Google (GOOGL): Taking Stock of Its Valuation Following Recent Share Price Momentum

Kshitija Bhandaru

Alphabet (GOOGL) made headlines this week with a price move that has piqued the interest of investors and onlookers alike. While there is no single event or announcement driving the action, the uptick in Alphabet’s share price has people wondering if it signals a shift in the company’s outlook or is simply a case of broader market enthusiasm.

Looking at the bigger picture, Alphabet’s stock has shown strong momentum this year, gaining 58% over the past year with an impressive 32% jump in the past 3 months. This builds on solid trends, supported by double-digit annual revenue and net income growth, and follows a stream of steady performances rather than a surprise news event. The story has become less about headline-making updates and more about Alphabet’s ability to execute and expand in a competitive tech landscape.

This recent surge raises the big question for investors: are shares still undervalued after such gains, or has the market already priced in the company’s future growth potential?

Most Popular Narrative: 1% Undervalued

According to the most popular narrative, Alphabet’s shares are trading just below their estimated fair value, suggesting the company remains attractively priced despite recent gains.

"Alphabet Inc. combines market dominance, innovation, and financial strength, making it one of the most compelling investment opportunities in the tech sector. As the cheapest stock among the Magnificent 7, it offers a unique blend of value and growth potential."

Curious what makes Alphabet’s fair value stand out? There is a bold set of projections at work, including stellar profit margins and a playbook for continued growth. The financial engine behind this estimate might surprise those tracking big tech’s next moves. Want to see what underpins the narrative’s confidence? Dive in for the surprising figures and the big assumptions fueling this valuation.

Result: Fair Value of $237.43 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, regulatory challenges or shifts in digital ad spending could quickly change Alphabet’s outlook and reshape the current valuation narrative.

Find out about the key risks to this Alphabet narrative.

Another View: Market Multiples Tell a Different Story

While some models suggest Alphabet is undervalued, a look at typical market valuation ratios paints a tougher picture. Compared to similar companies in its industry, Alphabet actually appears somewhat expensive. Could the market's optimism be outpacing fundamentals?

See what the numbers say about this price — find out in our valuation breakdown.
NasdaqGS:GOOGL PE Ratio as at Sep 2025
Stay updated when valuation signals shift by adding Alphabet to your watchlist or portfolio. Alternatively, explore our screener to discover other companies that fit your criteria.

Build Your Own Alphabet Narrative

If you see things differently or want to dig deeper into the numbers, you can craft your own personalized take in just a few minutes. Do it your way.

A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding Alphabet.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

Discover if Alphabet might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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