Upsales Technology AB (publ)

OM:UPSALE Stock Report

Market Cap: SEK 490.0m

Upsales Technology Management

Management criteria checks 2/4

Upsales Technology's CEO is Daniel Wikberg, appointed in Jan 2003, has a tenure of 23.33 years. total yearly compensation is SEK1.73M, comprised of 69.4% salary and 30.6% bonuses, including company stock and options. directly owns 43.77% of the company’s shares, worth SEK214.48M. The average tenure of the management team and the board of directors is 1.8 years and 7.3 years respectively.

Key information

Daniel Wikberg

Chief executive officer

SEK 1.7m

Total compensation

CEO salary percentage69.44%
CEO tenure23.3yrs
CEO ownership43.8%
Management average tenure1.8yrs
Board average tenure7.3yrs

Recent management updates

Recent updates

Analysis Article • Feb 05

What You Can Learn From Upsales Technology AB (publ)'s (STO:UPSALE) P/E

It's not a stretch to say that Upsales Technology AB (publ)'s ( STO:UPSALE ) price-to-earnings (or "P/E") ratio of...
Analysis Article • Jul 24

Pinning Down Upsales Technology AB (publ)'s (STO:UPSALE) P/E Is Difficult Right Now

Upsales Technology AB (publ)'s ( STO:UPSALE ) price-to-earnings (or "P/E") ratio of 39.7x might make it look like a...
Analysis Article • May 09

Upsales Technology (STO:UPSALE) Is Due To Pay A Dividend Of SEK1.50

Upsales Technology AB (publ)'s ( STO:UPSALE ) investors are due to receive a payment of SEK1.50 per share on 15th of...
User avatar
New Narrative • Feb 09

AI Projects Launching By 2025 Will Boost Sales Efficiency And Attract GDPR-Focused Clients

Upsales' investment in AI projects, strategic marketing, and expanding sales force aims to improve sales efficiency, market penetration, and revenue growth.
Analysis Article • Jan 03

Subdued Growth No Barrier To Upsales Technology AB (publ)'s (STO:UPSALE) Price

It's not a stretch to say that Upsales Technology AB (publ)'s ( STO:UPSALE ) price-to-earnings (or "P/E") ratio of...
Analysis Article • Aug 21

Some Confidence Is Lacking In Upsales Technology AB (publ)'s (STO:UPSALE) P/E

Upsales Technology AB (publ)'s ( STO:UPSALE ) price-to-earnings (or "P/E") ratio of 28x might make it look like a sell...
Analysis Article • Jul 23

Calculating The Fair Value Of Upsales Technology AB (publ) (STO:UPSALE)

Key Insights The projected fair value for Upsales Technology is kr40.36 based on 2 Stage Free Cash Flow to Equity...
Analysis Article • Apr 10

Is Now The Time To Look At Buying Upsales Technology AB (publ) (STO:UPSALE)?

Upsales Technology AB (publ) ( STO:UPSALE ), might not be a large cap stock, but it saw significant share price...
Analysis Article • Dec 10

Is Now An Opportune Moment To Examine Upsales Technology AB (publ) (STO:UPSALE)?

Upsales Technology AB (publ) ( STO:UPSALE ), is not the largest company out there, but it saw a significant share price...
Analysis Article • Jul 27

With EPS Growth And More, Upsales Technology (STO:UPSALE) Makes An Interesting Case

It's common for many investors, especially those who are inexperienced, to buy shares in companies with a good story...
Analysis Article • Feb 09

Is Upsales Technology AB (publ) (STO:UPSALE) Potentially Undervalued?

While Upsales Technology AB (publ) ( STO:UPSALE ) might not be the most widely known stock at the moment, it received a...
Analysis Article • Dec 07

Here's Why We Think Upsales Technology (STO:UPSALE) Is Well Worth Watching

It's common for many investors, especially those who are inexperienced, to buy shares in companies with a good story...

CEO Compensation Analysis

How has Daniel Wikberg's remuneration changed compared to Upsales Technology's earnings?
DateTotal CompensationSalaryCompany Earnings
Mar 31 2026n/an/a

SEK 22m

Dec 31 2025n/an/a

SEK 22m

Sep 30 2025n/an/a

SEK 19m

Jun 30 2025n/an/a

SEK 18m

Mar 31 2025n/an/a

SEK 16m

Dec 31 2024SEK 2mSEK 1m

SEK 18m

Sep 30 2024n/an/a

SEK 22m

Jun 30 2024n/an/a

SEK 23m

Mar 31 2024n/an/a

SEK 27m

Dec 31 2023SEK 1mSEK 1m

SEK 28m

Compensation vs Market: Daniel's total compensation ($USD187.69K) is below average for companies of similar size in the Swedish market ($USD322.67K).

Compensation vs Earnings: Daniel's compensation has increased by more than 20% in the past year.

CEO

Daniel Wikberg (45 yo)

23.3yrs
Tenure
SEK 1,728,000
Compensation

Mr. Daniel Wikberg is the Founder and serves as Chief Executive Officer of Upsales Technology AB (publ) since 2003 and served as its President since 2003 and also serves as its Director since 2016.

Leadership Team

NamePositionTenureCompensationOwnership
Daniel Wikberg
Founder23.3yrsSEK 1.73m43.77%
SEK 214.5m
Kristina Fridheimer
Chief Financial Officerless than a yearno datano data
Dennis Schettini
Chief Operating Officer2.3yrsno datano data
Aleksandar Bjorkman
Head of New Sales1.3yrsno datano data
Niclas Malmhagen
Head of Project Management3.3yrsno datano data
Hanna Millegård
Financial Controllerless than a yearno datano data
1.8yrs
Average Tenure

Experienced Management: UPSALE's management team is not considered experienced ( 1.8 years average tenure), which suggests a new team.

Board Members

NamePositionTenureCompensationOwnership
Daniel Wikberg
Founder10.3yrsSEK 1.73m43.77%
SEK 214.5m
Sebastian Torneman
Independent Director7.3yrsSEK 60.00kno data
Baltsar Sahlin
Independent Chairman of the Board9.3yrsSEK 120.00kno data
David Dernulf
Director1.3yrsno datano data
Henry Rawet
Independent Director2.3yrsSEK 41.00kno data
7.3yrs
Average Tenure
45yo
Average Age

Experienced Board: UPSALE's board of directors are considered experienced (7.3 years average tenure).

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/08 19:23
End of Day Share Price 2026/05/08 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Upsales Technology AB (publ) is covered by 1 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Rikard EngbergDNB Carnegie Commissioned Research