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Will the Ford Explorer Seatbelt Lawsuit Reshape Ford Motor's (F) Safety Reputation and Risk Profile?
Reviewed by Sasha Jovanovic
- In November 2025, a class action lawsuit was filed against Ford Motor Company in the Eastern District of Michigan, alleging safety defects in the second row inflatable seatbelts of 2011-2019 Ford Explorer vehicles. The lawsuit claims Ford failed to address reported seatbelt failures, which may impact perceptions of vehicle safety and company liability.
- We'll now examine how potential legal and reputational risks from this lawsuit may influence Ford's investment outlook and risk profile.
Find companies with promising cash flow potential yet trading below their fair value.
Ford Motor Investment Narrative Recap
To be a Ford shareholder, you generally need to believe in the company’s ability to successfully navigate industry change and drive recurring, higher-margin revenues from its Ford Pro commercial platform and digital services. The recent class action lawsuit over seatbelt safety defects, while drawing new attention to legacy product risks, does not materially alter the most important near-term catalyst, growth in commercial service revenues, nor does it surpass persistent warranty and recall costs as Ford's main operational risk at present.
Among Ford’s recent developments, the October announcement to boost F-Series production by more than 50,000 units in 2026 stands out. This aligns directly with the company’s most important catalyst, reinforcing F-Series trucks as a key profit center while tapping into continued demand for commercial vehicles, despite legal distractions or operational pressures from past product issues.
By contrast, the potential for recurring high warranty and recall costs, particularly when linked to legacy safety issues, remains a key risk that investors should be aware of...
Read the full narrative on Ford Motor (it's free!)
Ford Motor's outlook anticipates $183.9 billion in revenue and $6.6 billion in earnings by 2028. This reflects a yearly revenue decline of 0.2% and a $3.4 billion increase in earnings from the current $3.2 billion.
Uncover how Ford Motor's forecasts yield a $12.52 fair value, a 6% downside to its current price.
Exploring Other Perspectives
Simply Wall St Community members offered 12 fair value estimates for Ford, spanning US$8 to US$14.34 per share. While these opinions vary, the persistent risk of high recall and warranty costs underscores why your outlook on long-term profitability may diverge from the consensus.
Explore 12 other fair value estimates on Ford Motor - why the stock might be worth 40% less than the current price!
Build Your Own Ford Motor Narrative
Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.
- A great starting point for your Ford Motor research is our analysis highlighting 4 key rewards and 2 important warning signs that could impact your investment decision.
- Our free Ford Motor research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Ford Motor's overall financial health at a glance.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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About NYSE:F
Ford Motor
Develops, delivers, and services Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles worldwide.
Solid track record established dividend payer.
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