Creative Realities, Inc.

NasdaqCM:CREX Stock Report

Market Cap: US$33.7m

Creative Realities Management

Management criteria checks 4/4

Creative Realities' CEO is Rick Mills, appointed in Oct 2015, has a tenure of 10.33 years. total yearly compensation is $450.00K, comprised of 100% salary and 0% bonuses, including company stock and options. directly owns 3.16% of the company’s shares, worth $1.06M. The average tenure of the management team and the board of directors is 2.1 years and 6.7 years respectively.

Key information

Rick Mills

Chief executive officer

US$450.0k

Total compensation

CEO salary percentage100.00%
CEO tenure10.3yrs
CEO ownership3.2%
Management average tenure2.1yrs
Board average tenure6.7yrs

Recent management updates

Recent updates

Creative Realities, Inc. (NASDAQ:CREX) Reported Earnings Last Week And Analysts Are Already Upgrading Their Estimates

Nov 16
Creative Realities, Inc. (NASDAQ:CREX) Reported Earnings Last Week And Analysts Are Already Upgrading Their Estimates

The Market Lifts Creative Realities, Inc. (NASDAQ:CREX) Shares 38% But It Can Do More

Oct 28
The Market Lifts Creative Realities, Inc. (NASDAQ:CREX) Shares 38% But It Can Do More

Is Creative Realities (NASDAQ:CREX) A Risky Investment?

Oct 10
Is Creative Realities (NASDAQ:CREX) A Risky Investment?

Creative Realities, Inc. (NASDAQ:CREX) Stock's 28% Dive Might Signal An Opportunity But It Requires Some Scrutiny

Aug 13
Creative Realities, Inc. (NASDAQ:CREX) Stock's 28% Dive Might Signal An Opportunity But It Requires Some Scrutiny

Investors Still Aren't Entirely Convinced By Creative Realities, Inc.'s (NASDAQ:CREX) Revenues Despite 63% Price Jump

Jun 15
Investors Still Aren't Entirely Convinced By Creative Realities, Inc.'s (NASDAQ:CREX) Revenues Despite 63% Price Jump

Sentiment Still Eluding Creative Realities, Inc. (NASDAQ:CREX)

Feb 19
Sentiment Still Eluding Creative Realities, Inc. (NASDAQ:CREX)
User avatar

Expansion In Retail Media And IPTV Sectors Is Set To Strengthen Future Operations

Expansion in Retail Media network and digital signage opportunities could drive profitability, supported by growing demand and larger deployments.

Creative Realities Poised For An Impressive 2024

Feb 07

Creative Realities (NASDAQ:CREX) Has Debt But No Earnings; Should You Worry?

Nov 01
Creative Realities (NASDAQ:CREX) Has Debt But No Earnings; Should You Worry?

Creative Realities, Inc.'s (NASDAQ:CREX) Shares Lagging The Market But So Is The Business

Aug 23
Creative Realities, Inc.'s (NASDAQ:CREX) Shares Lagging The Market But So Is The Business

Creative Realities reports Q2 results

Aug 15

Is Creative Realities (NASDAQ:CREX) Using Too Much Debt?

Jun 09
Is Creative Realities (NASDAQ:CREX) Using Too Much Debt?

CEO Compensation Analysis

How has Rick Mills's remuneration changed compared to Creative Realities's earnings?
DateTotal CompensationSalaryCompany Earnings
Sep 30 2025n/an/a

-US$9m

Jun 30 2025n/an/a

-US$1m

Mar 31 2025n/an/a

-US$31k

Dec 31 2024US$450kUS$450k

-US$4m

Sep 30 2024n/an/a

US$749k

Jun 30 2024n/an/a

-US$1m

Mar 31 2024n/an/a

-US$2m

Dec 31 2023US$450kUS$450k

-US$3m

Sep 30 2023n/an/a

-US$6m

Jun 30 2023n/an/a

-US$4m

Mar 31 2023n/an/a

-US$2m

Dec 31 2022US$797kUS$432k

US$2m

Sep 30 2022n/an/a

US$1m

Jun 30 2022n/an/a

US$2m

Mar 31 2022n/an/a

US$1m

Dec 31 2021US$379kUS$296k

US$232k

Sep 30 2021n/an/a

US$1m

Jun 30 2021n/an/a

US$1m

Mar 31 2021n/an/a

-US$2m

Dec 31 2020US$1mUS$278k

-US$17m

Sep 30 2020n/an/a

-US$16m

Jun 30 2020n/an/a

-US$15m

Mar 31 2020n/an/a

-US$12m

Dec 31 2019US$567kUS$330k

US$1m

Compensation vs Market: Rick's total compensation ($USD450.00K) is about average for companies of similar size in the US market ($USD565.10K).

Compensation vs Earnings: Rick's compensation has been consistent with company performance over the past year.

CEO

Rick Mills (70 yo)

10.3yrs
Tenure
US$450,000
Compensation

Mr. Richard C. Mills, also known as Rick, was the Interim Chief Financial Officer at Creative Realities, Inc. since October 10, 2025 until November 30, 2025. He has been Chief Executive Officer of Creative...

Leadership Team

NamePositionTenureCompensationOwnership
Richard Mills
CEO & Chairman of the Board10.3yrsUS$450.00k3.16%
$ 1.1m
Tamra Koshewa
Chief Financial Officerless than a yearno datano data
George Sautter
Chief Strategy Officer & Head of Corporate Development2.4yrsno datano data
Paulina Romon
Vice President of Human Resourcesno datano datano data
Lee Summers
President of Sports & Entertainmentno datano datano data
Lisa Lemon-Clark
Senior Vice President of Client Experience & Partnerships2.1yrsno datano data
Bart Massey
Executive Vice President of Software Development2.4yrsno datano data
Julian Arcilla
Managing Director for Latin America1.6yrsno datano data
Daniel McAllister
Chief Revenue Officerless than a yearno datano data
2.1yrs
Average Tenure
59yo
Average Age

Experienced Management: CREX's management team is considered experienced (2.1 years average tenure).

Board Members

NamePositionTenureCompensationOwnership
Richard Mills
CEO & Chairman of the Board10.3yrsUS$450.00k3.16%
$ 1.1m
Thomas Ellis
Independent Directorless than a yearno datano data
David Bell
Independent Director11.5yrsno data0.47%
$ 159.8k
Donald Harris
Independent Director11.5yrsno data1.65%
$ 556.7k
Stephen Nesbit
Independent Director6.7yrsno data0.83%
$ 280.3k
Dan McGrath
Directorless than a yearno datano data
Michael Bosco
Directorless than a yearno datano data
6.7yrs
Average Tenure
71yo
Average Age

Experienced Board: CREX's board of directors are considered experienced (6.7 years average tenure).

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/02/09 06:50
End of Day Share Price 2026/02/09 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Creative Realities, Inc. is covered by 5 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Brian KinstlingerAlliance Global Partners
William SutherlandBenchmark Company
Jason KreyerCraig-Hallum Capital Group LLC