Rangers’ First Jersey Patch Deal With GAME 7 Could Be a Game Changer for MSGS

• On September 16, 2025, GAME 7 announced it will become the first-ever Jersey Patch partner of the New York Rangers, debuting its logo on all team jerseys, including Centennial editions, beginning with the 2025-26 season.
• This historic move aligns GAME 7’s brand with a century of Rangers tradition, offering new sponsorship and merchandising opportunities through direct exposure to loyal fan communities.
• We’ll examine how bringing a sponsor logo to Rangers game jerseys for the first time could influence Madison Square Garden Sports’ investment outlook.

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Madison Square Garden Sports Investment Narrative Recap

To be a shareholder in Madison Square Garden Sports, you need to believe in the enduring strength of its core sports franchises and their ability to capitalize on new fan engagement and sponsorship opportunities. The GAME 7 jersey patch deal offers fresh visibility and merchandising potential but does not fundamentally shift the near-term revenue outlook, as the largest concern remains the recent steep reductions in local media rights fees and the risk of further media revenue volatility.

The recent partnership with Liquid Death, naming it an Official Partner across MSG venues, reinforces MSG Sports' push for broader brand alliances and diversified sponsorship income. However, while these deals complement the GAME 7 announcement by enhancing revenue streams tied to brand partnerships, they do not directly offset the pressure from declining local media rights or the need for consistent in-arena revenue growth.

However, investors should be especially mindful of how changes to local media rights agreements continue to challenge...

Read the full narrative on Madison Square Garden Sports (it's free!)

Madison Square Garden Sports is projected to reach $1.1 billion in revenue and $102.9 million in earnings by 2028. This outlook is built on a forecasted annual revenue growth rate of 1.6% and an increase in earnings of $125.4 million from the current level of -$22.5 million.

Uncover how Madison Square Garden Sports' forecasts yield a $261.50 fair value, a 22% upside to its current price.

Exploring Other Perspectives

Retail investors in the Simply Wall St Community have fair value estimates for MSG Sports stock ranging from US$19.25 to US$261.50, spanning 3 distinct perspectives. While the new GAME 7 partnership may energize sponsorship and retail channels, the ongoing reduction in recurring media rights revenue could weigh on overall performance, making it important to review the wide variety of investor outlooks here.

Explore 3 other fair value estimates on Madison Square Garden Sports - why the stock might be worth less than half the current price!

Build Your Own Madison Square Garden Sports Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Madison Square Garden Sports research is our analysis highlighting 1 key reward and 2 important warning signs that could impact your investment decision.
• Our free Madison Square Garden Sports research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Madison Square Garden Sports' overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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