Creative Realities
Market Cap
US$27.3m
Last Updated
2021/03/05 23:56 UTC
Data Sources
Company Financials
Executive Summary
Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and other organizations in the United States and Canada. More Details
Risk Analysis
+ 1 more risk
Snowflake Analysis
Worrying balance sheet with weak fundamentals.
Share Price & News
How has Creative Realities's share price performed over time and what events caused price changes?
Latest Share Price and Events
Stable Share Price: CREX is more volatile than 75% of US stocks over the past 3 months, typically moving +/- 17% a week.
Volatility Over Time: CREX's weekly volatility has decreased from 47% to 17% over the past year, but is still higher than 75% of US stocks.
Market Performance
7 Day Return
-8.8%
CREX
5.5%
US Media
-0.4%
US Market
1 Year Return
85.2%
CREX
43.0%
US Media
36.3%
US Market
Return vs Industry: CREX exceeded the US Media industry which returned 43% over the past year.
Return vs Market: CREX exceeded the US Market which returned 36.3% over the past year.
Shareholder returns
| CREX | Industry | Market | |
|---|---|---|---|
| 7 Day | -8.8% | 5.5% | -0.4% |
| 30 Day | 43.7% | 11.7% | -1.3% |
| 90 Day | 135.8% | 11.9% | 4.9% |
| 1 Year | 85.2%85.2% | 44.9%43.0% | 39.2%36.3% |
| 3 Year | -64.9%-64.9% | 55.4%48.9% | 48.7%39.2% |
| 5 Year | -44.4%-44.4% | 96.8%82.4% | 117.0%92.8% |
Long-Term Price Volatility Vs. Market
How volatile is Creative Realities's share price compared to the market and industry in the last 5 years?
Simply Wall St News
9 months ago | Simply Wall St
Creative Realities, Inc.'s (NASDAQ:CREX) Financials Are Too Obscure To Link With Current Share Price Momentum: What's In Store For the Stock?10 months ago | Simply Wall St
We Wouldn't Rely On Creative Realities's (NASDAQ:CREX) Statutory Earnings As A Guide11 months ago | Simply Wall St
Does Creative Realities (NASDAQ:CREX) Have A Healthy Balance Sheet?Valuation
Is Creative Realities undervalued compared to its fair value and its price relative to the market?
6.25x
Price to Book (PB) ratio
Share Price vs. Fair Value
Below Fair Value: Insufficient data to calculate CREX's fair value to establish if it is undervalued.
Significantly Below Fair Value: Insufficient data to calculate CREX's fair value to establish if it is undervalued.
Price To Earnings Ratio
PE vs Industry: CREX is unprofitable, so we can't compare its PE Ratio to the US Media industry average.
PE vs Market: CREX is unprofitable, so we can't compare its PE Ratio to the US market.
Price to Earnings Growth Ratio
PEG Ratio: Insufficient data to calculate CREX's PEG Ratio to determine if it is good value.
Price to Book Ratio
PB vs Industry: CREX is overvalued based on its PB Ratio (6.2x) compared to the US Media industry average (2.3x).
Next Steps
Future Growth
How is Creative Realities forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?
16.4%
Forecasted Media industry annual growth in earnings
In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Creative Realities has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.
This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.
Next Steps
- Take a look at our analysis of CREX’s management and see if the CEO’s compensation is within a reasonable range, who is on the board and if insiders have been trading lately.
- Explore growth companies in the Media industry.
Past Performance
How has Creative Realities performed over the past 5 years?
-14.7%
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: CREX is currently unprofitable.
Growing Profit Margin: CREX is currently unprofitable.
Past Earnings Growth Analysis
Earnings Trend: CREX is unprofitable, and losses have increased over the past 5 years at a rate of 14.7% per year.
Accelerating Growth: Unable to compare CREX's earnings growth over the past year to its 5-year average as it is currently unprofitable
Earnings vs Industry: CREX is unprofitable, making it difficult to compare its past year earnings growth to the Media industry (-20.7%).
Return on Equity
High ROE: CREX has a negative Return on Equity (-374.83%), as it is currently unprofitable.
Next Steps
Financial Health
How is Creative Realities's financial position?
Financial Position Analysis
Short Term Liabilities: CREX's short term assets ($7.5M) do not cover its short term liabilities ($15.0M).
Long Term Liabilities: CREX's short term assets ($7.5M) exceed its long term liabilities ($1.9M).
Debt to Equity History and Analysis
Debt Level: CREX's debt to equity ratio (245.5%) is considered high.
Reducing Debt: CREX's debt to equity ratio has increased from 17.8% to 245.5% over the past 5 years.
Balance Sheet
Cash Runway Analysis
For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.
Stable Cash Runway: CREX has less than a year of cash runway based on its current free cash flow.
Forecast Cash Runway: CREX has less than a year of cash runway if free cash flow continues to grow at historical rates of 2.7% each year.
Next Steps
Dividend
What is Creative Realities's current dividend yield, its reliability and sustainability?
Dividend Yield vs Market
Notable Dividend: Unable to evaluate CREX's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.
High Dividend: Unable to evaluate CREX's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.
Stability and Growth of Payments
Stable Dividend: Insufficient data to determine if CREX's dividends per share have been stable in the past.
Growing Dividend: Insufficient data to determine if CREX's dividend payments have been increasing.
Current Payout to Shareholders
Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.
Future Payout to Shareholders
Future Dividend Coverage: No need to calculate the sustainability of CREX's dividend in 3 years as they are not forecast to pay a notable one for the US market.
Next Steps
Management
How experienced are the management team and are they aligned to shareholders interests?
2.8yrs
Average management tenure
CEO
Rick Mills (65 yo)
5.42yrs
Tenure
US$567,149
Compensation
Mr. Richard C. Mills, also known as Rick, has been Chief Executive Officer of Creative Realities, Inc since October 15, 2015. Mr. Mills has over 31 years of industry experience. He served as Chief Executiv...
CEO Compensation Analysis
Compensation vs Market: Rick's total compensation ($USD567.15K) is about average for companies of similar size in the US market ($USD516.25K).
Compensation vs Earnings: Rick's compensation has been consistent with company performance over the past year.
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Director | 5.42yrs | US$567.15k | 6.93% $ 1.9m | |
| Chief Financial Officer | 2.83yrs | US$219.43k | 0.18% $ 49.5k | |
| VP of Operations | 1.17yrs | no data | no data | |
| Senior Vice President of Marketing & Retail Practice | no data | no data | no data |
2.8yrs
Average Tenure
Experienced Management: CREX's management team is considered experienced (2.8 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Director | 5.42yrs | US$567.15k | 6.93% $ 1.9m | |
| Independent Director | 6.58yrs | US$12.50k | 0.29% $ 80.5k | |
| Independent Director | 6.58yrs | US$12.50k | 1.09% $ 297.8k | |
| Independent Director | 1.75yrs | US$12.50k | 0.29% $ 80.5k | |
| Chairman | 1.33yrs | US$34.76k | 0.24% $ 64.6k |
5.4yrs
Average Tenure
68yo
Average Age
Experienced Board: CREX's board of directors are considered experienced (5.4 years average tenure).
Ownership
Who are the major shareholders and have insiders been buying or selling?
Insider Trading Volume
Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.
Recent Insider Transactions
Ownership Breakdown
Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 11.8%.
Top Shareholders
Company Information
Creative Realities, Inc.'s company bio, employee growth, exchange listings and data sources
Key Information
- Name: Creative Realities, Inc.
- Ticker: CREX
- Exchange: NasdaqCM
- Founded: NaN
- Industry: Advertising
- Sector: Media
- Market Cap: US$27.311m
- Shares outstanding: 10.92m
- Website: https://www.cri.com
Number of Employees
Location
- Creative Realities, Inc.
- 13100 Magisterial Drive
- Suite 100
- Louisville
- Kentucky
- 40223
- United States
Listings
| Ticker | Exchange | Primary Security | Security Type | Country | Currency | Listed on |
|---|---|---|---|---|---|---|
| CREX | NasdaqCM (Nasdaq Capital Market) | Yes | New Common Stock | US | USD | Dec 2012 |
| 4U7 | DB (Deutsche Boerse AG) | Yes | New Common Stock | DE | EUR | Dec 2012 |
Biography
Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and other organizations in the Unit...
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2021/03/05 23:56 |
| End of Day Share Price | 2021/03/05 00:00 |
| Earnings | 2020/09/30 |
| Annual Earnings | 2019/12/31 |
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.