Should Affirm’s (AFRM) New Canadian Partnership With New Look Vision Group Require Investor Action?

• Affirm Holdings recently announced a partnership with New Look Vision Group, enabling Canadian customers at New Look Eyewear, Greiche & Scaff, Vogue Optical, and IRIS to use Affirm's transparent pay-over-time options for eyewear purchases, with flexible biweekly or monthly payments and no late or hidden fees.
• This collaboration strengthens Affirm’s presence in the Canadian market and adds to its expanding network of nearly 360,000 merchants, including major retailers in digital payments and e-commerce.
• We'll examine how Affirm's expanded Canadian footprint with New Look Vision Group could influence its growth-focused investment narrative.

Explore 26 top quantum computing companies leading the revolution in next-gen technology and shaping the future with breakthroughs in quantum algorithms, superconducting qubits, and cutting-edge research.

Affirm Holdings Investment Narrative Recap

To be comfortable as a shareholder in Affirm Holdings, you need to believe in the long-term shift toward transparent pay-over-time solutions and Affirm’s ability to win major merchant partnerships, leveraging expanding international adoption for growth. The recent New Look Vision Group partnership signals progress in Affirm’s Canadian footprint, but this addition alone is unlikely to materially shift the biggest near-term catalyst, sustaining or expanding key enterprise relationships amid increasing competition from established payment networks, or to fundamentally lessen the ongoing risk of contract renegotiations and margin pressures.

Among recent announcements, the June 2025 expansion of Affirm’s capital partnership with PGIM Fixed Income for up to US$3 billion stands out. This strengthens Affirm’s funding flexibility to support merchant growth and new deals like the Canadian eyewear rollout, both critical to supporting gross merchandise volume targets while potentially managing risk exposure.

By contrast, investors should keep in mind the competitive risks that arise when major contract renewals approach, particularly as...

Read the full narrative on Affirm Holdings (it's free!)

Affirm Holdings is projected to reach $5.8 billion in revenue and $503.0 million in earnings by 2028. This forecast is based on an annual revenue growth rate of 24.4% and an increase in earnings of $565.2 million from the current -$62.2 million.

Uncover how Affirm Holdings' forecasts yield a $72.34 fair value, a 8% upside to its current price.

Exploring Other Perspectives

The Simply Wall St Community’s fair value estimates for Affirm range widely from US$22.36 to US$195.17, based on 15 investor views. As broader merchant expansion raises growth prospects, keep in mind that intensifying rival activity could test Affirm’s ability to retain partner contracts and support consistent margins.

Explore 15 other fair value estimates on Affirm Holdings - why the stock might be worth less than half the current price!

Build Your Own Affirm Holdings Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Affirm Holdings research is our analysis highlighting 1 key reward that could impact your investment decision.
• Our free Affirm Holdings research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Affirm Holdings' overall financial health at a glance.

Ready To Venture Into Other Investment Styles?

Opportunities like this don't last. These are today's most promising picks. Check them out now:

• Trump's oil boom is here - pipelines are primed to profit. Discover the 22 US stocks riding the wave.
• Uncover the next big thing with financially sound penny stocks that balance risk and reward.
• The end of cancer? These 25 emerging AI stocks are developing tech that will allow early identification of life changing diseases like cancer and Alzheimer's.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com