Upgraded Guidance and Profitability Might Change the Case for Investing in Amer Sports (AS)

• In August 2025, Amer Sports reported strong second quarter financial results, achieving US$1.24 billion in sales and moving from a net loss to a net profit, and simultaneously raised its full-year 2025 revenue and earnings guidance to reflect anticipated 20–21% growth.
• This shift in outlook was paired with leadership changes at its Wilson subsidiary, but the primary focus remains the company’s improved guidance and operational momentum.
• We'll now examine how Amer Sports' upgraded full-year revenue and earnings forecasts influence its broader investment narrative.

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Amer Sports Investment Narrative Recap

To be a shareholder in Amer Sports, you need to believe in the company’s ability to sustain rapid global expansion and double-digit growth, especially from hero brands like Arc'teryx and Salomon, while successfully scaling its premium and direct-to-consumer platforms. This strong Q2 performance and the raised full-year outlook reinforce the near-term growth catalyst, but do not fundamentally reduce the concentration risk tied to its key brands or the sensitivity to macroeconomic pressures such as tariffs and regional demand in Asia-Pacific.

Among recent announcements, the updated full-year 2025 guidance, now calling for 20 to 21% revenue growth and EPS of US$0.77 to US$0.82, directly elevates expectations and highlights management confidence in both ongoing margin expansion and consumer demand for flagship brands. This development will likely keep focus on whether Amer Sports can consistently deliver on its ambitious forecasts while managing heightened execution and competition risks.

However, investors should also be mindful that despite the headline optimism, Amer Sports’ heavy reliance on continued outperformance from Arc'teryx and Salomon means any slowdown in these brands could...

Read the full narrative on Amer Sports (it's free!)

Amer Sports' narrative projects $8.2 billion in revenue and $757.5 million in earnings by 2028. This requires 14.6% yearly revenue growth and a $555.4 million earnings increase from the current $202.1 million.

Uncover how Amer Sports' forecasts yield a $41.97 fair value, a 13% upside to its current price.

Exploring Other Perspectives

The Simply Wall St Community has set Amer Sports’ fair value between US$14.38 and US$41.97 across four estimates. While growth optimism is reflected in upgraded earnings forecasts, your own expectations around brand momentum and global demand will shape how you view these differences.

Explore 4 other fair value estimates on Amer Sports - why the stock might be worth less than half the current price!

Build Your Own Amer Sports Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Amer Sports research is our analysis highlighting 3 key rewards that could impact your investment decision.
• Our free Amer Sports research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Amer Sports' overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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