Upsales Technology AB (publ)

OM:UPSALE Stock Report

Market Cap: SEK 387.3m

Upsales Technology Management

Management criteria checks 3/4

Upsales Technology's CEO is Daniel Wikberg, appointed in Jan 2003, has a tenure of 23.08 years. total yearly compensation is SEK1.73M, comprised of 69.4% salary and 30.6% bonuses, including company stock and options. directly owns 43.77% of the company’s shares, worth SEK169.52M. The average tenure of the management team and the board of directors is 2.6 years and 7.1 years respectively.

Key information

Daniel Wikberg

Chief executive officer

SEK 1.7m

Total compensation

CEO salary percentage69.44%
CEO tenure23.1yrs
CEO ownership43.8%
Management average tenure2.6yrs
Board average tenure7.1yrs

Recent management updates

Recent updates

What You Can Learn From Upsales Technology AB (publ)'s (STO:UPSALE) P/E

Feb 05
What You Can Learn From Upsales Technology AB (publ)'s (STO:UPSALE) P/E

Pinning Down Upsales Technology AB (publ)'s (STO:UPSALE) P/E Is Difficult Right Now

Jul 24
Pinning Down Upsales Technology AB (publ)'s (STO:UPSALE) P/E Is Difficult Right Now

Upsales Technology (STO:UPSALE) Is Due To Pay A Dividend Of SEK1.50

May 09
Upsales Technology (STO:UPSALE) Is Due To Pay A Dividend Of SEK1.50
User avatar

AI Projects Launching By 2025 Will Boost Sales Efficiency And Attract GDPR-Focused Clients

Upsales' investment in AI projects, strategic marketing, and expanding sales force aims to improve sales efficiency, market penetration, and revenue growth.

Subdued Growth No Barrier To Upsales Technology AB (publ)'s (STO:UPSALE) Price

Jan 03
Subdued Growth No Barrier To Upsales Technology AB (publ)'s (STO:UPSALE) Price

Some Confidence Is Lacking In Upsales Technology AB (publ)'s (STO:UPSALE) P/E

Aug 21
Some Confidence Is Lacking In Upsales Technology AB (publ)'s (STO:UPSALE) P/E

Calculating The Fair Value Of Upsales Technology AB (publ) (STO:UPSALE)

Jul 23
Calculating The Fair Value Of Upsales Technology AB (publ) (STO:UPSALE)

Is Now The Time To Look At Buying Upsales Technology AB (publ) (STO:UPSALE)?

Apr 10
Is Now The Time To Look At Buying Upsales Technology AB (publ) (STO:UPSALE)?

Is Now An Opportune Moment To Examine Upsales Technology AB (publ) (STO:UPSALE)?

Dec 10
Is Now An Opportune Moment To Examine Upsales Technology AB (publ) (STO:UPSALE)?

With EPS Growth And More, Upsales Technology (STO:UPSALE) Makes An Interesting Case

Jul 27
With EPS Growth And More, Upsales Technology (STO:UPSALE) Makes An Interesting Case

Is Upsales Technology AB (publ) (STO:UPSALE) Potentially Undervalued?

Feb 09
Is Upsales Technology AB (publ) (STO:UPSALE) Potentially Undervalued?

Here's Why We Think Upsales Technology (STO:UPSALE) Is Well Worth Watching

Dec 07
Here's Why We Think Upsales Technology (STO:UPSALE) Is Well Worth Watching

Should You Think About Buying Upsales Technology AB (publ) (STO:UPSALE) Now?

Oct 19
Should You Think About Buying Upsales Technology AB (publ) (STO:UPSALE) Now?

Upsales Technology AB (publ) (STO:UPSALE) Shares Slammed 26% But Getting In Cheap Might Be Difficult Regardless

Sep 12
Upsales Technology AB (publ) (STO:UPSALE) Shares Slammed 26% But Getting In Cheap Might Be Difficult Regardless

CEO Compensation Analysis

How has Daniel Wikberg's remuneration changed compared to Upsales Technology's earnings?
DateTotal CompensationSalaryCompany Earnings
Dec 31 2025n/an/a

SEK 22m

Sep 30 2025n/an/a

SEK 19m

Jun 30 2025n/an/a

SEK 18m

Mar 31 2025n/an/a

SEK 16m

Dec 31 2024SEK 2mSEK 1m

SEK 18m

Sep 30 2024n/an/a

SEK 22m

Jun 30 2024n/an/a

SEK 23m

Mar 31 2024n/an/a

SEK 27m

Dec 31 2023SEK 1mSEK 1m

SEK 28m

Compensation vs Market: Daniel's total compensation ($USD191.55K) is below average for companies of similar size in the Swedish market ($USD300.47K).

Compensation vs Earnings: Daniel's compensation has increased by more than 20% in the past year.

CEO

Daniel Wikberg (45 yo)

23.1yrs
Tenure
SEK 1,728,000
Compensation

Mr. Daniel Wikberg is the Founder and serves as Chief Executive Officer of Upsales Technology AB (publ) since 2003 and served as its President since 2003 and also serves as its Director since 2016.

Leadership Team

NamePositionTenureCompensationOwnership
Daniel Wikberg
Founder23.1yrsSEK 1.73m43.77%
SEK 169.5m
Dennis Schettini
Chief Operating Officer2.1yrsno datano data
Fredrik Seidl
Chief Technology Officer4.1yrsno datano data
Adam Normelli
Head of Marketingno datano datano data
Aleksandar Bjorkman
Head of New Sales1.1yrsno datano data
Niclas Malmhagen
Head of Project Management3.1yrsno datano data
Henrik Lillhage
Head of Professional Servicesless than a yearno datano data
Eli Lundberg
Chief of Staffless than a yearno datano data
Ida Spanberg
Financial Controller3.1yrsno datano data
2.6yrs
Average Tenure
33.5yo
Average Age

Experienced Management: UPSALE's management team is considered experienced (2.6 years average tenure).

Board Members

NamePositionTenureCompensationOwnership
Daniel Wikberg
Founder10.1yrsSEK 1.73m43.77%
SEK 169.5m
Sebastian Torneman
Independent Director7.1yrsSEK 60.00kno data
Baltsar Sahlin
Independent Chairman of the Board9.1yrsSEK 120.00kno data
David Dernulf
Director1.1yrsno datano data
Henry Rawet
Independent Director2.1yrsSEK 41.00kno data
7.1yrs
Average Tenure
45yo
Average Age

Experienced Board: UPSALE's board of directors are considered experienced (7.1 years average tenure).

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/02/27 12:55
End of Day Share Price 2026/02/27 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Upsales Technology AB (publ) is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Rikard EngbergDNB Carnegie Commissioned Research