Stock Analysis

Trump Media (DJT) Is Down 5.7% After $2 Billion Bitcoin Pivot and Fresh Fundraising – Has the Bull Case Changed?

  • Recent reports revealed that Trump Media & Technology Group has pivoted heavily into cryptocurrency, acquiring around US$2 billion in bitcoin and raising US$2.3 billion through debt and equity sales.
  • This move positions Trump Media as one of the largest bitcoin-holding public companies, tying its business prospects closely to cryptocurrency market trends.
  • We’ll examine how Trump Media’s transformation into a major bitcoin holder shapes its investment narrative in light of this strategic pivot.

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What Is Trump Media & Technology Group's Investment Narrative?

To be comfortable as a Trump Media & Technology Group shareholder today, you’d need to believe in both the potential of its social media and streaming ecosystem and the new bet on digital assets. The recent announcement that Trump Media has acquired roughly US$2 billion in bitcoin and raised US$2.3 billion in financing changes the near-term outlook. While its prior catalysts centered on user growth, content partnerships, and ETF ambitions, the company’s pivot into bitcoin means its fortunes now move with the cryptocurrency market. This introduces higher short-term volatility and links the business’s value more directly to bitcoin’s price swings, which could either boost or pressure the stock. The size of the bitcoin holding is material and changes the risk profile, perhaps overshadowing traditional operating milestones and making crypto market sentiment a near-term driver for the share price. Given the company’s ongoing losses, limited revenues, recent board changes, and substantial shareholder dilution, these new risks and dependencies are significant for investors to weigh moving forward.

But don’t ignore how quickly crypto price swings could affect results now, investors should be alert to this.

Insights from our recent valuation report point to the potential overvaluation of Trump Media & Technology Group shares in the market.

Exploring Other Perspectives

DJT Community Fair Values as at Oct 2025
DJT Community Fair Values as at Oct 2025
The Simply Wall St Community’s eight fair value estimates for Trump Media range from just over US$188,000 to nearly US$1.89 million, highlighting a huge gap in market views. In light of the company’s major bitcoin purchases, the short-term direction could depend as much on external factors as on business performance. Explore how your own perspective fits within this broad spectrum.

Explore 8 other fair value estimates on Trump Media & Technology Group - why the stock might be a potential multi-bagger!

Build Your Own Trump Media & Technology Group Narrative

Disagree with this assessment? Create your own narrative in under 3 minutes - extraordinary investment returns rarely come from following the herd.

  • A great starting point for your Trump Media & Technology Group research is our analysis highlighting 3 important warning signs that could impact your investment decision.
  • Our free Trump Media & Technology Group research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Trump Media & Technology Group's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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