Stock Analysis

William Livek Is The Executive Vice Chairman of comScore, Inc. (NASDAQ:SCOR) And They Just Picked Up 8.1% More Shares

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Investors who take an interest in comScore, Inc. (NASDAQ:SCOR) should definitely note that the Executive Vice Chairman, William Livek, recently paid US$1.02 per share to buy US$255k worth of the stock. While that's a very decent purchase to our minds, it was proportionally a bit modest, boosting their holding by just 8.1%.

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The Last 12 Months Of Insider Transactions At comScore

In fact, the recent purchase by Executive Vice Chairman William Livek was not their only acquisition of comScore shares this year. Earlier in the year, they paid US$1.93 per share in a US$1.2m purchase. That means that an insider was happy to buy shares at above the current price of US$1.01. While their view may have changed since the purchase was made, this does at least suggest they have had confidence in the company's future. To us, it's very important to consider the price insiders pay for shares. It is generally more encouraging if they paid above the current price, as it suggests they saw value, even at higher levels.

Over the last year, we can see that insiders have bought 1.59m shares worth US$2.6m. On the other hand they divested 16.92k shares, for US$28k. Overall, comScore insiders were net buyers during the last year. Their average price was about US$1.66. I'd consider this a positive as it suggests insiders see value at around the current price. You can see the insider transactions (by companies and individuals) over the last year depicted in the chart below. If you want to know exactly who sold, for how much, and when, simply click on the graph below!

NasdaqGS:SCOR Insider Trading Volume March 16th 2023

There are plenty of other companies that have insiders buying up shares. You probably do not want to miss this free list of growing companies that insiders are buying.

Insider Ownership Of comScore

Looking at the total insider shareholdings in a company can help to inform your view of whether they are well aligned with common shareholders. Usually, the higher the insider ownership, the more likely it is that insiders will be incentivised to build the company for the long term. Insiders own 6.2% of comScore shares, worth about US$5.8m, according to our data. Overall, this level of ownership isn't that impressive, but it's certainly better than nothing!

What Might The Insider Transactions At comScore Tell Us?

It is good to see the recent insider purchase. And an analysis of the transactions over the last year also gives us confidence. However, we note that the company didn't make a profit over the last twelve months, which makes us cautious. While the overall levels of insider ownership are below what we'd like to see, the history of transactions imply that comScore insiders are reasonably well aligned, and optimistic for the future. While we like knowing what's going on with the insider's ownership and transactions, we make sure to also consider what risks are facing a stock before making any investment decision. Case in point: We've spotted 1 warning sign for comScore you should be aware of.

But note: comScore may not be the best stock to buy. So take a peek at this free list of interesting companies with high ROE and low debt.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions, but not derivative transactions.

What are the risks and opportunities for comScore?

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally.

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  • Trading at 89% below our estimate of its fair value

  • Earnings are forecast to grow 113.62% per year


No risks detected for SCOR from our risks checks.

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