Creative Realities
Market Cap
US$14.0m
Last Updated
2019/10/19 23:58 UTC
Data Sources
Company Financials +
Executive Summary
Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and other organizations in the United States and Canada.
Snowflake
Fundamentals
Mediocre balance sheet and overvalued.
Share Price & News
How has Creative Realities's share price performed over time and what events caused price changes?
Latest Share Price and Events
Market Performance
7 Day Return
-0.07%
CREX
1.6%
US Media
0.4%
US Market
1 Year Return
-81.4%
CREX
16.4%
US Media
6.9%
US Market
Return vs Industry: CREX underperformed the US Media industry which returned 16.4% over the past year.
Return vs Market: CREX underperformed the US Market which returned 6.9% over the past year.
Shareholder returns
| CREX | Industry | Market | |
|---|---|---|---|
| 7 Day | -0.07% | 1.6% | 0.4% |
| 30 Day | -20.9% | -0.3% | -1.1% |
| 90 Day | -36.6% | -0.03% | -0.5% |
| 1 Year | -81.4%-81.4% | 17.9%16.4% | 9.3%6.9% |
| 3 Year | -70.0%-70.0% | 30.2%25.0% | 45.8%36.4% |
| 5 Year | -89.8%-89.8% | 41.5%30.2% | 62.9%45.1% |
Price Volatility Vs. Market
How volatile is Creative Realities's share price compared to the market and industry in the last 5 years?
Simply Wall St News
5 days ago | Simply Wall St
Here's What We Think About Creative Realities, Inc.'s (NASDAQ:CREX) CEO Pay3 weeks ago | Simply Wall St
Before You Buy Creative Realities, Inc. (NASDAQ:CREX), Consider Its Volatility1 month ago | Simply Wall St
Here's Why Creative Realities (NASDAQ:CREX) Has A Meaningful Debt BurdenValuation
Is Creative Realities undervalued compared to its fair value and its price relative to the market?
0.8x
Price to Book (PB) ratio
Share Price vs. Fair Value
Undervalued: Insufficient data to calculate CREX's fair value to establish if it is undervalued.
Significantly Undervalued: Insufficient data to calculate CREX's fair value to establish if it is undervalued.
Price To Earnings Ratio
PE vs Industry: CREX is unprofitable, so we can't compare its PE Ratio to the Media industry average.
PE vs Market: CREX is unprofitable, so we can't compare its PE Ratio to the US market.
Price to Earnings Growth Ratio
Low PEG Ratio: Insufficient data to calculate CREX's PEG Ratio to determine if it is good value.
Price to Book Ratio
PB vs Industry: CREX is good value based on its PB Ratio (0.8x) compared to the US Media industry average (1.3x).
Next Steps
Future Growth
How is Creative Realities forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?
170.2%
Forecasted annual earnings growth
Earnings and Revenue Growth Forecasts
Analyst Future Growth Forecasts
Earnings vs Savings Rate: CREX is forecast to remain unprofitable over the next 3 years.
Earnings vs Market: CREX is forecast to remain unprofitable over the next 3 years.
High Growth Earnings: CREX is forecast to remain unprofitable over the next 3 years.
Revenue vs Market: CREX's revenue (15.1% per year) is forecast to grow faster than the US market (7.2% per year).
High Growth Revenue: CREX's revenue (15.1% per year) is forecast to grow slower than 20% per year.
Earnings per Share Growth Forecasts
Future Return on Equity
High Future ROE: Insufficient data to determine if CREX's Return on Equity is forecast to be high in 3 years time
Next Steps
Past Performance
How has Creative Realities performed over the past 5 years?
-17.4%
Historical annual earnings growth
Earnings and Revenue History
Past Earnings Growth Analysis
Earnings Trend: CREX is unprofitable, and losses have increased over the past 5 years at a rate of -17.4% per year.
Accelerating Growth: Unable to compare CREX's earnings growth over the past year to its 5-year average as it is currently unprofitable
Earnings vs Industry: CREX is unprofitable, making it difficult to compare its past year earnings growth to the Media industry (-35.1%).
Return on Equity
High ROE: CREX has a negative Return on Equity (-42.86%), as it is currently unprofitable.
Return on Assets
ROA vs Industry: CREX is currently unprofitable, so its Return on Assets is negative.
Return on Capital Employed
ROCE Improving: CREX is currently unprofitable, so its Return on Capital Employed is negative.
Next Steps
Financial Health
How is Creative Realities's financial position?
Financial Position Analysis
Short Term Liabilities: CREX's short term assets ($9.4M) do not cover its short term liabilities ($13.3M)
Long Term Liabilities: CREX's short term assets (9.4M) exceeds its long term liabilities (5.0M)
Debt to Equity History and Analysis
Debt Level: CREX's debt to equity ratio (29.5%) is considered satisfactory
Reducing Debt: CREX had negative shareholder equity 5 years ago, but is now positive and has therefore improved.
Balance Sheet
Inventory Level: CREX has a low level of unsold assets or inventory.
Debt Coverage by Assets: CREX's debt is covered by short term assets (assets are 1.815200x debt).
Cash Runway Analysis
For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.
Stable Cash Runway: CREX has less than a year of cash runway based on its current free cash flow.
Forecast Cash Runway: CREX has less than a year of cash runway if free cash flow continues to reduce at historical rates of -18% each year
Next Steps
Dividend
What is Creative Realities's current dividend yield, its reliability and sustainability?
Dividend Yield vs Market
Current dividend yield vs market & industry
Stability and Growth of Payments
Notable Dividend: Unable to evaluate CREX's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.
High Dividend: Unable to evaluate CREX's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.
Stable Dividend: Insufficient data to determine if CREX's dividends per share have been stable in the past.
Growing Dividend: Insufficient data to determine if CREX's dividend payments have been increasing.
Current Payout to Shareholders
Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.
Future Payout to Shareholders
Future Dividend Coverage: No need to calculate the sustainability of CREX's dividend in 3 years as they are not forecast to pay a notable one for the US market.
Next Steps
Management
What is the CEO of Creative Realities's salary, the management and board of directors tenure and is there insider trading?
3.7yrs
Average board tenure
CEO
Rick Mills (64yo)
4yrs
Tenure
US$743,332
Compensation
Mr. Richard C. Mills, also known as Rick, has been Chief Executive Officer of Creative Realities, Inc since October 15, 2015. Mr. Mills has over 31 years of industry experience. He served as Chief Executiv ...
CEO Compensation Analysis
Compensation vs. Market: Rick's total compensation ($USD743.33K) is about average for companies of similar size in the US market ($USD489.74K).
Compensation vs Earnings: Rick's compensation has increased whilst the company is unprofitable.
Board Age and Tenure
3.7yrs
Average Tenure
64yo
Average Age
Experienced Board: CREX's board of directors are considered experienced (3.7 years average tenure).
Insider Trading
Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.
Recent Insider Transactions
| Entity | Company |
| Shares | 142,850 |
| Max Price | US$3.50 |
Ownership Breakdown
Management Team
Rick Mills (64yo)
CEO & Director
- Tenure: 4yrs
- Compensation: US$743.33k
Alan Buterbaugh
Senior Vice President of Sales
- Tenure: 0yrs
Troy Walls
Vice President of Operations
- Tenure: 0yrs
Will Logan (34yo)
Chief Financial Officer
- Tenure: 1.4yrs
- Compensation: US$232.41k
Beth Warren
Senior Vice President of Marketing & Experience Planning
- Tenure: 0yrs
Board Members
David Bell (75yo)
Director
- Tenure: 5.2yrs
Rick Mills (64yo)
CEO & Director
- Tenure: 4yrs
- Compensation: US$743.33k
Don Harris (66yo)
Director
- Tenure: 5.2yrs
Stephen Nesbit (67yo)
Director
- Tenure: 0.3yrs
Eric Bertrand (46yo)
Director
- Tenure: 3.4yrs
Alec Machiels (46yo)
Chairman of the Board
- Tenure: 0yrs
Joe Manko (53yo)
Director
- Tenure: 1.1yrs
Company Information
Creative Realities, Inc.'s company bio, employee growth, exchange listings and data sources
Key Information
- Name: Creative Realities, Inc.
- Ticker: CREX
- Exchange: NasdaqCM
- Founded:
- Industry: Advertising
- Sector: Media
- Market Cap: US$14.037m
- Shares outstanding: 9.75m
- Website: https://www.cri.com
Number of Employees
Location
- Creative Realities, Inc.
- 13100 Magisterial Drive
- Suite 100
- Louisville
- Kentucky
- 40223
- United States
Listings
| Ticker | Exchange | Primary Security | Security Type | Country | Currency | Listed on |
|---|---|---|---|---|---|---|
| CREX | NasdaqCM (Nasdaq Capital Market) | Yes | New Common Stock | US | USD | Dec 2012 |
Biography
Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and other organizations in the Unit ...
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2019/10/19 23:58 |
| End of Day Share Price | 2019/10/18 00:00 |
| Earnings | 2019/06/30 |
| Annual Earnings | 2018/12/31 |
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.