Announcement • May 26
Krispy Kreme Launches Masters of the Universe Collection with Three Themed Doughnuts Krispy Kreme in collaboration with Mattel and Amazon MGM Studios is unleashing the Masters of the Universe Collection – three all-new doughnuts available for a limited time and a custom dozen box inspired by Masters of the Universe heroes and villains of Eternia. He-Man Caramel Crunch Doughnut – a powerhouse of flavor featuring an Original Glazed doughnut dipped in red caramel icing swirled with cheesecake-flavored buttercreme, topped with graham-flavored crumble and a He-Man piece. Skeletor Double Chocolate Doughnut – a wickedly delicious, unglazed shell doughnut filled with chocolate custard, dipped in chocolate icing and chocolate cookie crumble, topped with a Skeletor piece. Cringer Claw Cookie Dough Doughnut – a roaring Original Glazed doughnut dipped and drizzled with cookie dough icing. Krispy Kreme’s Masters of the Universe Collection is available in-shop and for pickup or delivery via Krispy Kreme's app and website, individually and by the dozen. Announcement • May 19
Krispy Kreme Returns Original Glazed Lemon Filled Doughnut Krispy Kreme officially brought back the long-time fan-favorite Original Glazed Lemon Filled Doughnut. This iconic flavor is making its highly requested comeback starting May 18 for a limited time at participating shops nationwide. Last seen in November 2025, the Original Glazed Lemon Filled Doughnut is back with its signature combo: a melt-in-your-mouth Original Glazed shell and a bright, citrusy lemon filling. The Original Glazed Lemon Filled Doughnut is available in-shop and for pickup or delivery via Krispy Kreme's app and website, individually and by the dozen, while supplies last. New Risk • May 12
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of American stocks, typically moving 11% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. Currently, the following risks have been identified for the company: Minor Risks Currently unprofitable and not forecast to become profitable over next 3 years (US$19m net loss in 3 years). Share price has been volatile over the past 3 months (11% average weekly change). Announcement • May 12
Krispy Kreme Introduces Orange Dreamsicle Original Glazed Doughnuts Krispy Kreme brought a splash of summer with a limited-time twist on its iconic Original Glazed doughnut: Orange Dreamsicle Original Glazed doughnuts will be available at participating shops only Thursday through Sunday (May 14-17). Inspired by the classic orange-and-cream ice cream treat, this fresh take delivers a smooth vanilla finish wrapped in bright citrus flavor. Available only May 14-17, guests can get an Orange Dreamsicle Original Glazed Dozen for just $5 with the purchase of any dozen at regular price. The offer is available at participating shops in-shop and drive-thru; limit two per guest. Guests who place an online order for pickup or delivery through Krispy Kreme’s app or website should use promo code ORANGE at checkout; limit one per guest. Announcement • May 09
Krispy Kreme, Inc. Provides Financial Guidance for 2026 Krispy Kreme, Inc. provided financial guidance for 2026. For the year, the company expects net revenue of $1.25 billion to $1.35 billion (new). Reported Earnings • May 07
First quarter 2026 earnings: Revenues exceed analysts expectations while EPS lags behind First quarter 2026 results: US$0.13 loss per share (improved from US$0.20 loss in 1Q 2025). Revenue: US$367.0m (down 2.2% from 1Q 2025). Net loss: US$22.8m (loss narrowed 32% from 1Q 2025). Revenue exceeded analyst estimates by 2.1%. Earnings per share (EPS) missed analyst estimates by 130%. Revenue is forecast to grow 6.2% p.a. on average during the next 3 years, compared to a 9.0% growth forecast for the Hospitality industry in the US. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 69 percentage points per year, which is a significant difference in performance. Announcement • May 06
Krispy Kreme Launches Minis for Mom Collection Krispy Kreme launched Minis for Mom – a limited-time collection of mini doughnuts designed to sweeten Mother’s Day in the easiest (and tastiest) way possible. Available Thursday through Sunday (May 7-10) at participating Krispy Kreme shops nationwide, Krispy Kreme’s Minis for Mom Collection mixes two brand-new minis with two fan-favorites, four of each packed in a share-worthy 16-count box. What’s in the box: NEW Mini Strawberries & Crème Doughnut – A Mini Original Glazed® dipped in strawberry-flavored icing and topped with a vanilla buttercreme dollop. NEW Mini Heart of Gold Doughnut – A Mini Original Glazed® coated in vanilla icing and finished with a hand-piped heart. Mini Original Glazed® – Because icons don’t need an update. Mini Chocolate Iced Doughnut with Sprinkles. Krispy Kreme's Minis for Mom Collection is available in-shop and for pickup or delivery via Krispy Kreme's app and website, individually and in the specialty 16-count box, featuring four of each doughnut. You can also enjoy the minis in a Krispy Kreme 8-pack box delivered fresh daily to select grocery stores. Announcement • Apr 28
Krispy Kreme, Inc., Annual General Meeting, Jun 10, 2026 Krispy Kreme, Inc., Annual General Meeting, Jun 10, 2026. Major Estimate Revision • Apr 26
Consensus EPS estimates upgraded to US$0.21 loss, revenue downgraded The consensus outlook for fiscal year 2026 has been updated. 2026 revenue forecast fell from US$1.50b to US$1.46b. 2026 losses expected to reduce from -US$0.293 to -US$0.21 per share. Hospitality industry in the US expected to see average net income growth of 22% next year. Consensus price target of US$4.35 unchanged from last update. Share price rose 8.9% to US$3.93 over the past week. Announcement • Apr 23
Krispy Kreme, Inc. to Report Q1, 2026 Results on May 07, 2026 Krispy Kreme, Inc. announced that they will report Q1, 2026 results at 6:45 AM, US Eastern Standard Time on May 07, 2026 Announcement • Apr 14
Krispy Kreme Announces Return of Strawberry Original Glazed Doughnuts Krispy Kreme announced the return of its fan-favorite Strawberry Original Glazed doughnuts, available for a limited time only. For four days – Thursday, April 16 through Sunday, April 19 – Krispy Kreme’s iconic Original Glazed doughnut will feature a seasonal strawberry twist. The Strawberry Original Glazed is a fresh take on a beloved classic, delivering the brand’s signature melt-in-your-mouth experience, enhanced with a burst of bright, vibrant strawberry flavor. This limited-time offering marks just the fifth release of Strawberry Original Glazed since its debut in 2020, and its first appearance since May 2025, making it a highly anticipated return for fans. Guests are encouraged to visit participating shops during the four-day window, as this specialty doughnut will be available only while supplies last. Guests can buy any dozen doughnuts and get a Strawberry Original Glazed dozen for just $5. The offer is available at participating shops across the U.S. in-shop and drive-thru; limit two per guest. Guests who place an online order for pickup or delivery through Krispy Kreme’s app and website should use promo code STRAWBERRY at checkout; limit one per guest. Announcement • Mar 28
Krispy Kreme Launches Artemis II Doughnut To Celebrate Nasa Historic Deep Space Crewed Mission Krispy Kreme debuted a limited-edition Artemis II Doughnut, launching just in time for this historic moment in space exploration. Available only March 31 through April 2 at participating Krispy Kreme shops nationwide, the Artemis II Doughnut starts with the brand’s iconic Original Glazed doughnut, then blasts off with a bold new look inspired by NASA’s mission. The doughnut is dipped in blue vanilla-flavored icing, sprinkled with a mix of OREO crunch and white nonpareils, finished with a cookies-and-creme flavored buttercream dollop and topped with a red chevron nod to the NASA logo. The limited-edition doughnut is also available as part of the Artemis II Specialty Dozen, featuring six Artemis II Doughnuts and six Original Glazed doughnuts. Artemis II will mark NASA's first crewed mission aboard the Space Launch System rocket and Orion spacecraft. Four astronauts will spend about 10 days in deep space to confirm all the spacecraft's systems operate as designed with crew aboard. The test flight will provide critical performance data and operational experience for future Artemis missions, including landing American astronauts back on the Moon for the first time in more than 50 years. Krispy Kreme has a storied history of helping Americans celebrate humanity's greatest achievements in space exploration and other space-related events, beginning with serving fresh Original Glazed doughnuts at NASA's Apollo 11 launch in 1969 to celebrating NASA’s Perseverance Rover landing on Mars in 2021 and commemorating NASA’s Artemis I Mission with the Artemis Moon Doughnut in 2022, as well as creating doughnuts during numerous supermoons and total solar eclipses. Krispy Kreme’s Artemis II Doughnut is available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Share how you're enjoying the new doughnut by using #KrispyKreme and tagging @krispykreme on social. Announcement • Mar 23
Krispy Kreme Introduces New Easter Basket Collection Doughnuts Krispy Kreme introduced a new Easter Basket Collection packed with playful, flavorful doughnuts. Beginning March 24, guests can hop to Krispy Kreme for spring treats that deliver fun and a little joy in every bite. Available beginning Tuesday, March 24 for a limited time at participating Krispy Kreme shops across the U.S., Krispy Kreme’s Easter Basket Collection features three new, egg-citing doughnuts that bring spring sweetness to life: Easter Egg Basket Doughnut – an Original Glazed doughnut piped with vanilla flavored buttercreme, dipped in decorative sugar, and topped with an Easter egg sugar piece. Strawberry Egg Doughnut – an unglazed shell doughnut filled with white Kreme, dipped in strawberry flavored icing with decorative vanilla flavored icing drizzles. Baby Chick Doughnut – an Original Glazed doughnut dipped in vanilla flavored icing decorated with a baby chick sugar piece. Krispy Kreme’s Easter Basket Collection will be available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Guests can also enjoy some of the Easter Basket doughnuts in a Krispy Kreme six-pack delivered to select retailers. Announcement • Mar 18
Krispy Kreme Launches Bracket Bash Dozen Krispy Kreme’s new Bracket Bash Dozen was a buzzer-beater sure to win with your squad. Beginning Thursday, March 19 through Sunday, March 22, Krispy Kreme’s Bracket Bash Dozen will sweeten hoops hysteria for fans hosting parties with friends and family or going head-to-head with colleagues for bragging rights. The Bracket Bash Dozen features: Six Basketball Doughnuts – an unglazed shell doughnut filled with fluffy white Kreme filling, dipped in vanilla-flavored icing with chocolate basketball drizzles. Two Basketball Net Doughnuts – an Original Glazed doughnut dipped in chocolate icing with vanilla-flavored icing drizzles. And four iconic Original Glazed doughnuts. Krispy Kreme’s Bracket Bash Dozen and offer will be available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Fans can pre-order the dozen, exclusive to catering sizes only, by visiting the catering site. Fans can also enjoy this slam dunk deal Thursday through Sunday: buy any dozen or 16-count minis and get an Original Glazed dozen for just $2 – limit two in-shop and drive-thru, limit one online for pickup and delivery with promo code “BOGO2” at participating U.S. locations. Share how you're cheering on your team with Krispy Kreme by using #KrispyKreme and tagging @krispykreme on social. Learn more by visiting the basketball doughnuts promo site. New Risk • Mar 02
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of American stocks, typically moving 11% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. Currently, the following risks have been identified for the company: Minor Risks Less than 1 year of cash runway based on current free cash flow (-US$64m). Currently unprofitable and not forecast to become profitable over next 3 years (US$25m net loss in 3 years). Share price has been volatile over the past 3 months (11% average weekly change). Reported Earnings • Feb 27
Third quarter 2025 earnings released: US$0.11 loss per share (vs US$0.23 profit in 3Q 2024) Third quarter 2025 results: US$0.11 loss per share (down from US$0.23 profit in 3Q 2024). Revenue: US$375.3m (down 1.2% from 3Q 2024). Net loss: US$19.4m (down 149% from profit in 3Q 2024). Revenue is forecast to grow 5.6% p.a. on average during the next 4 years, compared to a 9.2% growth forecast for the Hospitality industry in the US. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 79 percentage points per year, which is a significant difference in performance. Buy Or Sell Opportunity • Feb 26
Now 44% overvalued Over the last 90 days, the stock has fallen 8.6% to US$3.82. The fair value is estimated to be US$2.66, however this is not to be taken as a sell recommendation but rather should be used as a guide only. Revenue has been flat over the last 3 years. Meanwhile, the company became loss making. For the next 3 years, revenue is forecast to grow by 5.6% per annum. Earnings are also forecast to grow by 68% per annum over the same time period. Announcement • Feb 23
Krispy Kreme Partners with Oreo Cookie for New Limited-Time Doughnut Collection Krispy Kreme®? and OREO®? Brand are expanding their cookie-meets-doughnuts partnership, introducing a new limited-time doughnut collection that brings together the crushing joy of OREO®? Cookie and melt-in-your-mouth magic of Krispy Kreme. Available beginning Feb. 24 at participating Krispy Kreme shops across the U.S., the Krispy Kreme x OREO®? Cookie Collection features two new, milk-worthy doughnuts and a current fan-favorite: NEW Golden OREO®? Doughnut - an Original Glazed®? doughnut topped with Golden OREO®? Cookie-inspired flavored buttercreme, sprinkled with Golden OREO®®? cookie crumbles and rainbow sprinkles, and topped with a Mini Golden OREO®? cookie. NEW Chocolate OREO®? Dream Doughnut - an Original Glaze®? doughnut dipped in chocolate icing and OREO®? cookie pieces, topped with chocolate flavored Kreme™? and an OREO®? wafer cookie. OREO®? Cookies & Kreme™? Doughnut - this everyday menu favorite is an unglazed doughnut filled with Cookies & Kreme™? filling, dipped in chocolate icing and topped with OREO®? cookie piece then drizzled with whiteicing. The Krispy Kreme x O REO®? Cookie Dozen will feature three of each of the doughnuts, plus three Original Glazed®? doughnuts. The OREO®? Cookie doughnuts also will be offered individually and in a special three-pack featuring one of each doughnut. Announcement • Feb 12
Krispy Kreme, Inc. to Report Q4, 2025 Results on Feb 26, 2026 Krispy Kreme, Inc. announced that they will report Q4, 2025 results at 6:45 AM, US Eastern Standard Time on Feb 26, 2026 Announcement • Jan 27
Krispy Kreme Returns Fan Favorite Chocomania Collection, Featuring All-New Doughnuts Glazed with HERSHEY'S Chocolate Krispy Kreme announced the return of Chocomania, featuring four new doughnuts, each glazed with delicious HERSHEY’S chocolate. The Chocomania Collection includes the NEW Chocolate Cheesecake Doughnut, which is a HERSHEY’S Chocolate Original Glazed doughnut with cheesecake swirl and HERSHEY’S mini chocolate chips; the NEW Chocolate Chip Cookie Doughnut, a HERSHEY’S Chocolate Original Glazed doughnut dipped in chocolate icing and HERSHEY’S Chocolate Chip Cookie Crunch; the NEW Chocolate Party Doughnut, a HERSHEY’S Chocolate Original Glazed doughnut with HERSHEY’S chocolate drizzle and rainbow nonpareils; and the NEW HERSHEY'S Chocolate Original Glazed Doughnut, which is an Original Glazed doughnut covered in HERSHEY’S chocolate glaze. The doughnuts will be available from January 27 through February 1 at participating Krispy Kreme shops nationwide, as well as for pickup or delivery via Krispy Kreme’s app and website, both individually and by the dozen. Price Target Changed • Jan 07
Price target increased by 7.9% to US$3.99 Up from US$3.70, the current price target is an average from 6 analysts. New target price is 9.9% below last closing price of US$4.43. Stock is down 54% over the past year. The company is forecast to post a net loss per share of US$2.85 compared to earnings per share of US$0.018 last year. Reported Earnings • Nov 07
Third quarter 2025 earnings: EPS exceeds analyst expectations Third quarter 2025 results: US$0.11 loss per share (down from US$0.23 profit in 3Q 2024). Revenue: US$375.3m (down 1.2% from 3Q 2024). Net loss: US$19.4m (down 149% from profit in 3Q 2024). Revenue was in line with analyst estimates. Earnings per share (EPS) surpassed analyst estimates by 3.4%. Revenue is forecast to grow 5.3% p.a. on average during the next 3 years, compared to a 10% growth forecast for the Hospitality industry in the US. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 78 percentage points per year, which is a significant difference in performance. Announcement • Nov 04
Krispy Kreme Expands Everyday Menu, Offering Fans More Variety and 'More Ways to Dozen' Krispy Kreme, Inc. is refreshing its doughnut menu, adding nine new flavors and growing its everyday menu to 16 full-sized doughnuts from 10. The new menu, available beginning November 3, 2025, was in development and testing for more than a year and includes trends, fan favorites requested on social media, and returning popular doughnuts that were offered previously only for a limited time. The new doughnuts join the iconic Original Glazed® doughnut and six classic varieties. Increasing the total variety of doughnuts gives fans more to enjoy and more to share. The new flavors available individually and by the dozen are: New York Cheesecake - an unglazed doughnut dipped in vanilla flavored icing topped with graham crunch and filled with cheesecake flavored Kreme™. OREO® Cookies and Kreme™ - an unglazing doughnut filled with OREO® cookies & Kreme™ filling, dipped in chocolate icing, topped with OREO® cookie pieces, then drizzled with vanilla flavored icing. Original Glazed® Cake - iconic Original Glazed® flavor in a classic, old fashioned cake doughnut. Cinnamon Apple Filled - an unglazed dough Nutnut filled with apple cinnamon filling and tossed in a powdered cinnamon flavored coating. Original Glazed® Kreme™Filled Doughnut - an Original Glazed® dough Nutnut filled with Kreme™ filling. Biscoff® Cookie Butter Kreme™ (seasonal) - an unglazed dough nut filled with Biscoff® Cookie butter and topped with Biscoff® cookie pieces, then dryzzled with vanilla flavored icing; Maple Iced (seasonal) - an Original Glazed®® doughnut topped with brownie batter flavored butcreme, brownie crunch topping and rainbow sprinkles; Original Glazed® Pumpkin Spice Cake Doughnut (seasonal) - a pumpkin spice-tastic take on classic cake doughnut. Krispy Kreme will rotate in four new doughnuts on a seasonal basis five times a year, providing doughnut lovers with even more flavors and choices. The new menu is supported by a marketing campaign that includes R&B singer, songwriter, producer and Grammy winner Montell Jordan, who Krispy Kreme recruited to remake his iconic 1995 No. 1 hit "This is How We Dozen" during its 30th anniversary. Jordan's "This is How We Doze" take on the song encourages fans to share on social media how they're enjoying and sharing Krispy Kreme's new expanded everyday menu, including sweet dance moves. Announcement • Oct 23
Krispy Kreme, Inc. to Report Q3, 2025 Final Results on Nov 06, 2025 Krispy Kreme, Inc. announced that they will report Q3, 2025 final results at 6:45 AM, Eastern Standard Time on Nov 06, 2025 Price Target Changed • Aug 26
Price target decreased by 23% to US$4.03 Down from US$5.23, the current price target is an average from 6 analysts. New target price is 8.1% above last closing price of US$3.73. Stock is down 66% over the past year. The company is forecast to post a net loss per share of US$3.04 compared to earnings per share of US$0.018 last year. Announcement • Aug 14
Krispy Kreme in Partnership with Warner Bros. Discovery Global Consumer Products Krispy Kreme®? in partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP), announces an enchanting new doughnut collection inspired by Harry Potter™? School of Witchcraft and Wizardry: the all-new Harry Potter™?: Houses of Potter™? x Krispy Kreme Collection. Available beginning August 18, 2025 for a limited time, doughnut lovers and Harry Potter™? fans alike can head to participating Krispy Kreme shops across the U.S. to experience enchanting doughnuts that bring the four Harry Potter™? houses to life through delicious flavors: Gryffindor™? Doughnut - an unglazed shell doughnut filled with cookie butter flavored Kreme™?, dipped in redicing and Biscoff®? cookie crumble, topped with golden icing drizzles and the Gryffindor™? crest. Slytherin™? Doughnut - an Original Glazed®? doughnut topped with chocolate and green buttercreme flavored swirls, chocolate cookie sugar blend, and the Slytherin™? crest. Hufflepuff™? Doughnut- an unglaze shell doughnut filled with brown butter to coffee flavored custard, dipped in golden yellow icing, and topped with black chocolate drizzle, cookie crunch, and the Hufflepuff™? crest. Ravenclaw™? Doughnut - an original Glazed®? doughnut dipped in blueberry flavored icing, topped with the Ravenclaw™? sprinkles and crest. Witches or wizards looking for a sweet reveal can also experience a one-of-a-kind doughnut celebrating the Harry Potter houses. The purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for people, communities, and the planet. Board Change • Aug 08
High number of new directors There are 6 new directors who have joined the board in the last 3 years. Director Gordon Von Bretten was the last director to join the board, commencing their role in 2025. The company’s lack of board continuity is considered a risk according to the Simply Wall St Risk Model. Announcement • Aug 06
Krispy Kreme Announces the Return of Its Original Glaze Doughnut for One Week Only Krispy Kreme announced the return of its iconic Pumpkin Spice Original Glazed doughnut for one week only beginning August 11, 2025. With just the right touch of pumpkin spice and a melt-in-your-mouth finish, Krispy Kreme's irresistible Pumpkin Spice Original Glazed doughnut will be offered for a full week, through August 17, 2025, after being available for just three days last year. The doughnut will be available individually and by the dozen in-shop and for pickup or delivery via Krispy Kreme's app and website. While the Pumpkin Spice Original Glazed dough nut will be available only through August 17, 2025 Krispy Kreme will also add to its menu three Pumpkin Spice Season fan-favorites on August 11, 2025 that will be available throughout the fall: Original Glazed Pumpkin Spice Cake Doughnut, a pumpkin spice-tastic take on the classic cake doughnut. Original Glazed and bursting with pumpkin spice flavor, making for an irresistible cake doughnut. Pumpkin Spice Latte, made to order hot, iced or frozen, topped with a swirl of whipped cream and a dusting of pumpkin spice seasoning. Pumpkin Spice Coffee served hot or iced. In addition to visiting shops or ordering online, guests can enjoy Pumpkin Spice Cake doughnuts in a Krispy Kreme 6-pack delivered fresh daily to select retailers. Announcement • Jul 29
Krispy Kreme®? Invites Fans to Experience A Taste of the Sweet Life with All-New 'Passport to Italy' Doughnuts Krispy Kreme®? is helping fans transport to "la dolce vita" this summer with its all-new Passport to Italy Collection: a sweet escape to Italy's vibrant desserts and culture. Available beginning July 29, 2025 for a limited time at participating Krispy Kreme shops across the U.S., Krispy Kreme's Passport to Italy Collection features three of Italy's most iconic desserts reimagined as irresistible doughnuts, including: Cannoli Inspired Doughnut - an unglazed ring doughnut half-dipped in chocolate icing and cookie crunch, dusted with powdered coating and topped with a cannoli flavored buttercreme dollop. Limone Delight Doughnut - an unglaze shell doughnut filled with lemon delight flavored Kreme™?, dipped inesty lemon-flavored icing and topped with candied lemon. Tiramisu Inspired Doughnut - an unGlazed shell doughnut filled with tiramisu flavored Kreme™?, topped with sweet creme flavored buttercreme and dusted with cocoa. Announcement • Jul 24
Krispy Kreme, Inc. to Report Q2, 2025 Results on Aug 07, 2025 Krispy Kreme, Inc. announced that they will report Q2, 2025 results on Aug 07, 2025 Announcement • Jul 03
Krispy Kreme, Inc. Announces Executive Changes, Effective July 11, 2025 Krispy Kreme, Inc. announced that Chief Product Officer Alison Holder has been promoted to Chief Brand and Product Officer, effective July 11, 2025, assuming responsibility for the Company’s global marketing initiatives. Ms. Holder has over 25 years of experience with Krispy Kreme, including as Senior Director of Consumer Insights, and has led brand marketing, innovation, research & development, and manufacturing services. She succeeds Chief Growth Officer David Skena who decided to leave the Company to pursue another opportunity. Announcement • Jul 02
Krispy Kreme Celebrates World Chocolate Day July 7 Krispy Kreme is upping its chocolate game on World Chocolate Day, July 7, enriching its fan-favorite but rarely offered Chocolate Glazed doughnuts with delicious HERSHEY'S chocolate glaze. To make this year's World Chocolate Day celebration even sweeter, Krispy Kreme is offering 50% off a dozen Chocolate Glazed doughnuts with the purchase of any dozen at regular price. Monday will be the first time Krispy Kreme has offered its Chocolate Glazed doughnuts since World Chocolate Day last year. Chocolate and doughnut lovers can enjoy Chocolate Glazed doughnuts with HERSHEY'S Chocolate glaze on Monday at participating Krispy Kreme'sapp and website while supplies last. Announcement • Jun 23
Krispy Kreme Introduces All-New Fourth of July 'Stars, Stripes & Sweetness' Doughnuts Krispy Kreme®? is sweetening Fourth of July this year with an all-new festive collection with a red, white and blue-inspired celebration in every bite. Available beginning on June 23, 2025 for a limited time at participating Krispy Kreme shops across the U.S., Krispy Kreme's Stars, Stripes & Sweetness Collection features three festive doughnuts: Freedom Ring Doughnut - an Original Glazed®? doughnut dipped in white icing, blue sprinkles and white stars, piped with red icing stripes. USA Party Doughnut - an Original Glaze®? doughnut piped with white buttercreme, sprinkled with USA party spray blend, and topped with a USA sugar piece. Vanilla Cookies & Kreme™? Liberty Crunch Doughnut - an unglazed shell doughnut filled with vanilla cookies & Kreme™? filling, dipped in white icing and topped with vanilla cookies, national sprinkles and white icing drizzle. Additionally on July 4 only, guests who wear red, white and blue to participating Krispy Kreme shops can enjoy a FREE Original Glazed®? dough Nutnut, limit one per customer. Krispy Kreme's stars, Stripes & Sweetness collection is available in-shop and for pickup or delivery via Krispy Kreme's app and website, individually and by the dozen. Guests can also enjoy the Stars, Stripes & Sweetity Collection in a Krispy Kreme 6-pack box delivered fresh daily to select retailers. Announcement • Jun 20
Krispy Kreme, Inc. Approves Board Appointments, Effective June 17, 2025 Krispy Kreme, Inc. at its annual meeting of stockholders held on June 17, 2025, elected Patrick Grismer, Bernardo Hees, Easwaran Sundaram and Gordon von Bretten as directors to hold office for a one-year term and until his or her successor shall have been elected and qualified. Announcement • May 20
Krispy Kreme's® Strawberry Original Glazed®? Doughnut Returns America! Krispy Kreme® will return its popular Strawberry Original Glazed® Doughnut Friday, May 30 through Sunday, June 1. Fans unlocked the return of the fan-favorite Strawberry Glazed® Doughnut by helping Krispy Kreme achieve a "high score" of giving away 45,000 FREE Original Glazed® Doughnuts between May 12 and 18 during Hot Light hours. The giveaway was part of Krispy Kreme's celebration of PAC-MAN's 45th birthday and honoring PAC-MAN's love of fruits. Introduced in 2020 and last offered in August 2023, this will be just the fourth time Krispy Kreme has offered Strawberry Glazed Doughnuts - an Original Glazed®? doughnut transformed by a vibrant strawberry glaze with sweet strawberry flavor. The doughnuts will be available in-shop and for pickup or delivery via Krispy Kreme's app and website at participating shops. To sweeten the return, Krispy Kreme fans can get a dozen Strawberry Glazed Doughnuts for just $5 with the purchase of any dozen at regular price, Friday through Sunday. When enjoying the return of Strawberry Glazed Doughnuts, fans can also continue to gobble up the Krispy Kreme x PAC-MAN Collection, all-new doughnuts inspired by the game's characters, including the PAC-MAN Party Doughnut, TEAM GHOST Doughnut and Strawberry Power Berry Doughnut for a limited time. Announcement • May 17
Glancy Prongay & Murray LLP Files Securities Fraud Lawsuit on Behalf of Krispy Kreme, Inc. Investors Glancy Prongay & Murray LLP announced that it has filed a class action lawsuit in the United States District Court for the Western District of North Carolina, captioned Cameron v. Krispy Kreme, Inc., et al., Case No. 25-cv-332, on behalf of persons and entities that purchased or otherwise acquired Krispy Kreme, Inc. securities between February 25, 2025 and May 7, 2025, inclusive (the “Class Period”). Plaintiff pursues claims under Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 (the “Exchange Act”). On May 8, 2025, before the market opened, Krispy Kreme released its first quarter 2025 financial results, reporting its “net revenue was $375.2 million…a decline of 15.3%” and a “net loss of $33.4 million, compared to prior year net loss of $6.7 million.” Additionally, the Company announced that it is “reassessing [its] deployment schedule together with McDonald’s” and “withdrawing [its] prior full year outlook and not updating it” due in part to “uncertainty around the McDonald’s deployment schedule.” On this news, the price of Krispy Kreme shares fell 24.71%, or $1.07 per share, to close at $3.26 per share on May 8, 2025, on unusually heavy trading volume. The complaint filed in this class action alleges that throughout the Class Period, Defendants made materially false and/or misleading statements, as well as failed to disclose material adverse facts about the Company’s business, operations, and prospects. Specifically, Defendants failed to disclose to investors: (1) that demand for Krispy Kreme products declined materially at McDonald’s locations after the initial marketing launch; (2) that demand at McDonald’s locations was a driver of declining average sales per door per week; (3) that the partnership with McDonald’s was not profitable; (4) that the foregoing posed a substantial risk to maintaining the partnership with McDonald’s; (5) that, as a result, the Company would pause expansion into new McDonald’s locations; and (6) that, as a result of the foregoing, Defendants’ positive statements about the Company’s business, operations, and prospects were materially misleading and/or lacked a reasonable basis. Announcement • May 12
Krispy Kreme Announces Collaboration with Bandai Namco Entertainment America Inc Krispy Kreme announced an a-maze-ing collaboration with Bandai Namco Entertainment America Inc., for PAC-MAN's 45th Anniversary, celebrating the global, culturalicon with all-new doughnuts inspired by the classic game. Fans will want to chomp these new doughnuts before it's "game over!" Brand also challenges fans to "chomp" 45,000 FREE Original Glazed®? Doughnut piped with yellow buttercreme flavored icing, sprinkled with celebration sprinkles and topped with a PAC-MAN piece. TEAM GHOST Doughnut - an unglazed shell doughnut filled with chocolate flavored Kreme™?, dipped in black icing, decorated with PAC-MAN maze and topped with Team Ghosts piece. Strawberry Power Berry Doughnut - an unglaze shell doughnut filled with strawberry flavored Kreme™?, dipping in red icing and topped with white sprinkles and green leaf icing. PAC-MAN is one of the most recognized video game characters of all time and has made an impact on the world by connecting with people across ages, borders and genders through the power of play for over 45 years, just as Krispy Kreme connects people through the sweetness of enjoying and sharing doughnuts. Krispy Kreme is also celebrating PAC-MAN's 45th anniversary by: Aiming to give guests 45,000 FREE Original Glaze®? doughnuts between May 12 through 18 during Hot Light hours - 7 to 9 a.m. and 5 to 7 p.m., or whenever the Hot Light is shining - limit one per guest per day in shop and via drive-thru. In honor of PAC-MAN's love of fruits, if fans help achieve this "high score," they will unlock the return of Krispy Kreme's popular Strawberry Glazed Doughnut, which the brand last offered for a limited time in August 2023. Selling a dozen Original Glazed®? doughnuts for just 25 cents with the purchase of any dozen at regular price on PAC-MAN Day, his official birthday, May 22. The Krispy Kreme x PAC-MAN Collection is available in-shop and for pickup or delivery via Krispy Kreme's app and website, individually and by the dozen. You can also enjoy the PAC-MAN doughnuts in a Krispy Kreme 6-pack box delivered fresh daily to select retailers. Announcement • May 06
Krispy Kreme Brightens Mother's Day with All-New Minis for Mom Collection Krispy Kreme is brightening mom's day and warming her heart with an all-new Minis for Mom Collection, debuting and available through Mother's Day, May 11. The Minis for Mom Collection features four new bright and sunny treats: Mini Strawberry Sunshine Doughnut - a Mini Original Glazed®? doughnut dipped in strawberry flavored icing, topped with yellow and orange icing drizzles and yellow vanilla flavored buttercreme. Mini Chocolate Chip Cookie Delight Doughnut -a Mini Original Glazed®? breadnut dipped in chocolate icing & chocolate chip cookie crumble, topped with cookie dough flavored buttercreme. Mini chocolate Iced Yellow HeartDoughnut - a Mini Original Glaze®? doughnut dipped in chocolate icing and topped with a yellow icing heart. Mini Sparkly Vanilla SunsetDoughnut - a Mini original Glazed®? doughnut dipping in yellow vanilla flavoredicing and pink sanding sugar. Announcement • Apr 29
Krispy Kreme, Inc., Annual General Meeting, Jun 17, 2025 Krispy Kreme, Inc., Annual General Meeting, Jun 17, 2025. Price Target Changed • Apr 24
Price target decreased by 14% to US$9.32 Down from US$10.88, the current price target is an average from 11 analysts. New target price is 117% above last closing price of US$4.30. Stock is down 67% over the past year. The company is forecast to post a net loss per share of US$0.20 compared to earnings per share of US$0.018 last year. Announcement • Apr 24
Krispy Kreme, Inc. to Report Q1, 2025 Results on May 08, 2025 Krispy Kreme, Inc. announced that they will report Q1, 2025 results on May 08, 2025 Announcement • Apr 22
Krispy Kreme Introduces an All-New Collection Krispy Kreme® is introducing an all-new collection that is cheesecake-inspired and delicious. Available beginning April 22, 2025 for a limited time at participating Krispy Kreme shops, Krispy Kreme's Craving Cheesecake Collection features three all-new silky, sweet doughnuts: Strawberry Dream Cheesecake Doughnut - an unglazed shell doughnut filled with cheesecake flavored Kreme™?, dipped in strawberry flavored icing and berry flavored graham crunch, and drizzled in white icing. Cookies & Kreme™ Cheesecake Doughnut- an unglaze shell doughnut filled with cookies & Kreme™? cheesecake flavored filling, dipped in white icing, half-dipped in chocolate cookie crumble and dusted with powdered topping. Caramel Delight Cheesecake Doughnut - a cinnamon sugar ring doughnut topped with cheesecake flavored buttercreme, salted caramel flavored graham crunch, and caramel flavored icing drizzles. Upcoming Dividend • Apr 16
Upcoming dividend of US$0.035 per share Eligible shareholders must have bought the stock before 23 April 2025. Payment date: 07 May 2025. The company is paying out more than 100% of its profits and is cash flow negative. Trailing yield: 3.5%. Lower than top quartile of American dividend payers (5.0%). Higher than average of industry peers (2.1%). New Risk • Apr 10
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of American stocks, typically moving 11% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. Currently, the following risks have been identified for the company: Major Risks Debt is not well covered by operating cash flow (5.6% operating cash flow to total debt). Dividend is not well covered by earnings and cash flows. Dividend per share is over 7x earnings per share. Paying a dividend despite having no free cash flows. Minor Risks Share price has been volatile over the past 3 months (11% average weekly change). Large one-off items impacting financial results. Announcement • Apr 08
Krispy Kreme Hops into Easter with All-New 'Hoppy Easter' Collection Krispy Kreme introduced an all-new collection of three bunny-themed Easter doughnuts and a returning favorite that will have hoppin' happy this holiday. Available in a custom Easter dozens box beginning on April 7, 2025 for a limited time at participating Krispy Kreme shops, the Hoppy Easter Collection includes something delicious for "everybunny: Bunny Basket Doughnut - an Original Glazed®? doughnut dipped in chocolate icing, decorated with chocolate flavored buttercream, and topped with a confectionery bunny. Marshmallow Bunny Doughnut - an unglazed shell doughnut filled with marshmallow flavored Kreme™?, dipped in pastel yellow icing and topped with a bunny face and confectionery ears. Bouncing Bunny Doughnut - an Original Glaze®? doughnut dipped in pastel blue icing and sprinkles, and topped with a bouncing bunny. Strawberry Iced Doughnut with Sprinkles - an Original Glazed doughnut dipped in strawberry flavored icing and pastel sprinkles. Price Target Changed • Apr 03
Price target decreased by 7.7% to US$10.97 Down from US$11.88, the current price target is an average from 11 analysts. New target price is 145% above last closing price of US$4.47. Stock is down 69% over the past year. The company is forecast to post a net loss per share of US$0.17 compared to earnings per share of US$0.018 last year. Announcement • Apr 02
Krispy Kreme®? and Fruity Pebbles™? Rock All-New Milk Glaze Doughnuts for Four Days Only Krispy Kreme®? and Fruity PEBBLES™? are teaming up to rock tastebuds with Krispy Kreme x FruityPEBBLES Milk Original Glazed®? Doughnuts, available for a limited time this Thursday through Sunday (April 3-6). The Krispy Kreme x F Truity PEBBLES collaboration features Fruity Pebbles Milk Original Glazed®? doughnut - a classic ring doughnut coated with Fruity Pebbles Milk flavored glaze, capturing the sweet, fruity-licious taste of post-cereal goodness. Krispy Kreme x Froity PEBBLES collaboration feature Fruity Pebbles Milk®? Doughnuts - a classic ring doughnut coating with Fruity Pebble Milk flavored glaze, capturing The sweet, fruity-liciously taste of post-cereal excellence. Krispy Kreme xFruity PEBBLES Milk Original Glaze®? Doughnuts are available in-shop and for pickup or delivery via Krispy Kreme's app and website, individually and by the dozen. Throughout the doughnuts' availability, guests can get a dozen for just $5 with the purchase of any dozen at regular price while supplies last, limit two per guest in-shop and one per online order using promo code PEBBLES. Announcement • Mar 20
Krispy Kreme Introduces New Chocomania Collection, Featuring Doughnuts Made with Hershey's Chocolate Krispy Kreme®? introduced a new edition of its popular annual Chocomania Collection - three new doughnuts and a returning fan favorite, all featuring melt-in-your-mouth Kreme doughnuts with delectable HERSHEY'S milk chocolate icing. The extra-ch chocolatey, extra-delicious Chocomania Collection includes: NEW: HERSHEY'S Chocolate Salted Caramel Cheesecake Doughnut, an unglazed shell doughnut filled with HERSHEY'S caramel cheesecake flavored KremeTM, dipped in HERSHEY's milk chocolate icing, sprinkled with chocolate cookie crumb, and topped with a salted caramel swirl. NEW: HERSHEY's Chocolate Buttercreme Doughnut, an unglazing ring doughnut dipped in HERSHEY' S milk chocolateicing and topped with chocolate flavored buttercreme and semi-sweet chocolate curls. NEW: HERSHEy'S Chocolate Chip Cookie Doughnut, an Original Glazed®? doughnut dipped in salted cookie dough flavored icing, topped with chocolate chip cookie pieces, Hershey's mini semi-sweet chocolate chips, and HERSHEY'S Milk chocolate icing drizzles. HERSHEY'S Classic Chocolate Doughnut, anOriginal Glazed®? Doughnut with HERSHEY's milk chocolate icing and a chocolate swirl. Buy Or Sell Opportunity • Mar 13
Now 22% undervalued after recent price drop Over the last 90 days, the stock has fallen 46% to US$5.35. The fair value is estimated to be US$6.88, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 7.2% over the last 3 years. Meanwhile, the company has become profitable. For the next 3 years, revenue is forecast to grow by 3.0% per annum. Earnings are also forecast to grow by 51% per annum over the same time period. Major Estimate Revision • Mar 11
Consensus EPS estimates upgraded to US$0.17 loss The consensus outlook for fiscal year 2025 has been updated. 2025 losses forecast to reduce from -US$0.25 to -US$0.174 per share. Revenue forecast steady at US$1.63b. Hospitality industry in the US expected to see average net income growth of 23% next year. Consensus price target down from US$11.88 to US$11.43. Share price fell 11% to US$5.41 over the past week. Announcement • Mar 04
Krispy Kreme, Inc. Appoints Nicola J. Steele as Chief Operating Officer Effective March 3, 2025, Nicola J. Steele, 38, has been appointed to serve as the Chief Operating Officer of Krispy Kreme, Inc. (the “Company”). In this role, Ms. Steele will be the Company’s principal operating officer. Prior to her appointment, Ms. Steele served Company subsidiaries Krispy Kreme Holdings PTY Ltd., Krispy Kreme Australia PTY Ltd., and Krispy Kreme New Zealand Limited as President and Director from September 2023 to March 2025, Chief Operating Officer from March 2022 to August 2023, and Retail Director from January 2019 to February 2022. Prior to this, Ms. Steele held progressive leadership positions in store and operations management in Australia and New Zealand since joining the Company in October 2006 as a crew member. Ms. Steele holds a Bachelor of Science degree in Psychology from Swinburne University of Technology. New Risk • Feb 27
New major risk - Revenue and earnings growth Earnings are forecast to decline by an average of 9.0% per year for the foreseeable future. This is considered a major risk. Ultimately, shareholders want to see a good return on their investment and that generally comes from sharing in the company's profits. If profits are expected to decline, then in most cases the share price will decline over time as well. In addition, if the company pays dividends it will also likely need to reduce or cut them, striking a dual blow to total shareholder returns. Currently, the following risks have been identified for the company: Major Risks Debt is not well covered by operating cash flow (5.1% operating cash flow to total debt). Dividend is not well covered by earnings and cash flows. Dividend per share is over 7x earnings per share. Paying a dividend despite having no free cash flows. Earnings are forecast to decline by an average of 9.0% per year for the foreseeable future. Minor Risk Large one-off items impacting financial results. Announcement • Feb 26
Krispy Kreme, Inc. Provides Earnings Guidance for the Full Year 2025 Krispy Kreme, Inc. provided earnings guidance for the full year 2025. For the year, the company expects Net Revenue of $1,550 to $1,650 million and Organic Revenue growth Of +5% to +7%. Price Target Changed • Feb 26
Price target decreased by 9.2% to US$13.41 Down from US$14.77, the current price target is an average from 11 analysts. New target price is 88% above last closing price of US$7.13. Stock is down 44% over the past year. The company is forecast to post a net loss per share of US$0.022 compared to earnings per share of US$0.018 last year. Reported Earnings • Feb 25
Full year 2024 earnings released Full year 2024 results: Net income: (up US$37.9m from FY 2023). Over the last 3 years on average, earnings per share has fallen by 8% per year but the company’s share price has fallen by 21% per year, which means it is performing significantly worse than earnings. Buy Or Sell Opportunity • Feb 25
Now 29% undervalued after recent price drop Over the last 90 days, the stock has fallen 35% to US$7.13. The fair value is estimated to be US$10.10, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 8.3% over the last 3 years. Meanwhile, the company has become profitable. Declared Dividend • Feb 17
Dividend of US$0.035 announced Shareholders will receive a dividend of US$0.035. Ex-date: 23rd April 2025 Payment date: 7th May 2025 Dividend yield will be 1.6%, which is lower than the industry average of 2.2%. Sustainability & Growth Dividend is covered by earnings (84% earnings payout ratio) but the company has no free cash flows available, indicating it may be using cash reserves or debt to pay the dividend. The dividend has not increased over the past 4 years but payments have been stable during that time. EPS is expected to decline by 42% over the next 2 years. Since a fall of 6.6% would increase the payout ratio to a potentially unsustainable range, the dividend may be at risk. Announcement • Feb 14
Krispy Kreme, Inc. Declares Quarterly Cash Dividend, Payable on May 7, 2025 Krispy Kreme, Inc. announced a quarterly cash dividend of $0.035 per share of common stock, in accordance with the Company’s dividend policy. The dividend was declared February 13, 2025, and will be paid on May 7, 2025, to shareholders of record on April 23, 2025. Announcement • Feb 11
Krispy Kreme, Inc. to Report Q4, 2024 Results on Feb 25, 2025 Krispy Kreme, Inc. announced that they will report Q4, 2024 results on Feb 25, 2025 Major Estimate Revision • Jan 22
Consensus EPS estimates fall from profit to US$0.005 loss The consensus outlook for fiscal year 2024 has been updated. Expected to report loss instead of -US$0.005 instead of US$0.0453 per share profit previously forecast. Revenue forecast unchanged at US$1.68b Hospitality industry in the US expected to see average net income growth of 27% next year. Consensus price target down from US$15.32 to US$14.77. Share price fell 2.7% to US$8.70 over the past week. Major Estimate Revision • Jan 15
Consensus EPS estimates fall by 11% The consensus outlook for fiscal year 2024 has been updated. 2024 EPS estimate fell from US$0.045 to US$0.04 per share. Revenue forecast steady at US$1.68b. Net income forecast to shrink 83% next year vs 27% growth forecast for Hospitality industry in the US . Consensus price target broadly unchanged at US$15.05. Share price fell 4.1% to US$8.94 over the past week. 
