Mattel, Inc.

NasdaqGS:MAT Stock Report

Market Cap: US$4.3b

Mattel Past Earnings Performance

Past criteria checks 1/6

Mattel's earnings have been declining at an average annual rate of -8.9%, while the Leisure industry saw earnings declining at 8.9% annually. Revenues have been growing at an average rate of 0.07% per year. Mattel's return on equity is 23.7%, and it has net margins of 9.3%.

Key information

-8.92%

Earnings growth rate

-6.92%

EPS growth rate

Leisure Industry Growth16.88%
Revenue growth rate0.073%
Return on equity23.68%
Net Margin9.27%
Last Earnings Update31 Mar 2026

Recent past performance updates

We Think You Can Look Beyond Mattel's (NASDAQ:MAT) Lackluster Earnings

Feb 17
We Think You Can Look Beyond Mattel's (NASDAQ:MAT) Lackluster Earnings

Recent updates

Mattel: Lackluster Execution Limits Upside (Rating Downgrade)

Apr 30

MAT: 2026 Spending And Tariff Relief Will Shape Content Option Upside

Analysts have trimmed their average price targets for Mattel by a few dollars, reflecting a mix of cautious views around 2026 investment spending and recent target cuts, along with supportive commentary on potential EPS tailwinds from lower tariffs, new content and entertainment optionality. Analyst Commentary Street research around Mattel has become more mixed, with several firms cutting price targets or shifting to a more cautious stance even as others see upside tied to content, entertainment options and potential tariff related EPS support.

MAT: Content And Entertainment Expansion Will Drive Stronger Long-Term Outlook

Mattel's updated analyst price target shows a modest adjustment around $27, as analysts balance recent target cuts with expectations that investments for 2026, potential tariff tailwinds, and content and entertainment initiatives could influence earnings power over time. Analyst Commentary Recent Street research on Mattel shows a mix of target cuts and fresh initiations, with some firms highlighting potential earnings support from 2026 investment spending, lower tariffs, and new content and entertainment efforts.

MAT: 2026 Investment Spend And Tariff Relief Will Shape Balanced Upside

Analysts have modestly adjusted their price expectations for Mattel, with recent targets ranging from $17 to $30, as they weigh a 2026 investment year against potential catalysts in content, entertainment tie ins, and possible tariff relief. Analyst Commentary Recent research on Mattel reflects a mix of optimism around long term growth initiatives and caution around near term execution and spending plans, especially as 2026 is framed as an investment year.

MAT: Content And Gaming Expansion Will Drive Stronger Long-Term Outlook

The analyst price target for Mattel has shifted from a fair value estimate of $29 to about $27.16, as analysts weigh higher assumed revenue growth and a slightly richer future P/E against lower projected profit margins, a modestly higher discount rate, and a recent mix of cautious and supportive research views around 2026 investment spending, content opportunities, and tariff related EPS tailwinds. Analyst Commentary Recent Street commentary around Mattel reflects a mix of optimism and caution, with several Bullish analysts pointing to potential upside tied to content, new growth initiatives, and possible tariff related EPS benefits, while others highlight uncertainties around 2026 investment spending and the consumer backdrop for toys.

MAT: 2026 Execution And Macro Toy Demand Risks Will Limit Upside

Analysts have adjusted their price targets on Mattel in a mixed way, with some firms lifting targets toward $18 to $30 on product lineup strength and clearer growth initiatives, while others have trimmed estimates by $4 to $7 and moved to more cautious ratings, reflecting a more balanced view of risk and reward. Analyst Commentary Street research on Mattel has shifted toward a more balanced, and in some cases cautious, stance.

We Think You Can Look Beyond Mattel's (NASDAQ:MAT) Lackluster Earnings

Feb 17
We Think You Can Look Beyond Mattel's (NASDAQ:MAT) Lackluster Earnings

MAT: 2026 Toy Demand Headwinds And Execution Risks Will Restrain Upside

The analyst price target for Mattel has shifted from $20 to $14, as analysts factor in more cautious assumptions around growth, margins and valuation multiples following a series of recent downgrades and target cuts across the Street. Analyst Commentary Across the Street, recent research on Mattel has tilted more cautious, with several bearish analysts trimming price targets and flagging execution and growth risks that they feel are not fully reflected in the current share price.

MAT: Fair Outlook As 2026 Toy Demand And New Initiatives Shape Upside

Analysts have adjusted their price targets on Mattel in mixed fashion, including at least one increase to US$30 and one reaffirmed at US$21. This reflects a balance of views that hinges on progress in newer growth initiatives and caution around the toy market outlook into 2026.

MAT: Fair Outlook Balances New Initiatives With Toy Cycle Execution Risks

Analysts have raised their fair value estimate for Mattel from $17 to $20. They cite a higher assumed future P/E multiple and updated views on revenue growth, while balancing this with a higher discount rate and slightly lower profit margin expectations amid mixed recent rating and price target actions on the stock.

MAT: Expanded Digital And Licensing Platforms Will Drive Stronger Long-Term Outlook

Analysts have slightly raised their price target on Mattel to approximately $29 per share. This reflects modestly lower growth and margin expectations, offset by a higher anticipated future earnings multiple.

MAT: Digital And Licensing Expansion Will Drive Stronger Long-Term Outlook

Analysts have trimmed their price target on Mattel to $29 from $30, citing a higher perceived discount rate and a lower assumed future P/E multiple, which more than offset modestly stronger expectations for revenue growth and profit margins. What's in the News Mattel reiterated its 2025 guidance, expecting constant currency net sales growth of 1% to 3%, signaling steady underlying demand despite market volatility (company guidance).

Analysts Are Updating Their Mattel, Inc. (NASDAQ:MAT) Estimates After Its Second-Quarter Results

Aug 01
Analysts Are Updating Their Mattel, Inc. (NASDAQ:MAT) Estimates After Its Second-Quarter Results

Here's Why Mattel (NASDAQ:MAT) Can Manage Its Debt Responsibly

Jul 23
Here's Why Mattel (NASDAQ:MAT) Can Manage Its Debt Responsibly

Investors Will Want Mattel's (NASDAQ:MAT) Growth In ROCE To Persist

Jul 02
Investors Will Want Mattel's (NASDAQ:MAT) Growth In ROCE To Persist

There's No Escaping Mattel, Inc.'s (NASDAQ:MAT) Muted Earnings Despite A 34% Share Price Rise

May 21
There's No Escaping Mattel, Inc.'s (NASDAQ:MAT) Muted Earnings Despite A 34% Share Price Rise

Here's Why Mattel (NASDAQ:MAT) Can Manage Its Debt Responsibly

Apr 24
Here's Why Mattel (NASDAQ:MAT) Can Manage Its Debt Responsibly

Investors Don't See Light At End Of Mattel, Inc.'s (NASDAQ:MAT) Tunnel

Apr 06
Investors Don't See Light At End Of Mattel, Inc.'s (NASDAQ:MAT) Tunnel

We Like These Underlying Return On Capital Trends At Mattel (NASDAQ:MAT)

Mar 18
We Like These Underlying Return On Capital Trends At Mattel (NASDAQ:MAT)

Mattel Has Good Long-Term Outlook, But Is A Short-Term Hold

Mar 11

Is Mattel (NASDAQ:MAT) Using Too Much Debt?

Jan 13
Is Mattel (NASDAQ:MAT) Using Too Much Debt?

Mattel: Diversification Plan Moves Into Manga Comic Book Partnership With TokyoPop

Jan 11

Mattel, Inc.'s (NASDAQ:MAT) P/S Is On The Mark

Dec 11
Mattel, Inc.'s (NASDAQ:MAT) P/S Is On The Mark

Mattel (NASDAQ:MAT) Might Have The Makings Of A Multi-Bagger

Nov 26
Mattel (NASDAQ:MAT) Might Have The Makings Of A Multi-Bagger

Mattel: A Solid IP Treasure Trove Acquisition Candidate Hiding In Plain Sight

Oct 29

Mattel (NASDAQ:MAT) Has A Pretty Healthy Balance Sheet

Oct 11
Mattel (NASDAQ:MAT) Has A Pretty Healthy Balance Sheet

Mattel: Iconic Brands, Rising Costs, And Acquisition Hopes

Oct 08

Revenue & Expenses Breakdown

How Mattel makes and spends money. Based on latest reported earnings, on an LTM basis.


Earnings and Revenue History

NasdaqGS:MAT Revenue, expenses and earnings (USD Millions)
DateRevenueEarningsG+A ExpensesR&D Expenses
31 Mar 265,3834992,0550
31 Dec 255,3483982,0270
30 Sep 255,2284322,0290
30 Jun 255,3365262,0200
31 Mar 255,3975302,0180
31 Dec 245,3805422,0010
30 Sep 245,3545481,9640
30 Jun 245,4293221,9620
31 Mar 245,4362931,9490
31 Dec 235,4412141,9650
30 Sep 235,222831,8360
30 Jun 235,0592271,8070
31 Mar 235,2082661,8030
31 Dec 225,4353941,7880
30 Sep 225,8286041,9070
30 Jun 225,8341,1091,8950
31 Mar 225,6251,0371,9050
31 Dec 215,4589031,8810
30 Sep 215,2898061,9070
30 Jun 215,1633221,9170
31 Mar 214,8692171,8540
31 Dec 204,5881241,8690
30 Sep 204,436-51,8200
30 Jun 204,281-2461,9040
31 Mar 204,409-2431,9230
31 Dec 194,505-2191,9270
30 Sep 194,555-2041,8850
30 Jun 194,511-2681,8220
31 Mar 194,496-3981,8350
31 Dec 184,515-5332,0430
30 Sep 184,601-8252,0010
30 Jun 184,724-1,4342,0890
31 Mar 184,855-1,2522,1340
31 Dec 174,881-1,0552,1690
30 Sep 175,105-5981,9920
30 Jun 175,3402401,9830
31 Mar 175,3232761,9670
31 Dec 165,4533121,9950
30 Sep 165,6223572,0890
30 Jun 165,6183442,1080
31 Mar 165,6493512,1410
31 Dec 155,7033662,1930
30 Sep 155,6973002,2460
30 Jun 155,9264072,2840

Quality Earnings: MAT has high quality earnings.

Growing Profit Margin: MAT's current net profit margins (9.3%) are lower than last year (9.8%).


Free Cash Flow vs Earnings Analysis


Past Earnings Growth Analysis

Earnings Trend: MAT's earnings have declined by 8.9% per year over the past 5 years.

Accelerating Growth: MAT's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.

Earnings vs Industry: MAT had negative earnings growth (-5.8%) over the past year, making it difficult to compare to the Leisure industry average (-24.1%).


Return on Equity

High ROE: Whilst MAT's Return on Equity (23.68%) is high, this metric is skewed due to their high level of debt.


Return on Assets


Return on Capital Employed


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/03 00:46
End of Day Share Price 2026/05/01 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Mattel, Inc. is covered by 32 analysts. 9 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
John StaszakArgus Research Company
Felicia Kantor HendrixBarclays
Alok PatelBerenberg