GoPro Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

NasdaqGS:GPRO Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Role	Shares	Max Price
19 Sep 25	SellUS$29,880	William Brumder	Individual		12,000	US$2.49

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of GPRO?
Owner Type	Number of Shares	Ownership Percentage
Individual Insiders	40,256,720	25.2%
General Public	58,791,576	36.8%
Institutions	60,679,979	38%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 57.46% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
16.9%	Nicholas Woodman	26,958,073	US$26.1m	0.08%	no data
6.79%	William Brumder	10,838,000	US$10.5m	0%	no data
4.56%	Charles Schwab Investment Management, Inc.	7,278,484	US$7.0m	16.2%	no data
4.1%	The Vanguard Group, Inc.	6,551,530	US$6.3m	-1.67%	no data
2.74%	Acadian Asset Management LLC	4,374,110	US$4.2m	11%	0.01%
2.55%	Susquehanna International Group, LLP	4,078,207	US$3.9m	12.8%	no data
2.37%	UBS Asset Management AG	3,781,516	US$3.7m	169%	no data
2.34%	Point72 Asset Management, L.P.	3,731,069	US$3.6m	1,520%	0.01%
2.15%	Millennium Management LLC	3,438,671	US$3.3m	112%	no data
1.58%	BlackRock, Inc.	2,525,931	US$2.4m	1.57%	no data
1.45%	Pacific Investment Management Company LLC	2,313,118	US$2.2m	118%	0.01%
1.24%	Jane Street Group, LLC	1,982,857	US$1.9m	69.9%	no data
1.2%	Jacobs Levy Equity Management Inc	1,911,920	US$1.9m	-9.03%	0.01%
1.19%	Prentice Capital Management, LP	1,897,870	US$1.8m	66.9%	3.32%
1.06%	Greenlight Capital, Inc.	1,693,860	US$1.6m	0%	0.05%
0.94%	Geode Capital Management, LLC	1,500,685	US$1.5m	2.02%	no data
0.62%	The Goldman Sachs Group, Inc.	991,667	US$959.7k	245%	no data
0.59%	GSA Capital Partners LLP	945,410	US$915.0k	1,440%	0.08%
0.59%	Citadel Advisors LLC	942,686	US$912.3k	101%	no data
0.46%	Group One Trading LLC	728,951	US$705.5k	-42.3%	0.02%
0.44%	Simplex Trading, LLC	697,223	US$674.8k	21.7%	0.02%
0.43%	Brian McGee	688,922	US$666.7k	-11%	no data
0.43%	Renaissance Technologies LLC	685,600	US$663.5k	-0.25%	no data
0.4%	Invesco Capital Management LLC	632,381	US$612.0k	27.9%	no data
0.39%	State Street Global Advisors, Inc.	617,892	US$598.0k	0.24%	no data

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2026/03/02 11:20
End of Day Share Price	2026/02/27 00:00
Earnings	2025/09/30
Annual Earnings	2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

GoPro, Inc. is covered by 19 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Mitchel Kummetz	Baird
Joseph Wolf	Barclays
Ryan Goodman	BofA Global Research