GoPro (GPRO) Stock Overview
Provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 1/6 |
| Past Performance | 0/6 |
| Financial Health | 2/6 |
| Dividends | 0/6 |
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Analyst Price Targets
GoPro, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$1.27 |
| 52 Week High | US$3.05 |
| 52 Week Low | US$0.57 |
| Beta | 2.45 |
| 1 Month Change | 114.38% |
| 3 Month Change | 60.78% |
| 1 Year Change | -50.00% |
| 3 Year Change | -62.20% |
| 5 Year Change | -87.11% |
| Change since IPO | -95.95% |
Recent News & Updates
Recent updates
GoPro: The Asymmetry Is Gone (Rating Downgrade)
Summary GoPro is downgraded to Hold after a merger with Starman Optical, locking in $1.14/share cash plus 10% of the combined entity. The original asymmetric upside has vanished; now, upside depends on the opaque value of Starman, a private early-stage optical transceiver company. Retail momentum and short-squeeze dynamics have pushed GPRO above deal value, but arithmetic suggests mean reversion toward $1.14 cash consideration. Subscription revenue remains a bright spot, with 11% YoY growth and proof-of-concept AI content licensing, but hardware continues to decline. Read the full article on Seeking AlphaSlammed 25% GoPro, Inc. (NASDAQ:GPRO) Screens Well Here But There Might Be A Catch
To the annoyance of some shareholders, GoPro, Inc. ( NASDAQ:GPRO ) shares are down a considerable 25% in the last...Risks Still Elevated At These Prices As GoPro, Inc. (NASDAQ:GPRO) Shares Dive 25%
GoPro, Inc. ( NASDAQ:GPRO ) shares have retraced a considerable 25% in the last month, reversing a fair amount of their...Optimistic Investors Push GoPro, Inc. (NASDAQ:GPRO) Shares Up 72% But Growth Is Lacking
GoPro, Inc. ( NASDAQ:GPRO ) shares have continued their recent momentum with a 72% gain in the last month alone. The...What GoPro, Inc.'s (NASDAQ:GPRO) 43% Share Price Gain Is Not Telling You
GoPro, Inc. ( NASDAQ:GPRO ) shares have had a really impressive month, gaining 43% after a shaky period beforehand...Here's Why Shareholders Should Examine GoPro, Inc.'s (NASDAQ:GPRO) CEO Compensation Package More Closely
Key Insights GoPro will host its Annual General Meeting on 3rd of June CEO Nick Woodman's total compensation includes...GoPro, Inc. (NASDAQ:GPRO) First-Quarter Results: Here's What Analysts Are Forecasting For This Year
Investors in GoPro, Inc. ( NASDAQ:GPRO ) had a good week, as its shares rose 3.0% to close at US$0.61 following the...GoPro, Inc.'s (NASDAQ:GPRO) Popularity With Investors Under Threat As Stock Sinks 33%
To the annoyance of some shareholders, GoPro, Inc. ( NASDAQ:GPRO ) shares are down a considerable 33% in the last...
Diversified Supply Chain And New Products Will Transform Digital Imaging
GoPro's strategic innovations and cost reductions are expected to enhance profitability and net margins, despite market challenges and competition.GoPro, Inc. (NASDAQ:GPRO) Shares May Have Slumped 26% But Getting In Cheap Is Still Unlikely
Unfortunately for some shareholders, the GoPro, Inc. ( NASDAQ:GPRO ) share price has dived 26% in the last thirty days...GoPro: Cost Cuts Are Not Sufficient To Stop Revenue From Bleeding
Summary GoPro's shares have lost over 60% YTD, nearing the critical $1 threshold, with further losses anticipated due to declining hardware sales and flat subscriber growth. The company plans to cut $110 million in operating expenses by 2025, aiming for a leaner, more focused operation to drive long-term success. Despite expanding retail presence, GoPro's hardware sales continue to decline, with direct channel revenue down 20% y/y, indicating weak brand performance. The company is also struggling to retain subscribers after the discounted first-year subscription. Subscriber counts have now flatlined and are poised to decline if new hardware sales fall. Read the full article on Seeking AlphaGoPro, Inc. (NASDAQ:GPRO) Surges 28% Yet Its Low P/S Is No Reason For Excitement
GoPro, Inc. ( NASDAQ:GPRO ) shareholders have had their patience rewarded with a 28% share price jump in the last...GoPro, Inc. (NASDAQ:GPRO) Just Reported Earnings, And Analysts Cut Their Target Price
It's been a pretty great week for GoPro, Inc. ( NASDAQ:GPRO ) shareholders, with its shares surging 15% to US$1.57 in...GoPro: Turnaround Measures Are In Place, But Saving This Brand Is Still Unlikely
Summary GoPro faces declining hardware sales, subscriber slowdown, and waning profitability, with its stock down over 60% year-to-date. New entry-level HERO camera and layoffs aim to improve margins and profitability amid an economic slowdown. Revenue dropped 23% year-over-year in Q2, with declining average selling prices and potential inventory issues. Despite small improvements, GoPro's liquidity concerns and continued losses suggest caution; I recommend steering clear of the stock. Read the full article on Seeking AlphaGoPro: Declining Margin, No Obvious Path To Growth
Summary GoPro, Inc. is a well-known maker of action cameras with a deep portfolio of offerings in cameras, accessories, and software. Despite trading at a small premium to book value, GoPro faces challenges in returning to profitability due to declining revenue and shrinking margins. With no clear path to recovery in sight, GoPro may not be a profitable investment at this time, making it a hold for potential investors. Read the full article on Seeking AlphaImproved Revenues Required Before GoPro, Inc. (NASDAQ:GPRO) Stock's 28% Jump Looks Justified
GoPro, Inc. ( NASDAQ:GPRO ) shareholders would be excited to see that the share price has had a great month, posting a...Here's Why Shareholders Should Examine GoPro, Inc.'s (NASDAQ:GPRO) CEO Compensation Package More Closely
Key Insights GoPro's Annual General Meeting to take place on 4th of June CEO Nick Woodman's total compensation includes...GoPro: Decent Catalysts With Attractive Valuation
Summary GoPro's stock has been performing poorly, currently trading at $1.7, down 55.6% over the past year. GoPro has been in the middle of a transformation. The management has set a target to return to improved growth and profitability in 2025. I believe GoPro's retail expansion with Best Buy and in EMEA, along with its leading brand presence, will serve as decent catalysts. Risk remains moderate, but valuation is attractive, in my view. Read the full article on Seeking AlphaSome Confidence Is Lacking In GoPro, Inc. (NASDAQ:GPRO) As Shares Slide 27%
Unfortunately for some shareholders, the GoPro, Inc. ( NASDAQ:GPRO ) share price has dived 27% in the last thirty days...GoPro Is Reverting To Old (Bad) Ways
Summary GoPro's shift away from successful strategies, such as bundling cameras with subscriptions, has hurt revenue growth and stagnated subscriber growth. Its decision to focus on entry-level products raises concerns about its memory of how these strategies have already failed once. Worst of all, the results are already showing this pivot to these already tried strategies is failing - again! If you're long, there's a possibility for a dead cat bounce for you to exit, otherwise, don't go long now thinking you're getting value. Read the full article on Seeking AlphaShareholder Returns
| GPRO | US Consumer Durables | US Market | |
|---|---|---|---|
| 7D | -9.3% | -0.8% | -1.1% |
| 1Y | -50.0% | -10.7% | 11.7% |
Return vs Industry: GPRO underperformed the US Consumer Durables industry which returned -10.7% over the past year.
Return vs Market: GPRO underperformed the US Market which returned 11.7% over the past year.
Price Volatility
| GPRO volatility | |
|---|---|
| GPRO Average Weekly Movement | 24.1% |
| Consumer Durables Industry Average Movement | 6.4% |
| Market Average Movement | 6.9% |
| 10% most volatile stocks in US Market | 15.2% |
| 10% least volatile stocks in US Market | 2.9% |
Stable Share Price: GPRO's share price has been volatile over the past 3 months compared to the US market.
Volatility Over Time: GPRO's weekly volatility has increased from 17% to 24% over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2002 | 636 | Nick Woodman | www.gopro.com |
GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It offers cameras under the HERO13 Black, HERO12 Black, LIT HERO, HERO, MAX2, and MAX names; and camera attachments, including the Ultra Wide Lens Mod, Macro Lens Mod, ND Filter 4-Pack, Anamorphic Lens Mod, Media Mod, and Max Lens Mod 2.0. The company also provides equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts; floating mounts, such as the Handler and Floaty; magnetic swivel clip, chest harness, and head strap mounts; and spare batteries, dive filters and charging accessories, and cables to connect GoPro cameras to computers, laptops, and television monitors.
GoPro, Inc. Fundamentals Summary
| GPRO fundamental statistics | |
|---|---|
| Market cap | US$226.48m |
| Earnings (TTM) | -US$162.18m |
| Revenue (TTM) | US$568.59m |
Is GPRO overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| GPRO income statement (TTM) | |
|---|---|
| Revenue | US$568.59m |
| Cost of Revenue | US$411.15m |
| Gross Profit | US$157.44m |
| Other Expenses | US$319.62m |
| Earnings | -US$162.18m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.90 |
| Gross Margin | 27.69% |
| Net Profit Margin | -28.52% |
| Debt/Equity Ratio | -222.4% |
How did GPRO perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/17 18:11 |
| End of Day Share Price | 2026/09/16 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
GoPro, Inc. is covered by 19 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Mitchel Kummetz | Baird |
| Joseph Wolf | Barclays |
| Ryan Goodman | BofA Global Research |