Upsales Technology AB (publ)

OM:UPSALE Stock Report

Market Cap: SEK 496.7m

Upsales Technology Management

Management criteria checks 2/4

Upsales Technology's CEO is Daniel Wikberg, appointed in Jan 2003, has a tenure of 22.75 years. directly owns 43.77% of the company’s shares, worth SEK217.43M. The average tenure of the management team and the board of directors is 2.8 years and 6.8 years respectively.

Key information

Daniel Wikberg

Chief executive officer

n/a

Total compensation

CEO salary percentagen/a
CEO tenure22.8yrs
CEO ownership43.8%
Management average tenure2.8yrs
Board average tenure6.8yrs

Recent management updates

Recent updates

Pinning Down Upsales Technology AB (publ)'s (STO:UPSALE) P/E Is Difficult Right Now

Jul 24
Pinning Down Upsales Technology AB (publ)'s (STO:UPSALE) P/E Is Difficult Right Now

Upsales Technology (STO:UPSALE) Is Due To Pay A Dividend Of SEK1.50

May 09
Upsales Technology (STO:UPSALE) Is Due To Pay A Dividend Of SEK1.50
User avatar

AI Projects Launching By 2025 Will Boost Sales Efficiency And Attract GDPR-Focused Clients

Upsales' investment in AI projects, strategic marketing, and expanding sales force aims to improve sales efficiency, market penetration, and revenue growth.

Subdued Growth No Barrier To Upsales Technology AB (publ)'s (STO:UPSALE) Price

Jan 03
Subdued Growth No Barrier To Upsales Technology AB (publ)'s (STO:UPSALE) Price

Some Confidence Is Lacking In Upsales Technology AB (publ)'s (STO:UPSALE) P/E

Aug 21
Some Confidence Is Lacking In Upsales Technology AB (publ)'s (STO:UPSALE) P/E

Calculating The Fair Value Of Upsales Technology AB (publ) (STO:UPSALE)

Jul 23
Calculating The Fair Value Of Upsales Technology AB (publ) (STO:UPSALE)

Is Now The Time To Look At Buying Upsales Technology AB (publ) (STO:UPSALE)?

Apr 10
Is Now The Time To Look At Buying Upsales Technology AB (publ) (STO:UPSALE)?

Is Now An Opportune Moment To Examine Upsales Technology AB (publ) (STO:UPSALE)?

Dec 10
Is Now An Opportune Moment To Examine Upsales Technology AB (publ) (STO:UPSALE)?

With EPS Growth And More, Upsales Technology (STO:UPSALE) Makes An Interesting Case

Jul 27
With EPS Growth And More, Upsales Technology (STO:UPSALE) Makes An Interesting Case

Is Upsales Technology AB (publ) (STO:UPSALE) Potentially Undervalued?

Feb 09
Is Upsales Technology AB (publ) (STO:UPSALE) Potentially Undervalued?

Here's Why We Think Upsales Technology (STO:UPSALE) Is Well Worth Watching

Dec 07
Here's Why We Think Upsales Technology (STO:UPSALE) Is Well Worth Watching

Should You Think About Buying Upsales Technology AB (publ) (STO:UPSALE) Now?

Oct 19
Should You Think About Buying Upsales Technology AB (publ) (STO:UPSALE) Now?

Upsales Technology AB (publ) (STO:UPSALE) Shares Slammed 26% But Getting In Cheap Might Be Difficult Regardless

Sep 12
Upsales Technology AB (publ) (STO:UPSALE) Shares Slammed 26% But Getting In Cheap Might Be Difficult Regardless

A Look At The Intrinsic Value Of Upsales Technology AB (publ) (STO:UPSALE)

Jul 28
A Look At The Intrinsic Value Of Upsales Technology AB (publ) (STO:UPSALE)

When Should You Buy Upsales Technology AB (publ) (STO:UPSALE)?

Jul 02
When Should You Buy Upsales Technology AB (publ) (STO:UPSALE)?

CEO

Daniel Wikberg (45 yo)

22.8yrs
Tenure

Mr. Daniel Wikberg is the Founder and serves as Chief Executive Officer of Upsales Technology AB (publ) since 2003 and served as its President since 2003 and also serves as its Director since 2016.

Leadership Team

NamePositionTenureCompensationOwnership
Daniel Wikberg
Founder22.8yrsno data43.77%
SEK 217.4m
Elin Lundström
CFO & Deputy CEO8.8yrsno datano data
Dennis Schettini
Chief Operating Officer1.8yrsno datano data
Fredrik Seidl
Chief Technology Officer3.8yrsno datano data
Adam Normelli
Head of Marketingno datano datano data
Fredrik Gunnarson
Sales Managerno datano datano data
Josefine Falt
Head of Peopleless than a yearno datano data
Niclas Malmhagen
Head of Project Management2.8yrsno datano data
Henrik Lillhage
Head of Professional Servicesless than a yearno datano data
Ida Spanberg
Financial Controller2.8yrsno datano data
2.8yrs
Average Tenure
33yo
Average Age

Experienced Management: UPSALE's management team is considered experienced (2.8 years average tenure).

Board Members

NamePositionTenureCompensationOwnership
Daniel Wikberg
Founder9.8yrsno data43.77%
SEK 217.4m
Sebastian Torneman
Independent Director6.8yrsno datano data
Baltsar Sahlin
Independent Chairman of the Board8.8yrsno datano data
David Dernulf
Directorless than a yearno datano data
Henry Rawet
Independent Director1.8yrsno datano data
6.8yrs
Average Tenure
45yo
Average Age

Experienced Board: UPSALE's board of directors are considered experienced (6.8 years average tenure).

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/10/16 05:39
End of Day Share Price 2025/10/16 00:00
Earnings2025/06/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Upsales Technology AB (publ) is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Rikard EngbergDNB Carnegie Commissioned Research