GoPro Management
Management criteria checks 3/4
GoPro's CEO is Nick Woodman, appointed in Feb 2004, has a tenure of 21.83 years. total yearly compensation is $2.37M, comprised of 35.9% salary and 64.1% bonuses, including company stock and options. directly owns 16.86% of the company’s shares, worth $42.29M. The average tenure of the management team and the board of directors is 7.2 years and 4.2 years respectively.
Key information
Nick Woodman
Chief executive officer
US$2.4m
Total compensation
| CEO salary percentage | 35.86% |
| CEO tenure | 21.8yrs |
| CEO ownership | 16.9% |
| Management average tenure | 7.2yrs |
| Board average tenure | 4.2yrs |
Recent management updates
Recent updates
The Reasons Why I Keep Avoiding GoPro
Dec 24Risks Still Elevated At These Prices As GoPro, Inc. (NASDAQ:GPRO) Shares Dive 25%
Nov 05
Optimistic Investors Push GoPro, Inc. (NASDAQ:GPRO) Shares Up 72% But Growth Is Lacking
Jul 25What GoPro, Inc.'s (NASDAQ:GPRO) 43% Share Price Gain Is Not Telling You
Jun 10Here's Why Shareholders Should Examine GoPro, Inc.'s (NASDAQ:GPRO) CEO Compensation Package More Closely
May 27GoPro, Inc. (NASDAQ:GPRO) First-Quarter Results: Here's What Analysts Are Forecasting For This Year
May 15GoPro, Inc.'s (NASDAQ:GPRO) Popularity With Investors Under Threat As Stock Sinks 33%
Apr 24
Diversified Supply Chain And New Products Will Transform Digital Imaging
GoPro's strategic innovations and cost reductions are expected to enhance profitability and net margins, despite market challenges and competition.GoPro, Inc. (NASDAQ:GPRO) Shares May Have Slumped 26% But Getting In Cheap Is Still Unlikely
Mar 04GoPro: Cost Cuts Are Not Sufficient To Stop Revenue From Bleeding
Dec 24GoPro, Inc. (NASDAQ:GPRO) Surges 28% Yet Its Low P/S Is No Reason For Excitement
Nov 12GoPro, Inc. (NASDAQ:GPRO) Just Reported Earnings, And Analysts Cut Their Target Price
Nov 09GoPro: Turnaround Measures Are In Place, But Saving This Brand Is Still Unlikely
Oct 12GoPro: Declining Margin, No Obvious Path To Growth
Jul 29Improved Revenues Required Before GoPro, Inc. (NASDAQ:GPRO) Stock's 28% Jump Looks Justified
Jul 17Here's Why Shareholders Should Examine GoPro, Inc.'s (NASDAQ:GPRO) CEO Compensation Package More Closely
May 29GoPro: Decent Catalysts With Attractive Valuation
May 16Some Confidence Is Lacking In GoPro, Inc. (NASDAQ:GPRO) As Shares Slide 27%
Apr 20GoPro Is Reverting To Old (Bad) Ways
Mar 06Some Confidence Is Lacking In GoPro, Inc. (NASDAQ:GPRO) As Shares Slide 28%
Feb 14Does GoPro (NASDAQ:GPRO) Have A Healthy Balance Sheet?
Feb 09GoPro: Expectations Neutral For Earnings
Feb 05A Piece Of The Puzzle Missing From GoPro, Inc.'s (NASDAQ:GPRO) 25% Share Price Climb
Nov 16The Return Trends At GoPro (NASDAQ:GPRO) Look Promising
Feb 16Why GoPro, Inc. (NASDAQ:GPRO) Could Be Worth Watching
Jan 25CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Sep 30 2025 | n/a | n/a | -US$122m |
| Jun 30 2025 | n/a | n/a | -US$109m |
| Mar 31 2025 | n/a | n/a | -US$140m |
| Dec 31 2024 | US$2m | US$850k | -US$432m |
| Sep 30 2024 | n/a | n/a | -US$398m |
| Jun 30 2024 | n/a | n/a | -US$393m |
| Mar 31 2024 | n/a | n/a | -US$362m |
| Dec 31 2023 | US$6m | US$850k | -US$53m |
| Sep 30 2023 | n/a | n/a | -US$48m |
| Jun 30 2023 | n/a | n/a | -US$26m |
| Mar 31 2023 | n/a | n/a | -US$7m |
| Dec 31 2022 | US$5m | US$850k | US$29m |
| Sep 30 2022 | n/a | n/a | US$78m |
| Jun 30 2022 | n/a | n/a | US$373m |
| Mar 31 2022 | n/a | n/a | US$387m |
| Dec 31 2021 | US$5m | US$850k | US$371m |
| Sep 30 2021 | n/a | n/a | US$363m |
| Jun 30 2021 | n/a | n/a | US$55m |
| Mar 31 2021 | n/a | n/a | -US$13m |
| Dec 31 2020 | US$3m | US$241k | -US$67m |
| Sep 30 2020 | n/a | n/a | -US$15m |
| Jun 30 2020 | n/a | n/a | -US$93m |
| Mar 31 2020 | n/a | n/a | -US$54m |
| Dec 31 2019 | US$6m | US$800k | -US$15m |
| Sep 30 2019 | n/a | n/a | -US$79m |
| Jun 30 2019 | n/a | n/a | -US$31m |
| Mar 31 2019 | n/a | n/a | -US$57m |
| Dec 31 2018 | US$1 | US$1 | -US$109m |
Compensation vs Market: Nick's total compensation ($USD2.37M) is above average for companies of similar size in the US market ($USD1.47M).
Compensation vs Earnings: Nick's compensation has been consistent with company performance over the past year.
CEO
Nick Woodman (50 yo)
Mr. Nicholas D. Woodman, also known as Nick, founded GoPro, Inc. in 2004 and has been its Chief Executive Officer since February 2004. Mr. Woodman is the Founder of General Things, Inc. and serves as its C...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder | 21.8yrs | US$2.37m | 16.86% $ 42.3m | |
| Executive VP | 9.8yrs | US$1.53m | 0.48% $ 1.2m | |
| Senior VP of Global Sales | 7.5yrs | US$908.46k | 0.13% $ 321.4k | |
| Chief Accounting Officer | no data | no data | 0.055% $ 138.2k | |
| Vice President | less than a year | no data | no data | |
| Director of Corporate Communications | no data | no data | no data | |
| Vice President of Global Marketing & Communications | 6.9yrs | no data | no data | |
| Senior Vice President of People & Places | 5.3yrs | no data | no data | |
| Senior Vice President of Product Management | 7.5yrs | no data | no data | |
| Senior Vice President of Engineering | 2.1yrs | no data | 0.069% $ 172.1k |
Experienced Management: GPRO's management team is seasoned and experienced (7.2 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder | 21.8yrs | US$2.37m | 16.86% $ 42.3m | |
| Independent Director | 8.7yrs | US$210.68k | 0.13% $ 332.1k | |
| Independent Director | 4.2yrs | US$196.87k | 0.11% $ 285.8k | |
| Lead Independent Director | 7.5yrs | US$190.68k | 0.079% $ 198.0k | |
| Independent Director | less than a year | no data | no data | |
| Independent Director | less than a year | no data | no data | |
| Independent Director | less than a year | no data | no data |
Experienced Board: GPRO's board of directors are considered experienced (4.2 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/12/24 10:20 |
| End of Day Share Price | 2025/12/24 00:00 |
| Earnings | 2025/09/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
GoPro, Inc. is covered by 19 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Mitchel Kummetz | Baird |
| Joseph Wolf | Barclays |
| Ryan Goodman | BofA Global Research |