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CREX: Lower Discount Rate Will Boost Confidence Despite Legal Headwinds

Update shared on 12 Nov 2025

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AnalystConsensusTarget's Fair Value
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1Y
-4.0%
7D
-5.9%

Analysts have slightly lowered their price target for Creative Realities, adjusting it from $7.44 to $7.44 per share. This reflects a marginal shift due to minor changes in the discount rate and forward earnings expectations.

What's in the News

  • David Ryan Mudd will resign as Chief Financial Officer of Creative Realities, effective October 10, 2025. The company plans for CEO Richard Mills to serve as interim CFO until a permanent replacement is named. (Company Announcement)
  • Creative Realities faces a patent infringement lawsuit in Texas federal court from Alpha Modus Corp., which accuses the company’s digital signage solutions of infringing several foundational patents relating to consumer behavior analysis and AI-driven retail technologies. (Company Announcement)
  • The company asserts that the patent suit is part of broader legal activity by Alpha Modus and claims the allegations are motivated by Alpha Modus’s financial difficulties and lack of reported revenues. (Company Statement)

Valuation Changes

  • Consensus Analyst Price Target remains unchanged at $7.44 per share.
  • Discount Rate has fallen slightly from 7.81% to 7.69%.
  • Revenue Growth projection is steady at approximately 41.12% year over year.
  • Net Profit Margin is unchanged, holding at about 1.74%.
  • Future P/E ratio has decreased marginally from 39.62x to 39.50x.

Disclaimer

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