Amer Sports Valuation

Is AS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

0/6

Valuation Score 0/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of AS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
US$3.41
Fair Value
794.1% overvalued intrinsic discount
18
Number of Analysts

Below Fair Value: AS ($30.53) is trading above our estimate of fair value ($3.41)

Significantly Below Fair Value: AS is trading above our estimate of fair value.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for AS?

Key metric: As AS is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for AS. This is calculated by dividing AS's market cap by their current revenue.
What is AS's PS Ratio?
PS Ratio3.4x
SalesUS$4.84b
Market CapUS$16.25b

Price to Sales Ratio vs Peers

How does AS's PS Ratio compare to its peers?

The above table shows the PS ratio for AS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.6x
RL Ralph Lauren
2.2x3.9%US$15.1b
TPR Tapestry
2.4x2.5%US$15.4b
VFC V.F
0.8x1.5%US$8.4b
LEVI Levi Strauss
1.2x5.1%US$7.0b
AS Amer Sports
3.4x11.3%US$16.2b

Price-To-Sales vs Peers: AS is expensive based on its Price-To-Sales Ratio (3.4x) compared to the peer average (1.6x).


Price to Sales Ratio vs Industry

How does AS's PS Ratio compare vs other companies in the US Luxury Industry?

8 CompaniesPrice / SalesEstimated GrowthMarket Cap
UFI Unifi
0.2x9.2%US$110.33m
FOSL Fossil Group
0.09xn/aUS$100.54m
VNCE Vince Holding
0.2x4.0%US$54.10m
JXG JX Luxventure Group
0.1xn/aUS$7.15m
AS 3.4xIndustry Avg. 0.7xNo. of Companies9PS00.81.62.43.24+
8 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: AS is expensive based on its Price-To-Sales Ratio (3.4x) compared to the US Luxury industry average (0.7x).


Price to Sales Ratio vs Fair Ratio

What is AS's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

AS PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio3.4x
Fair PS Ratio2.7x

Price-To-Sales vs Fair Ratio: AS is expensive based on its Price-To-Sales Ratio (3.4x) compared to the estimated Fair Price-To-Sales Ratio (2.7x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst AS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$30.53
US$29.50
-3.4%
18.9%US$38.00US$19.00n/a18
Jan ’26US$27.96
US$27.83
-0.5%
16.6%US$37.00US$19.00n/a18
Dec ’25US$26.33
US$23.71
-10.0%
10.6%US$27.00US$19.00n/a18
Nov ’25US$17.82
US$19.93
+11.8%
8.8%US$22.60US$15.00n/a18
Oct ’25US$16.44
US$18.63
+13.3%
8.2%US$21.00US$15.00n/a17
Sep ’25US$13.65
US$18.63
+36.5%
8.5%US$21.00US$15.00n/a16
Aug ’25US$10.78
US$19.13
+77.5%
10.3%US$23.00US$15.00n/a16
Jul ’25US$12.41
US$19.20
+54.8%
10.3%US$23.00US$15.00n/a15
Jun ’25US$15.37
US$19.20
+24.9%
10.3%US$23.00US$15.00n/a15
May ’25US$13.87
US$19.34
+39.4%
9.9%US$23.00US$16.00n/a15
Apr ’25US$15.76
US$19.30
+22.5%
9.5%US$23.00US$16.00n/a15
Mar ’25US$17.66
US$19.17
+8.6%
9.2%US$23.00US$16.00n/a15
Analyst Price Target
Consensus Narrative from 18 Analysts
US$29.50
Fair Value
3.5% overvalued intrinsic discount
18
Number of Analysts

Analyst Forecast: Target price is lower than the current share price.


Discover undervalued companies

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/01/08 22:43
End of Day Share Price 2025/01/08 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Amer Sports, Inc. is covered by 20 analysts. 19 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Hong Xing PanABCI Securities Company Limited
Jonathan KompBaird
Laurent VasilescuBNP Paribas Exane