Last Update 01 Nov 25
Analysts have lowered their price target for Krispy Kreme, citing concerns about execution risk and decreased visibility in the U.S. market following the canceled McDonald's partnership.
Analyst Commentary
Recent analyst commentary on Krispy Kreme highlights both optimistic and cautious viewpoints regarding the company's outlook and execution following the canceled McDonald's partnership.
Bullish Takeaways
- Bullish analysts see potential in Krispy Kreme's proposed turnaround plan if executed effectively. They suggest operational improvements could support a stronger growth trajectory.
- Opportunities for international expansion remain a positive factor. The company's brand recognition may fuel sales growth outside the U.S. market.
- Some analysts believe the core product's strong consumer appeal could help the company weather domestic challenges in the near term.
Bearish Takeaways
- Bearish analysts emphasize execution risk tied to the turnaround strategy. They note that operational missteps could further impact financial performance.
- Visibility in the U.S. market has decreased, raising concerns about forecasting future revenues and profit margins.
- There is skepticism about Krispy Kreme's ability to quickly regain momentum given declining trends in its primary domestic business.
- The lack of a revised price target after recent downgrades reflects ongoing uncertainty around the company's valuation and growth prospects.
What's in the News
- Krispy Kreme is expanding its presence in big-box retailers like Costco, Kroger, and Walmart, aiming to address limited product availability and reach more U.S. customers (New York Times).
- The company unveiled its first Hot Light Theater Shop in Madrid, Spain. This marks a significant step in its global expansion, with additional openings planned in Brazil and Uzbekistan before the end of 2025.
- A new limited-time Harry Potter themed doughnut collection launched in partnership with Warner Bros., attracting fans of the franchise to Krispy Kreme shops across the U.S.
- Krispy Kreme reported a non-cash partial goodwill impairment charge of $356 million and long-lived asset impairment charges of $22.1 million for the second quarter ended June 29, 2025.
Valuation Changes
- Fair Value remains unchanged at 3.7x. This reflects no revision in analysts' base valuation multiple.
- Discount Rate is stable at 12.32 percent. This indicates a consistent risk assessment by analysts.
- Revenue Growth estimate has edged down slightly from 4.69 percent to 4.68 percent.
- Net Profit Margin has increased marginally, moving from 8.15 percent to 8.20 percent.
- Future P/E ratio has decreased slightly, from 6.34x to 6.30x.
Key Takeaways
- Emphasis on international franchising, streamlined operations, and digital sales boosts margins, operational leverage, and consistent revenue growth.
- Strategic deleveraging, asset divestitures, and focus on core products support balance sheet strength and sustainable long-term earnings.
- Margin pressures, distribution challenges, consumer shifts, and execution risks in franchising threaten sustained revenue growth and long-term earnings stability.
Catalysts
About Krispy Kreme- Produces doughnuts in the United States, the United Kingdom, Ireland, Australia, New Zealand, Mexico, Canada, Japan, and internationally.
- The shift toward a more capital-light international franchise model, combined with a strong pipeline of new markets and franchisee expansion (e.g., new markets like France, Brazil, UAE/KFC partnership, and first entry into Spain), is expected to accelerate unit growth and drive higher, more predictable returns on capital-supporting both long-term revenue growth and higher margins.
- Rapid expansion into high-traffic "fresh delivery" (DFD) doors with partners like Costco, Walmart, Target, and Sam's Club, alongside digital sales growth now exceeding 20% of U.S. retail sales, leverages consumer convenience and omni-channel strategies to increase transaction volume and sustained top-line revenue improvement.
- Simplification of operations-including extensive closure of underperforming doors, outsourcing of 40% of logistics to third parties for predictable cost structures, and significant G&A reductions-directly targets margin expansion and improved operational leverage, positively impacting EBITDA and net margins.
- Focused brand strategy around the core, iconic Original Glazed doughnut-driving consumer experiential demand and leveraging premium, high-margin menu mix-boosts customer engagement and increases same-store sales and gross margin as category demand for "permissible indulgences" grows.
- Active deleveraging efforts, including refranchising company-owned international markets, halting cash dividends, and divesting non-core assets, are set to improve free cash flow conversion and strengthen the balance sheet, setting the stage for long-term earnings growth and reduced financial risk.
Krispy Kreme Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Krispy Kreme's revenue will grow by 4.8% annually over the next 3 years.
- Analysts are not forecasting that Krispy Kreme will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate Krispy Kreme's profit margin will increase from -29.3% to the average US Hospitality industry of 8.2% in 3 years.
- If Krispy Kreme's profit margin were to converge on the industry average, you could expect earnings to reach $145.4 million (and earnings per share of $0.84) by about September 2028, up from $-451.4 million today.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 6.8x on those 2028 earnings, up from -1.3x today. This future PE is lower than the current PE for the US Hospitality industry at 24.0x.
- Analysts expect the number of shares outstanding to grow by 0.71% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 12.32%, as per the Simply Wall St company report.
Krispy Kreme Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- The company's pivot away from the McDonald's USA partnership and significant closures of underperforming DFD (Delivered Fresh Daily) doors highlight challenges in sustaining high transaction volumes, which, if not offset by sufficient high-performing replacements, could lead to a persistent decline in organic revenue growth in key U.S. markets.
- A historical reliance on a high fixed-cost distribution network (hub-and-spoke and Hot Light Theater Shops), combined with rising logistics, labor, and insurance costs-even as efforts to outsource logistics are underway-creates ongoing margin pressures, potentially limiting future net margin expansion.
- International expansion is increasingly reliant on capital-light franchising, but the refranchising of large geographies poses execution risk and duration uncertainty; slower or problematic transitions could cap global revenue growth and leave the company vulnerable to more agile competitors.
- The $407 million in noncash impairment charges, including a substantial partial goodwill write-down triggered by sustained market capitalization declines, signals long-term concerns over the intrinsic value of company assets and brand equity, which could negatively affect long-term earnings potential.
- Despite cost-saving initiatives, persistent consumer softness and increased input costs (amid inflationary pressures and changing consumer preferences towards healthier options) may depress transaction volumes and threaten sustained earnings recovery, especially as the company's core product faces secular headwinds in the indulgence food segment.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $4.033 for Krispy Kreme based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $6.0, and the most bearish reporting a price target of just $2.5.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $1.8 billion, earnings will come to $145.4 million, and it would be trading on a PE ratio of 6.8x, assuming you use a discount rate of 12.3%.
- Given the current share price of $3.31, the analyst price target of $4.03 is 17.9% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
How well do narratives help inform your perspective?
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.


