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International Franchising And Digital Sales Will Expand Global Reach

Published
18 Feb 25
Updated
28 Aug 25
AnalystConsensusTarget's Fair Value
US$4.03
12.0% undervalued intrinsic discount
28 Aug
US$3.55
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1Y
-68.5%
7D
-4.1%

Author's Valuation

US$4.0

12.0% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update27 Aug 25
Fair value Decreased 22%

Krispy Kreme’s consensus price target has been sharply reduced as analysts cite execution risk and weak U.S. trends following the cancelled McDonald’s partnership, with most downside already reflected in the shares, lowering fair value from $5.17 to $4.03.


Analyst Commentary


  • JPMorgan sees Krispy Kreme in "survivor mode" after the cancelled McDonald's launch, with the turnaround plan carrying significant execution risk due to ongoing declines in the U.S. business.
  • Bearish analysts cite limited visibility for improvement and ongoing headwinds in the core U.S. business.
  • The termination of the McDonald's partnership is viewed as already priced in, with most negative impact reflected in the current share price.
  • Bullish analysts note improved industry demand, a stable middle/upper income customer base, and benign input costs as mild positives, suggesting potential for a better quarter ahead.
  • Margins are expected to decline further before recovering, with analysts generally cautious and advising investors to wait until business trends stabilize.

What's in the News


  • Krispy Kreme is accelerating efforts to expand its presence in big-box retailers like Costco, Kroger, and Walmart, aiming to address limited availability and capture more market share in the U.S. (NYT)
  • The company reported significant impairment charges for Q2 2025, including a $356 million non-cash partial goodwill impairment and $22.1 million in long-lived asset impairments. (Key Developments)
  • Strategic partnerships and product innovation continue, including a Harry Potter-themed doughnut collection launching August 18, a limited-edition Crocs collaboration, and seasonally inspired products like Pumpkin Spice and Passport to Italy collections. (Key Developments)
  • Krispy Kreme and McDonald's ended their partnership effective July 2, 2025, with Krispy Kreme focusing future growth on expanding through high-volume retail points of distribution and international franchise opportunities. (Key Developments)
  • Leadership changes include Raphael Duvivier, formerly President, International, being named Chief Financial Officer as of July 11, 2025; the company was also added to several major Russell value indexes in late June 2025. (Key Developments)

Valuation Changes


Summary of Valuation Changes for Krispy Kreme

  • The Consensus Analyst Price Target has significantly fallen from $5.17 to $4.03.
  • The Future P/E for Krispy Kreme has significantly fallen from 9.31x to 7.03x.
  • The Net Profit Margin for Krispy Kreme has risen slightly from 8.04% to 8.21%.

Key Takeaways

  • Emphasis on international franchising, streamlined operations, and digital sales boosts margins, operational leverage, and consistent revenue growth.
  • Strategic deleveraging, asset divestitures, and focus on core products support balance sheet strength and sustainable long-term earnings.
  • Margin pressures, distribution challenges, consumer shifts, and execution risks in franchising threaten sustained revenue growth and long-term earnings stability.

Catalysts

About Krispy Kreme
    Produces doughnuts in the United States, the United Kingdom, Ireland, Australia, New Zealand, Mexico, Canada, Japan, and internationally.
What are the underlying business or industry changes driving this perspective?
  • The shift toward a more capital-light international franchise model, combined with a strong pipeline of new markets and franchisee expansion (e.g., new markets like France, Brazil, UAE/KFC partnership, and first entry into Spain), is expected to accelerate unit growth and drive higher, more predictable returns on capital-supporting both long-term revenue growth and higher margins.
  • Rapid expansion into high-traffic "fresh delivery" (DFD) doors with partners like Costco, Walmart, Target, and Sam's Club, alongside digital sales growth now exceeding 20% of U.S. retail sales, leverages consumer convenience and omni-channel strategies to increase transaction volume and sustained top-line revenue improvement.
  • Simplification of operations-including extensive closure of underperforming doors, outsourcing of 40% of logistics to third parties for predictable cost structures, and significant G&A reductions-directly targets margin expansion and improved operational leverage, positively impacting EBITDA and net margins.
  • Focused brand strategy around the core, iconic Original Glazed doughnut-driving consumer experiential demand and leveraging premium, high-margin menu mix-boosts customer engagement and increases same-store sales and gross margin as category demand for "permissible indulgences" grows.
  • Active deleveraging efforts, including refranchising company-owned international markets, halting cash dividends, and divesting non-core assets, are set to improve free cash flow conversion and strengthen the balance sheet, setting the stage for long-term earnings growth and reduced financial risk.

Krispy Kreme Earnings and Revenue Growth

Krispy Kreme Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Krispy Kreme's revenue will grow by 3.8% annually over the next 3 years.
  • Analysts are not forecasting that Krispy Kreme will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate Krispy Kreme's profit margin will increase from -29.3% to the average US Hospitality industry of 8.2% in 3 years.
  • If Krispy Kreme's profit margin were to converge on the industry average, you could expect earnings to reach $141.4 million (and earnings per share of $0.81) by about August 2028, up from $-451.4 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 7.0x on those 2028 earnings, up from -1.4x today. This future PE is lower than the current PE for the US Hospitality industry at 23.8x.
  • Analysts expect the number of shares outstanding to grow by 0.71% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 12.32%, as per the Simply Wall St company report.

Krispy Kreme Future Earnings Per Share Growth

Krispy Kreme Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The company's pivot away from the McDonald's USA partnership and significant closures of underperforming DFD (Delivered Fresh Daily) doors highlight challenges in sustaining high transaction volumes, which, if not offset by sufficient high-performing replacements, could lead to a persistent decline in organic revenue growth in key U.S. markets.
  • A historical reliance on a high fixed-cost distribution network (hub-and-spoke and Hot Light Theater Shops), combined with rising logistics, labor, and insurance costs-even as efforts to outsource logistics are underway-creates ongoing margin pressures, potentially limiting future net margin expansion.
  • International expansion is increasingly reliant on capital-light franchising, but the refranchising of large geographies poses execution risk and duration uncertainty; slower or problematic transitions could cap global revenue growth and leave the company vulnerable to more agile competitors.
  • The $407 million in noncash impairment charges, including a substantial partial goodwill write-down triggered by sustained market capitalization declines, signals long-term concerns over the intrinsic value of company assets and brand equity, which could negatively affect long-term earnings potential.
  • Despite cost-saving initiatives, persistent consumer softness and increased input costs (amid inflationary pressures and changing consumer preferences towards healthier options) may depress transaction volumes and threaten sustained earnings recovery, especially as the company's core product faces secular headwinds in the indulgence food segment.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $4.033 for Krispy Kreme based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $6.0, and the most bearish reporting a price target of just $2.5.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $1.7 billion, earnings will come to $141.4 million, and it would be trading on a PE ratio of 7.0x, assuming you use a discount rate of 12.3%.
  • Given the current share price of $3.73, the analyst price target of $4.03 is 7.5% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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