Baidu (BIDU) Stock Overview
Provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People’s Republic of China. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 4/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
No risks detected for BIDU from our risk checks.
BIDU Community Fair Values
Create NarrativeSee what 333 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Top Community Narratives
Baidu, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$92.03 |
| 52 Week High | US$165.30 |
| 52 Week Low | US$89.60 |
| Beta | 0.57 |
| 1 Month Change | -15.95% |
| 3 Month Change | -20.74% |
| 1 Year Change | -14.47% |
| 3 Year Change | -33.05% |
| 5 Year Change | -43.10% |
| Change since IPO | 651.02% |
Recent News & Updates
Baidu Q2: AI Infrastructure Is Gaining Momentum, But Search Faces Structural Pressure
Summary Baidu is transforming into an AI-driven company, with AI now contributing over 50% of revenue since Q1 2026. I maintain a HOLD rating on BIDU, as the legacy search business faces AI disruption and the AI infrastructure segment faces intense competition. My DCF valuation yields a fair value range of $90.25–$102.7, implying current pricing is fully valued with limited upside. Autonomous driving (Apollo) offers future potential, but monetization remains uncertain amid regulatory and operational challenges. Read the full article on Seeking AlphaBIDU: AI Partnerships And Chip Spin Off Will Shape Advertising Recovery
Analysts have reduced their fair value estimate for Baidu from $101.60 to $94.47 as they factor in higher AI investment costs, softer margins, and ongoing pressure on the core advertising and search businesses, while still noting continued interest in the company's longer term AI opportunities. Analyst Commentary Recent research on Baidu highlights a clear split between optimism on AI and growing caution on the near term trade off between investment and profitability.Recent updates
Shareholder Returns
| BIDU | US Interactive Media and Services | US Market | |
|---|---|---|---|
| 7D | -2.4% | 1.0% | -0.2% |
| 1Y | -14.5% | 17.0% | 14.8% |
Return vs Industry: BIDU underperformed the US Interactive Media and Services industry which returned 17% over the past year.
Return vs Market: BIDU underperformed the US Market which returned 14.8% over the past year.
Price Volatility
| BIDU volatility | |
|---|---|
| BIDU Average Weekly Movement | 6.4% |
| Interactive Media and Services Industry Average Movement | 9.0% |
| Market Average Movement | 6.9% |
| 10% most volatile stocks in US Market | 15.5% |
| 10% least volatile stocks in US Market | 2.9% |
Stable Share Price: BIDU has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: BIDU's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2000 | 33,500 | Robin Li | ir.baidu.com |
Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People’s Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving.
Baidu, Inc. Fundamentals Summary
| BIDU fundamental statistics | |
|---|---|
| Market cap | US$31.39b |
| Earnings (TTM) | -US$687.39m |
| Revenue (TTM) | US$18.98b |
Is BIDU overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| BIDU income statement (TTM) | |
|---|---|
| Revenue | CN¥127.31b |
| Cost of Revenue | CN¥75.28b |
| Gross Profit | CN¥52.04b |
| Other Expenses | CN¥56.65b |
| Earnings | -CN¥4.61b |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -13.60 |
| Gross Margin | 40.87% |
| Net Profit Margin | -3.62% |
| Debt/Equity Ratio | 35.2% |
How did BIDU perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/09 04:15 |
| End of Day Share Price | 2026/09/09 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Baidu, Inc. is covered by 72 analysts. 33 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Tianli Wen | Aletheia Analyst Network Limited |
| Zixiao Yang | Arete Research Services LLP |
| Richard Kramer | Arete Research Services LLP |