Stock Analysis

Can Morningstar (MORN) Redefine Benchmarking or Does the New Index Reinforce Old Perceptions?

  • Morningstar, Inc. recently launched the PitchBook US Modern Market 100 Index, a first-of-its-kind benchmark combining 90 leading US-listed companies and 10 major VC-backed private firms such as SpaceX, OpenAI, and Stripe into a single measure of the modern equity landscape.
  • This new index offers investors unified access to both public and significant late-stage private equity exposure, reflecting market demand for more inclusive benchmarks, especially in innovative technology-driven sectors often underrepresented in traditional indexes.
  • We'll explore how this blended public-private equity index strengthens Morningstar's investment narrative as a provider of advanced benchmarking tools.

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What Is Morningstar's Investment Narrative?

To own shares of Morningstar, you need a belief in the company's long-term commitment to delivering new data-driven tools for global investors and advisors. The recent launch of the PitchBook US Modern Market 100 Index brings an innovative dimension by merging public and late-stage private equity into a single, investable benchmark, directly answering the growing demand for better access to innovation-focused assets. While this new product signals Morningstar’s ongoing efforts to broaden its reach and enhance its relevance amid competitive headwinds, initial market reaction has been muted and share price remains well below analyst targets. The steady dividend affirms confidence in near-term cash flows, but after a period of earnings featuring one-off gains and softer top-line growth, the biggest catalyst remains Morningstar’s ability to translate flagship index launches and recent product enhancements into recurring revenues. The primary risk is market skepticism about the financial impact of these new solutions, given the company’s recent underperformance against the broader US market and industry peers.

But with all this innovation, slow revenue growth is a key concern to watch. Morningstar's share price has been on the slide but might be dropping deeper into value territory. Find out whether it's a bargain at this price.

Exploring Other Perspectives

MORN Community Fair Values as at Sep 2025
MORN Community Fair Values as at Sep 2025
Four retail investors in the Simply Wall St Community see fair value estimates for Morningstar ranging from US$98.92 to nearly US$596 per share. This very wide spectrum reflects sharply differing views on value and potential. As these opinions highlight, uncertainty about new product monetization remains front and center. Explore alternative analyses to see why perspectives vary so much.

Explore 4 other fair value estimates on Morningstar - why the stock might be worth over 2x more than the current price!

Build Your Own Morningstar Narrative

Disagree with this assessment? Create your own narrative in under 3 minutes - extraordinary investment returns rarely come from following the herd.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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