Upsales Technology AB (publ)

OM:UPSALE Stock Report

Market Cap: SEK 483.3m

Upsales Technology Valuation

Is UPSALE undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of UPSALE when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

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Below Future Cash Flow Value: UPSALE (SEK28.7) is trading below our estimate of future cash flow value (SEK79.04)

Significantly Below Future Cash Flow Value: UPSALE is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for UPSALE?

Key metric: As UPSALE is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for UPSALE. This is calculated by dividing UPSALE's market cap by their current earnings.
What is UPSALE's PE Ratio?
PE Ratio25x
EarningsSEK 19.33m
Market CapSEK 483.26m

Price to Earnings Ratio vs Peers

How does UPSALE's PE Ratio compare to its peers?

The above table shows the PE ratio for UPSALE vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average12.7x
SLEEP Sleep Cycle
8x5.11%SEK 476.5m
OPTER Opter
29.3xn/aSEK 502.8m
AVEN Avensia
12.8xn/aSEK 304.4m
DONE Done.ai Group
0.5xn/aSEK 862.6m
UPSALE Upsales Technology
25x27.01%SEK 483.3m

Price-To-Earnings vs Peers: UPSALE is expensive based on its Price-To-Earnings Ratio (25x) compared to the peer average (12.7x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does UPSALE's PE Ratio compare vs other companies in the SE Software Industry?

4 CompaniesPrice / EarningsEstimated GrowthMarket Cap
DONE Done.ai Group
0.5xn/aUS$96.40m
SPEONE SpectrumOne
1.7xn/aUS$6.57m
TIRO Transiro Holding
4xn/aUS$2.98m
HOLDFL Holdflight
1.6xn/aUS$1.50m
No more companies available in this PE range
UPSALE 25.0xIndustry Avg. 25.1xNo. of Companies6PE020406080100+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: UPSALE is good value based on its Price-To-Earnings Ratio (25x) compared to the Swedish Software industry average (25.1x).

Price to Earnings Ratio vs Fair Ratio

What is UPSALE's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

UPSALE PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio25x
Fair PE Ratio22.8x

Price-To-Earnings vs Fair Ratio: UPSALE is expensive based on its Price-To-Earnings Ratio (25x) compared to the estimated Fair Price-To-Earnings Ratio (22.8x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

SEK 43.5
Fair Value
34.0% undervalued intrinsic discount
1
Number of Analysts

Analyst Forecast: Insufficient data to show price forecast.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/01/24 07:15
End of Day Share Price 2026/01/23 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Upsales Technology AB (publ) is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Rikard EngbergDNB Carnegie Commissioned Research