Stock Analysis

Shareholders in Primo Brands (NYSE:PRMB) have lost 48%, as stock drops 3.3% this past week

The simplest way to benefit from a rising market is to buy an index fund. But if you buy individual stocks, you can do both better or worse than that. That downside risk was realized by Primo Brands Corporation (NYSE:PRMB) shareholders over the last year, as the share price declined 49%. That falls noticeably short of the market return of around 14%. Longer term investors have fared much better, since the share price is up 2.9% in three years. Furthermore, it's down 35% in about a quarter. That's not much fun for holders.

After losing 3.3% this past week, it's worth investigating the company's fundamentals to see what we can infer from past performance.

Primo Brands wasn't profitable in the last twelve months, it is unlikely we'll see a strong correlation between its share price and its earnings per share (EPS). Arguably revenue is our next best option. When a company doesn't make profits, we'd generally hope to see good revenue growth. As you can imagine, fast revenue growth, when maintained, often leads to fast profit growth.

In the last year Primo Brands saw its revenue grow by 34%. We think that is pretty nice growth. Meanwhile, the share price is down 49% over twelve months, which is disappointing given the progress made. This implies the market was expecting better growth. But if revenue keeps growing, then at a certain point the share price would likely follow.

The company's revenue and earnings (over time) are depicted in the image below (click to see the exact numbers).

earnings-and-revenue-growth
NYSE:PRMB Earnings and Revenue Growth December 8th 2025

We like that insiders have been buying shares in the last twelve months. Having said that, most people consider earnings and revenue growth trends to be a more meaningful guide to the business. So we recommend checking out this free report showing consensus forecasts

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A Different Perspective

While the broader market gained around 14% in the last year, Primo Brands shareholders lost 48% (even including dividends). However, keep in mind that even the best stocks will sometimes underperform the market over a twelve month period. On the bright side, long term shareholders have made money, with a gain of 2% per year over half a decade. It could be that the recent sell-off is an opportunity, so it may be worth checking the fundamental data for signs of a long term growth trend. It's always interesting to track share price performance over the longer term. But to understand Primo Brands better, we need to consider many other factors. Consider risks, for instance. Every company has them, and we've spotted 1 warning sign for Primo Brands you should know about.

Primo Brands is not the only stock insiders are buying. So take a peek at this free list of small cap companies at attractive valuations which insiders have been buying.

Please note, the market returns quoted in this article reflect the market weighted average returns of stocks that currently trade on American exchanges.

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Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

About NYSE:PRMB

Primo Brands

Operates as a branded beverage company in North America.

Undervalued with moderate growth potential.

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