos and maps, and connect with agents directly through the AI platform.
• This marks the first time a real estate app has been integrated into ChatGPT, highlighting Zillow's push to make the home search process more interactive and accessible for consumers leveraging artificial intelligence.
• We’ll explore how Zillow’s AI-powered integration with ChatGPT could reshape the company’s digital engagement and user experience going forward.

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Zillow Group Investment Narrative Recap

To be a Zillow Group shareholder, you need to believe in the company’s ability to lead the digital transformation of real estate by integrating advanced technologies like AI into the consumer experience. The recent launch of Zillow's real estate app in ChatGPT marks an innovative step but does not materially change the biggest near-term catalyst, Zillow’s technology-driven push to increase market share in rentals and end-to-end transaction services. Key risks remain, especially ongoing legal and competitive threats that could impact advertising revenues and margins.

Of Zillow’s key product launches, the introduction of Virtual Staging, which leverages AI to help buyers visualize homes, stands out as particularly relevant to the ChatGPT announcement. Both initiatives exemplify Zillow's efforts to deepen user engagement through digital enhancements, supporting core catalysts such as increased monetization from higher user conversion and broader reach with tech-driven experiences.

By contrast, with ongoing lawsuits around intellectual property and agent commission models unresolved, investors should also be aware that...

Read the full narrative on Zillow Group (it's free!)

Zillow Group's outlook forecasts $3.6 billion in revenue and $415.2 million in earnings by 2028. This implies a 14.8% annual revenue growth rate and a $477.2 million increase in earnings from the current -$62.0 million.

Uncover how Zillow Group's forecasts yield a $88.46 fair value, a 32% upside to its current price.

Exploring Other Perspectives

Seven Simply Wall St Community members estimate Zillow’s fair value in a wide US$28.38 to US$91.33 range. This diversity underscores why many see the company’s technology focus as a catalyst for future growth, while regulatory and competitive risks could lead to sharply different outcomes, check out alternative viewpoints from other investors in the Community.

Explore 7 other fair value estimates on Zillow Group - why the stock might be worth less than half the current price!

Build Your Own Zillow Group Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Zillow Group research is our analysis highlighting 3 key rewards that could impact your investment decision.
• Our free Zillow Group research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Zillow Group's overall financial health at a glance.

No Opportunity In Zillow Group?

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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