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Cricut, Inc.NasdaqGS:CRCT Stock Report

Market Cap US$866.9m
Share Price
US$4.14
US$3.62
14.5% overvalued intrinsic discount
1Y-35.5%
7D-0.2%
1D
Portfolio Value
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View

Cricut, Inc.

NasdaqGS:CRCT Stock Report

Market Cap: US$866.9m

Cricut (CRCT) Stock Overview

Engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. More details

CRCT fundamental analysis
Snowflake Score
Valuation3/6
Future Growth0/6
Past Performance5/6
Financial Health6/6
Dividends3/6

Rewards

Trading at 54.4% below our estimate of its fair value

Earnings grew by 9% over the past year

Risk Analysis

Earnings have declined by 23.3% per year over past 5 years

Dividend of 22.95% is not well covered by free cash flows


CRCT Community Fair Values

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See what 11 others think this stock is worth. Follow their fair value or set your own to get alerts.

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Cricut, Inc. Competitors

Price History & Performance

Summary of share price highs, lows and changes for Cricut
Historical stock prices
Current Share PriceUS$4.14
52 Week HighUS$7.33
52 Week LowUS$3.74
Beta0.12
1 Month Change-6.76%
3 Month Change2.22%
1 Year Change-35.51%
3 Year Change-70.82%
5 Year Change-87.05%
Change since IPO-76.74%

Recent News & Updates

Seeking Alpha • May 15

Cricut's Plunge Offers A Way To Design Returns Into Your Portfolio

Summary Cricut is in turnaround mode, with a soft 'buy' rating justified by attractive valuation and a strong net cash position. Despite declining product revenue, CRCT's platform segment drives high-margin growth, with an 89% margin and rising paid subscribers offsetting active customer declines. Management is investing in both hardware innovation and software enhancements, including AI-driven tools and a new DTF service to deepen customer engagement. If revenue stabilizes further, CRCT could warrant a 'strong buy'; current risk is mitigated by robust balance sheet and improving profitability metrics. Read the full article on Seeking Alpha

Recent updates

Seeking Alpha • May 15

Cricut's Plunge Offers A Way To Design Returns Into Your Portfolio

Summary Cricut is in turnaround mode, with a soft 'buy' rating justified by attractive valuation and a strong net cash position. Despite declining product revenue, CRCT's platform segment drives high-margin growth, with an 89% margin and rising paid subscribers offsetting active customer declines. Management is investing in both hardware innovation and software enhancements, including AI-driven tools and a new DTF service to deepen customer engagement. If revenue stabilizes further, CRCT could warrant a 'strong buy'; current risk is mitigated by robust balance sheet and improving profitability metrics. Read the full article on Seeking Alpha
Analysis Article • Nov 13

We Think Cricut's (NASDAQ:CRCT) Solid Earnings Are Understated

The market seemed underwhelmed by the solid earnings posted by Cricut, Inc. ( NASDAQ:CRCT ) recently. Our analysis...
Analysis Article • Aug 02

Investors Don't See Light At End Of Cricut, Inc.'s (NASDAQ:CRCT) Tunnel And Push Stock Down 36%

Cricut, Inc. ( NASDAQ:CRCT ) shares have had a horrible month, losing 36% after a relatively good period beforehand...
Analysis Article • May 11

Cricut, Inc.'s (NASDAQ:CRCT) Shares Climb 25% But Its Business Is Yet to Catch Up

Cricut, Inc. ( NASDAQ:CRCT ) shares have had a really impressive month, gaining 25% after a shaky period beforehand...
Seeking Alpha • Mar 19

Cricut: Engagement Rates Remain Poor, But There Are Bright Spots

Summary I maintain a hold rating for Cricut Inc. due to unresolved concerns about declining user activity and weakening profitability despite some encouraging signs. Q4 2024 earnings showed revenue fell 9.5% y/y, with product revenue down ~15% and gross margin expanding by 290 bps, but EBIT margin contracted. Key engagement metrics worsened, with 90-day engaged users dropping 3.1% y/y and active users declining 0.7% y/y, impacting accessories & materials revenue. Positive signs include a 7% y/y increase in paid subscribers and new product launches, but overall engagement must improve for a bullish outlook. Read the full article on Seeking Alpha
Seeking Alpha • Feb 07

Cricut Is A 'Buy' After Emerging From The Hype Phase

Summary Cricut experienced a meteoric boom during the pandemic, but its "coming back to earth" has spooked investors. A close look at operational and financial metrics suggests significant potential value for investors, however. Specifically, its high-margin Platform business potentially promises a strong cash-flow generating capacity going forward. Read the full article on Seeking Alpha
Analysis Article • Feb 06

Returns On Capital At Cricut (NASDAQ:CRCT) Paint A Concerning Picture

If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Ideally, a...
Analysis Article • Dec 17

There's Reason For Concern Over Cricut, Inc.'s (NASDAQ:CRCT) Massive 26% Price Jump

Cricut, Inc. ( NASDAQ:CRCT ) shareholders are no doubt pleased to see that the share price has bounced 26% in the last...
Analysis Article • Nov 14

We Think Cricut's (NASDAQ:CRCT) Healthy Earnings Might Be Conservative

The market seemed underwhelmed by the solid earnings posted by Cricut, Inc. ( NASDAQ:CRCT ) recently. Along with the...
Seeking Alpha • Nov 08

Cricut Inc.: There Are Still Visible Operational Headwinds

Summary I maintain a sell rating for Cricut Inc. due to ongoing operational headwinds and a challenging consumer spending environment impacting near-term growth. 3Q24 earnings showed a 4% y/y revenue decline, gross margin compression, and a significant drop in EBITDA and net margins. Active users declined y/y for the first time, with management guiding further declines, indicating persistent demand challenges. Read the full article on Seeking Alpha
Analysis Article • Oct 08

Some Confidence Is Lacking In Cricut, Inc.'s (NASDAQ:CRCT) P/E

With a price-to-earnings (or "P/E") ratio of 20.5x Cricut, Inc. ( NASDAQ:CRCT ) may be sending bearish signals at the...
Seeking Alpha • Sep 11

Cricut: Near-Term Outlook Continues To See Pressure From Poor Macro Backdrop

Summary I maintain a sell rating for Cricut stock due to weak near-term demand and poor macroeconomic conditions impacting discretionary spending. Despite some growth initiatives, CRCT's overall trajectory remains negative, with declining user engagement and poor sequential growth in key metrics. Management's promotional strategies may temporarily boost sales but are unsustainable, in my opinion, leading to potential revenue and margin pressures. Read the full article on Seeking Alpha
Analysis Article • Aug 09

Is Cricut, Inc. (NASDAQ:CRCT) Trading At A 45% Discount?

Key Insights Cricut's estimated fair value is US$11.80 based on 2 Stage Free Cash Flow to Equity Cricut is estimated to...
Seeking Alpha • Aug 07

Cricut: I Still Have Doubts, But The Turnaround Is Beginning To Visualize

Summary Cricut stock has declined 67% since IPO due to revenue and margin decreases, but now trading at low P/FCF ratio. The company experienced growth during the pandemic due to the popularity of cutting machines for crafts, but it seems to have been a fad. The first two quarters are encouraging as growth in cutting machines has returned. This, considering that the next two quarters are its peak of seasonality. The subscription segment has stable revenue and high margins, while the company has strong cash generation and the potential for a turnaround. Read the full article on Seeking Alpha
Analysis Article • Jun 06

Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital

If you're looking for a multi-bagger, there's a few things to keep an eye out for. Typically, we'll want to notice a...
Seeking Alpha • Jun 04

Cricut: Don't See Any Catalyst For Demand To Recover

Summary Sell rating for Cricut due to weak demand and negative business outlook. Declining revenue and user metrics indicate a slowdown in demand for CRCT's main product and platform services. Puzzling capital return program suggests management has no better alternatives for deploying cash and reviving growth. Read the full article on Seeking Alpha
Seeking Alpha • Mar 22

Cricut: Expect Poor FY2024 Performance To Drag Down Valuation

Summary Cricut is recommended as a sell due to poor performance and the expected valuation rerating. Recent results show a decline in revenue and user engagement, indicating weak consumer spending. The lack of capital return to shareholders and focus on reinvestment further support the sell rating. Read the full article on Seeking Alpha
Analysis Article • Feb 14

Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital

What trends should we look for it we want to identify stocks that can multiply in value over the long term? Firstly...
Analysis Article • Dec 30

Cricut, Inc.'s (NASDAQ:CRCT) Shareholders Might Be Looking For Exit

When close to half the companies in the United States have price-to-earnings ratios (or "P/E's") below 16x, you may...
Analysis Article • Sep 16

Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital

What are the early trends we should look for to identify a stock that could multiply in value over the long term...

Shareholder Returns

CRCTUS Consumer DurablesUS Market
7D-0.2%0.08%-2.9%
1Y-35.5%9.0%23.5%

Return vs Industry: CRCT underperformed the US Consumer Durables industry which returned 9.6% over the past year.

Return vs Market: CRCT underperformed the US Market which returned 26.3% over the past year.

Price Volatility

Is CRCT's price volatile compared to industry and market?
CRCT volatility
CRCT Average Weekly Movement5.3%
Consumer Durables Industry Average Movement7.0%
Market Average Movement7.2%
10% most volatile stocks in US Market16.6%
10% least volatile stocks in US Market3.1%

Stable Share Price: CRCT has not had significant price volatility in the past 3 months compared to the US market.

Volatility Over Time: CRCT's weekly volatility (5%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
1969700Ashish Aroracricut.com

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations.

Cricut, Inc. Fundamentals Summary

How do Cricut's earnings and revenue compare to its market cap?
CRCT fundamental statistics
Market capUS$866.88m
Earnings (TTM)US$73.11m
Revenue (TTM)US$705.62m
11.9x
P/E Ratio
1.2x
P/S Ratio

Is CRCT overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
CRCT income statement (TTM)
RevenueUS$705.62m
Cost of RevenueUS$320.19m
Gross ProfitUS$385.42m
Other ExpensesUS$312.31m
EarningsUS$73.11m

Last Reported Earnings

Mar 31, 2026

Next Earnings Date

n/a

Earnings per share (EPS)0.35
Gross Margin54.62%
Net Profit Margin10.36%
Debt/Equity Ratio0%

How did CRCT perform over the long term?

See historical performance and comparison

Dividends

22.9%
Current Dividend Yield
59%
Payout Ratio

Does CRCT pay a reliable dividends?

See CRCT dividend history and benchmarks
When do you need to buy CRCT by to receive an upcoming dividend?
Cricut dividend dates
Ex Dividend DateJul 07 2026
Dividend Pay DateJul 21 2026
Days until Ex dividend31 days
Days until Dividend pay date45 days

Does CRCT pay a reliable dividends?

See CRCT dividend history and benchmarks

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/05 11:50
End of Day Share Price 2026/06/05 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Cricut, Inc. is covered by 4 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Adrienne Yih-TennantBarclays
Asiya MerchantCitigroup Inc
Eric SheridanGoldman Sachs