Discover Financial Services

NYSE:DFS Stock Report

Market Cap: US$46.5b

Discover Financial Services Valuation

Is DFS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of DFS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
US$227.20
Fair Value
17.6% undervalued intrinsic discount
13
Number of Analysts

Below Fair Value: DFS ($187.18) is trading below our estimate of fair value ($227.2)

Significantly Below Fair Value: DFS is trading below fair value, but not by a significant amount.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for DFS?

Key metric: As DFS is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for DFS. This is calculated by dividing DFS's market cap by their current earnings.
What is DFS's PE Ratio?
PE Ratio13.3x
EarningsUS$3.53b
Market CapUS$46.49b

Price to Earnings Ratio vs Peers

How does DFS's PE Ratio compare to its peers?

The above table shows the PE ratio for DFS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average12.7x
COF Capital One Financial
17.9x17.4%US$71.9b
SYF Synchrony Financial
8.6x-5.2%US$26.4b
ALLY Ally Financial
14.5x27.1%US$11.4b
KSPI Kaspi.kz
9.6x23.7%US$17.4b
DFS Discover Financial Services
13.3x0.6%US$46.5b

Price-To-Earnings vs Peers: DFS is expensive based on its Price-To-Earnings Ratio (13.3x) compared to the peer average (12.7x).

Price to Earnings Ratio vs Industry

How does DFS's PE Ratio compare vs other companies in the US Consumer Finance Industry?

2 CompaniesPrice / EarningsEstimated GrowthMarket Cap
YRD Yiren Digital
1.7xn/aUS$411.20m
AIJT.Y Jianpu Technology
1.9xn/aUS$6.13m
No more companies available in this PE range
DFS 13.3xIndustry Avg. 11.9xNo. of Companies6PE0816243240+
2 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: DFS is expensive based on its Price-To-Earnings Ratio (13.3x) compared to the US Consumer Finance industry average (11.9x).

Price to Earnings Ratio vs Fair Ratio

What is DFS's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

DFS PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio13.3x
Fair PE Ratio18.8x

Price-To-Earnings vs Fair Ratio: DFS is good value based on its Price-To-Earnings Ratio (13.3x) compared to the estimated Fair Price-To-Earnings Ratio (18.8x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst DFS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$187.18
US$195.38
+4.4%
14.0%US$239.00US$146.00n/a13
Jan ’26US$173.23
US$174.83
+0.9%
15.6%US$232.00US$137.00n/a12
Dec ’25US$182.43
US$168.42
-7.7%
13.5%US$210.00US$135.00n/a12
Nov ’25US$151.30
US$156.92
+3.7%
7.3%US$173.00US$135.00n/a12
Oct ’25US$136.40
US$151.25
+10.9%
7.1%US$170.00US$135.00n/a12
Sep ’25US$138.71
US$150.33
+8.4%
6.8%US$170.00US$135.00n/a12
Aug ’25US$136.17
US$150.33
+10.4%
6.8%US$170.00US$135.00n/a12
Jul ’25US$132.95
US$136.08
+2.4%
7.5%US$151.00US$115.00n/a13
Jun ’25US$122.66
US$136.15
+11.0%
7.5%US$151.00US$115.00n/a13
May ’25US$123.58
US$135.77
+9.9%
7.6%US$151.00US$115.00n/a13
Apr ’25US$129.38
US$126.46
-2.3%
12.7%US$145.00US$104.00n/a13
Mar ’25US$120.81
US$126.06
+4.3%
14.1%US$168.00US$104.00n/a16
Feb ’25US$106.56
US$116.95
+9.8%
8.8%US$141.00US$104.00n/a21
Jan ’25US$112.40
US$112.26
-0.1%
14.4%US$152.00US$88.00US$173.2321
Dec ’24US$95.62
US$105.69
+10.5%
15.7%US$152.00US$88.00US$182.4321
Nov ’24US$82.59
US$105.57
+27.8%
15.8%US$152.00US$90.00US$151.3020
Oct ’24US$86.63
US$114.91
+32.6%
13.6%US$152.00US$90.00US$136.4018
Sep ’24US$92.06
US$115.69
+25.7%
13.6%US$152.00US$90.00US$138.7118
Aug ’24US$104.82
US$120.08
+14.6%
10.8%US$146.00US$99.00US$136.1717
Jul ’24US$116.85
US$120.13
+2.8%
9.7%US$146.00US$101.00US$132.9516
Jun ’24US$105.33
US$118.47
+12.5%
9.3%US$146.00US$101.00US$122.6617
May ’24US$99.61
US$117.78
+18.2%
9.1%US$146.00US$101.00US$123.5818
Apr ’24US$98.84
US$118.72
+20.1%
8.4%US$146.00US$103.00US$129.3818
Mar ’24US$112.94
US$118.17
+4.6%
7.9%US$146.00US$104.00US$120.8118
Feb ’24US$115.83
US$117.17
+1.2%
8.6%US$146.00US$97.00US$106.5618
Jan ’24US$97.83
US$120.72
+23.4%
9.6%US$146.00US$97.00US$112.4018
Analyst Price Target
Consensus Narrative from 13 Analysts
US$195.38
Fair Value
4.2% undervalued intrinsic discount
13
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/01/17 16:07
End of Day Share Price 2025/01/17 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Discover Financial Services is covered by 52 analysts. 13 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Stephen BiggarArgus Research Company
Terry MaBarclays
Bruce HartingBarclays