Upsales Technology AB (publ)

OM:UPSALE Stock Report

Market Cap: SEK 513.6m

Upsales Technology Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

OM:UPSALE Recent Insider Transactions by Companies or Individuals
DateValueNameEntityRoleSharesMax Price
22 Nov 24BuySEK 1,488,357Daniel WikbergIndividual50,000SEK 30.50
06 Nov 24BuySEK 2,343,057Daniel WikbergIndividual75,098SEK 31.20
23 Oct 24BuySEK 3,287,500Daniel WikbergIndividual100,000SEK 33.40

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of UPSALE?
Owner TypeNumber of SharesOwnership Percentage
Private Companies281,0001.67%
General Public2,151,98812.8%
Institutions7,034,89441.8%
Individual Insiders7,370,49343.8%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 16 shareholders own 87.22% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
43.8%
Daniel Wikberg
7,370,493SEK 224.8m0%no data
8.57%
Fibonacci Growth Capital Ab
1,443,356SEK 44.0m0%58.98%
7.15%
Danske Bank A/S
1,203,385SEK 36.7m0%0.03%
5.94%
Herald Investment Management Ltd.
1,000,000SEK 30.5m0%0.19%
5.07%
Nordea Investment Management, AB
853,182SEK 26.0m0%no data
4.8%
Teknik Innovation Norden Fonder AB
807,852SEK 24.6m0%1.79%
3.98%
SEB Investment Management AB
669,849SEK 20.4m0%no data
1.78%
Nordnet AB (publ)
299,969SEK 9.1m0%0.09%
1.72%
Schroder Investment Management Limited
290,000SEK 8.8m0%no data
1.67%
Anders Julin AB
281,000SEK 8.6m0%no data
0.85%
Danske Capital Denmark
143,250SEK 4.4m0%no data
0.7%
DNB Asset Management AS
117,616SEK 3.6m0%no data
0.66%
ODIN Forvaltning AS
111,922SEK 3.4m0%no data
0.46%
Goldman Sachs Asset Management, L.P.
77,379SEK 2.4m0%no data
0.087%
Danske Invest Management A/S
14,686SEK 447.9k0%0.01%
0.015%
FCG Fonder AB
2,448SEK 74.7k0%no data

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/10/06 09:26
End of Day Share Price 2025/10/06 00:00
Earnings2025/06/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Upsales Technology AB (publ) is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Rikard EngbergDNB Carnegie Commissioned Research