On Holding (NYSE:ONON) has been catching traders attention after a strong month, with the stock climbing about 13% even as its year to date performance remains in the red. That divergence sets up an interesting reset in expectations.
See our latest analysis for On Holding.
That recent 12.7% one-month share price return looks more like a rebound than a breakout, given the share price is still down 13.7% year to date. At the same time, the three-year total shareholder return of 192.5% shows the longer-term growth story is still firmly intact and suggests momentum may be stabilising rather than accelerating at the current 47.79 dollar level.
If On Holding has reminded you how quickly sentiment can shift in growth names, it might be worth scanning fast growing stocks with high insider ownership for other under the radar opportunities with strong backers.
The key question now is whether that pullback, combined with double digit growth and a near 30 percent discount to analyst targets, signals undervaluation or if the market is already factoring in the next leg of expansion.
Most Popular Narrative Narrative: 22.2% Undervalued
With On Holding last closing at 47.79 dollars against a narrative fair value just above 61 dollars, the valuation story leans clearly in favor of upside if its growth path holds.
The acceleration in DTC (Direct to Consumer) and e commerce channels, with DTC reaching new highs (41.1% of sales in Q2 and up 54% YoY), gives On more control over brand, pricing, and customer data while increasing gross and EBITDA margins, an operational catalyst likely to further expand profitability as DTC continues its mix shift.
Want to see why this story backs rapid earnings expansion, richer margins and a still demanding future multiple, all at a higher discount rate? The growth, profitability and valuation puzzle only really clicks when you see how its future revenue curve, margin lift and earnings power are stitched together across the next several years.
Result: Fair Value of $61.40 (UNDERVALUED)
Have a read of the narrative in full and understand what's behind the forecasts.
However, sustained premium pricing and aggressive global expansion could squeeze margins if consumer demand cools or if new regions and categories scale more slowly than expected.
Find out about the key risks to this On Holding narrative.
Another View On Valuation
While the narrative fair value suggests upside, the earnings multiple tells a tougher story. On Holding trades around 57.7 times earnings, more than double the Luxury industry at 22.4 times and well above a 28.9 times fair ratio. This raises the risk of a sharp rerating if growth stumbles.
See what the numbers say about this price — find out in our valuation breakdown.
Build Your Own On Holding Narrative
If you are not convinced by this take or would rather rely on your own analysis, you can build a complete view in minutes: Do it your way.
A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding On Holding.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Valuation is complex, but we're here to simplify it.
Discover if On Holding might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.
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