Is Rumble (RUM) Betting Its Future on Influencer Fights to Power Subscription Growth?

• Rumble announced that the epic "MF Mania - The Fight Before Christmas," a Misfits Boxing match between Andrew Tate and Chase DeMoor held in Dubai on December 20, 2025, was livestreamed exclusively on Rumble Premium, requiring viewers to purchase an annual subscription for access.
• This exclusive fight highlighted Rumble’s push to use high-profile influencer sports content to drive adoption of its ad-free subscription and creator tools ecosystem.
• We’ll now explore how securing exclusive rights to this influencer-driven boxing event could shape Rumble’s broader investment narrative.

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Rumble Investment Narrative Recap

To own Rumble, you have to believe its mix of creator content, cloud services, and premium subscriptions can eventually justify a high sales multiple despite ongoing losses and cash burn risk. The Tate vs DeMoor fight is directionally positive for testing Rumble Premium as a near term catalyst, but on its own is not a material change to the core risk that heavy growth spending could keep operating losses elevated.

Among recent announcements, the Perplexity AI partnership and bundled Rumble Premium + Perplexity Pro offer are particularly relevant, as they also try to deepen paid subscriptions and engagement. Together with the exclusive Misfits Boxing stream, these moves point to Rumble using bundled tools and premium content to support the same catalyst investors are watching most closely: whether subscriptions and higher ARPU can begin to offset infrastructure and content costs.

Yet while premium events may help, investors should be aware that Rumble’s heavy reliance on aggressive growth investments after the Tether partnership still raises concerns about...

Read the full narrative on Rumble (it's free!)

Rumble's narrative projects $194.3 million revenue and $21.4 million earnings by 2028.

Uncover how Rumble's forecasts yield a $22.00 fair value, a 209% upside to its current price.

Exploring Other Perspectives

Five fair value estimates from the Simply Wall St Community span a wide range, from about US$1.50 up to US$22 per share, underscoring how far apart individual views can be. You can set those opinions against the central question from earlier: whether premium content and partnerships can scale fast enough to ease ongoing operating losses and support a more durable business over time.

Explore 5 other fair value estimates on Rumble - why the stock might be worth less than half the current price!

Build Your Own Rumble Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Rumble research is our analysis highlighting 1 key reward and 1 important warning sign that could impact your investment decision.
• Our free Rumble research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Rumble's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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