Betsson Management
Management criteria checks 3/4
Betsson's CEO is Pontus Lindwall, appointed in Jul 2015, has a tenure of 10.92 years. total yearly compensation is €2.57M, comprised of 25.9% salary and 74.1% bonuses, including company stock and options. directly owns 1.54% of the company’s shares, worth SEK187.35M. The average tenure of the management team and the board of directors is 5.4 years and 4.7 years respectively.
Key information
Pontus Lindwall
Chief executive officer
€2.6m
Total compensation
| CEO salary percentage | 25.89% |
| CEO tenure | 10.9yrs |
| CEO ownership | 1.5% |
| Management average tenure | 5.4yrs |
| Board average tenure | 4.7yrs |
Recent management updates
Recent updates
New Narrative • Jun 04
The Market Is Paying You a 9.3% Dividend and an 18.9% FCF Yield to Wait for a Recovery That's Already Starting
Betsson AB (founded 1963, listed Nasdaq Stockholm Large Cap) is one of Europe's largest online gaming operators. It runs a dual model: B2C gaming under proprietary brands (Betsson, Betsafe, Inkabet, NordicBet) across 25 licensed jurisdictions — Casino (71% of revenue) + Sportsbook (28%) — and B2B platform licensing (Techsson PAM) to third-party operators.
Narrative Update • Jun 02
BETS B: Stable Fair Value Will Rely On Margins For Future Upside
Analysts kept Betsson's SEK 103.33 price target unchanged, making only small tweaks to the discount rate, revenue growth, profit margin and future P/E inputs, which reflects relatively stable expectations in their valuation work. What's in the News Betsson issued earnings guidance for the first quarter of 2026, giving investors an early view of expected revenue and profit levels.Narrative Update • May 05
BETS B: Cautious Reset Will Still Rely On Margins For Upside
Analysts have trimmed their price target on Betsson from SEK 110 to about SEK 103, citing updated assumptions around discount rates, revenue growth, profit margins and future P/E. These changes are broadly reflected in more cautious recent research such as the Pareto downgrade.Narrative Update • Apr 20
BETS B: Cautious Stance Will Still Rely On Margins And Payout Discipline
Analysts have kept their SEK 110.0 price target on Betsson broadly unchanged. A slightly higher discount rate and future P/E assumption, together with a recent downgrade from Pareto that has made the Street stance more cautious, explain the more restrained tone in the latest update.Narrative Update • Apr 06
BETS B: Trimmed Stance Will Still Rely On Margins And Payout Discipline
Analysts have cut their price target on Betsson to SEK 110.0 from SEK 152.5 as they factor in updated assumptions for revenue growth, profit margins, discount rate and a higher future P/E, along with a more cautious stance reflected in recent downgrades. Analyst Commentary Recent research points to a more cautious stance on Betsson, with the lower target price reflecting updated assumptions on growth, margins and required returns.
Narrative Update • Mar 23
BETS B: Recalibrated Assumptions And Buybacks Will Support Returns At Undervalued Levels
Analysts have revised their view on Betsson, cutting the price target from SEK 190 to SEK 120 as they factor in updated assumptions on discount rate, revenue growth, profit margins and future P/E, consistent with more cautious recent research such as the Pareto downgrade. Analyst Commentary Despite the lower SEK 120 price target, some Bullish analysts still see reasons to stay constructive on Betsson and highlight several factors that they view as supportive for the equity story and valuation.
Narrative Update • Mar 08
BETS B: Dividends And Buybacks Will Counter Cautious Outlook And Tighter Return Demands
Analysts have trimmed their Betsson price target to SEK X from SEK Y, citing slightly higher required returns, a modestly adjusted revenue growth outlook, a stable fair value assumption of SEK 100, and a broadly unchanged forward P/E profile. Analyst Commentary Bearish analysts are leaning more cautious on Betsson, framing recent price target trims and rating changes as a signal that they see a less favourable risk and reward profile at current levels.Narrative Update • Feb 22
BETS B: Future Buybacks And Dividend Will Offset Softer Outlook
Analysts have reduced their price target on Betsson from SEK 120.0 to SEK 100.0. They now apply a higher discount rate, assume lower revenue growth and margins, and use a higher future P/E in response to more cautious research commentary, including a recent downgrade from Pareto. Analyst Commentary Bearish analysts are signaling a more cautious stance on Betsson, with the reduced price target to SEK 100.0 reflecting a tighter view on what they are willing to pay for the shares.Narrative Update • Feb 07
BETS B: Trimmed Stance Will Still Rely On Margin Discipline
Analysts have trimmed their fair value estimate for Betsson from SEK192.50 to SEK152.50. This reflects a more cautious stance that lines up with recent Street downgrades and slightly softer assumptions on growth, margins and future P/E.Narrative Update • Jan 24
BETS B: Future Buybacks Will Support Shares Despite Softer Earnings Guidance
Analysts have trimmed their fair value estimate for Betsson from SEK 150.00 to SEK 120.00. This reflects updated assumptions for slightly higher discount rates, more moderate revenue growth, softer profit margins, and a lower future P/E multiple.Analysis Article • Jan 17
Lacklustre Performance Is Driving Betsson AB (publ)'s (STO:BETS B) 27% Price Drop
Betsson AB (publ) ( STO:BETS B ) shareholders that were waiting for something to happen have been dealt a blow with a...Narrative Update • Jan 10
BETS B: Share Repurchases Will Support Future Returns At Current Undervalued Levels
Analysts have maintained their price target on Betsson at €190. This reflects only slight adjustments to assumptions for discount rate, revenue growth, profit margin and future P/E, which they view as offsetting each other overall.Narrative Update • Dec 26
BETS B: Share Buybacks Will Drive Stronger Future Returns For Shareholders
Analysts have modestly raised their price target on Betsson to SEK 190.00, reflecting slightly stronger expectations for long term revenue growth and profitability despite a marginally higher discount rate. What's in the News Betsson AB has launched a share repurchase program, with authorization to buy back series B shares so that treasury holdings do not exceed 10% of total shares outstanding, as approved at the May 8, 2025 AGM (company announcement).Narrative Update • Dec 12
BETS B Will Reward Shareholders Through New €40 Million Buyback Program
Analysts have trimmed their price target on Betsson by SEK 10 to SEK 190. This reflects slightly lower expectations for revenue growth and profit margins, while the discount rate and future valuation multiples remain broadly unchanged.Analysis Article • Sep 13
Betsson (STO:BETS B) Is Very Good At Capital Allocation
Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...Narrative Update • Aug 20
Growth In Latin America And Europe Will Ignite Digital Entertainment
The sharp increase in Betsson’s future P/E multiple, alongside a modest uptick in revenue growth forecasts, has driven the consensus analyst price target up from SEK178.33 to SEK192.50. Valuation Changes Summary of Valuation Changes for Betsson The Consensus Analyst Price Target has risen from SEK178.33 to SEK192.50.Analysis Article • Jul 22
Betsson AB (publ) Just Missed EPS By 11%: Here's What Analysts Think Will Happen Next
It's been a sad week for Betsson AB (publ) ( STO:BETS B ), who've watched their investment drop 16% to kr164 in the...Analysis Article • Jul 09
Is Betsson (STO:BETS B) A Risky Investment?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • May 19
Investors Don't See Light At End Of Betsson AB (publ)'s (STO:BETS B) Tunnel
Betsson AB (publ)'s ( STO:BETS B ) price-to-earnings (or "P/E") ratio of 12.5x might make it look like a buy right now...Analysis Article • May 02
Here's Why Shareholders May Want To Be Cautious With Increasing Betsson AB (publ)'s (STO:BETS B) CEO Pay Packet
Key Insights Betsson's Annual General Meeting to take place on 8th of May CEO Pontus Lindwall's total compensation...
New Narrative • Feb 09
Latin American Expansion And Bet Builder Enhancements Will Strengthen Future Market Presence
Strategic investments in Latin America and CEECA regions, coupled with geographic expansion, are driving strong revenue growth and future potential.Analysis Article • Feb 09
Betsson AB (publ) (STO:BETS B) Full-Year Results: Here's What Analysts Are Forecasting For This Year
Investors in Betsson AB (publ) ( STO:BETS B ) had a good week, as its shares rose 6.4% to close at kr161 following the...Analysis Article • Jan 25
Betsson (STO:BETS B) Seems To Use Debt Quite Sensibly
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it might be obvious that you need to...New Narrative • Jan 23
Leading the Game with Growth, Innovation, and Exceptional Returns
Betsson AB is a standout performer in the online gaming and betting industry, renowned for its financial strength, resilience, and strategic adaptability. Combining steady growth with shareholder-focuAnalysis Article • Jul 23
Betsson AB (publ) Just Missed EPS By 14%: Here's What Analysts Think Will Happen Next
Last week, you might have seen that Betsson AB (publ) ( STO:BETS B ) released its second-quarter result to the market...Analysis Article • May 22
Betsson (STO:BETS B) Looks To Prolong Its Impressive Returns
What are the early trends we should look for to identify a stock that could multiply in value over the long term? In a...Analysis Article • May 01
Increases to Betsson AB (publ)'s (STO:BETS B) CEO Compensation Might Cool off for now
Key Insights Betsson will host its Annual General Meeting on 7th of May Total pay for CEO Pontus Lindwall includes...Analysis Article • Mar 12
We Ran A Stock Scan For Earnings Growth And Betsson (STO:BETS B) Passed With Ease
The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...Analysis Article • Feb 04
Betsson (STO:BETS B) Has A Rock Solid Balance Sheet
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' When we think about how risky a company...Analysis Article • Dec 21
Why Investors Shouldn't Be Surprised By Betsson AB (publ)'s (STO:BETS B) Low P/E
Betsson AB (publ)'s ( STO:BETS B ) price-to-earnings (or "P/E") ratio of 8.3x might make it look like a strong buy...Analysis Article • Nov 09
Here's Why Betsson (STO:BETS B) Has Caught The Eye Of Investors
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | €154m |
| Dec 31 2025 | €3m | €666k | €177m |
| Sep 30 2025 | n/a | n/a | €196m |
| Jun 30 2025 | n/a | n/a | €192m |
| Mar 31 2025 | n/a | n/a | €188m |
| Dec 31 2024 | €3m | €637k | €181m |
| Sep 30 2024 | n/a | n/a | €172m |
| Jun 30 2024 | n/a | n/a | €176m |
| Mar 31 2024 | n/a | n/a | €181m |
| Dec 31 2023 | €2m | €585k | €177m |
| Sep 30 2023 | n/a | n/a | €172m |
| Jun 30 2023 | n/a | n/a | €157m |
| Mar 31 2023 | n/a | n/a | €136m |
| Dec 31 2022 | €2m | €610k | €120m |
| Sep 30 2022 | n/a | n/a | €102m |
| Jun 30 2022 | n/a | n/a | €99m |
| Mar 31 2022 | n/a | n/a | €104m |
| Dec 31 2021 | €901k | €540k | €106m |
| Sep 30 2021 | n/a | n/a | €116m |
| Jun 30 2021 | n/a | n/a | €116m |
| Mar 31 2021 | n/a | n/a | €100m |
| Dec 31 2020 | €971k | €549k | €100m |
| Sep 30 2020 | n/a | n/a | €88m |
| Jun 30 2020 | n/a | n/a | €77m |
| Mar 31 2020 | n/a | n/a | €72m |
| Dec 31 2019 | €724k | €524k | €75m |
Compensation vs Market: Pontus's total compensation ($USD2.98M) is above average for companies of similar size in the Swedish market ($USD1.18M).
Compensation vs Earnings: Pontus's compensation has been consistent with company performance over the past year.
CEO
Pontus Lindwall (61 yo)
10.9yrs
Tenure
€2,572,000
Compensation
Mr. Pontus Lindwall has been Board Member at Infrea AB since 2014. Mr. Lindwall has been the Chief Executive Officer and President of Betsson AB (publ) since July 21, 2015 and serves as its Executive Direc...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Executive Director | 10.9yrs | €2.57m | 1.54% SEK 187.4m | |
| Chief Financial Officer | 6.8yrs | no data | 0.023% SEK 2.8m | |
| Interim Head of Investor Relation | no data | no data | no data | |
| Chief Legal Officer | 7.9yrs | no data | 0.087% SEK 10.5m | |
| Vice President Governance | less than a year | no data | no data | |
| Vice President of Communications & Investor Relations | 4.1yrs | no data | no data | |
| Chief Human Resources Officer | 8.7yrs | no data | no data | |
| Chief Financial Officer of Operations | 1.4yrs | no data | 0.12% SEK 14.7m | |
| Chief Executive Officer of Operations | 1.4yrs | €650.89k | 0.19% SEK 23.1m | |
| Group Business Controller | no data | no data | no data |
5.4yrs
Average Tenure
50.5yo
Average Age
Experienced Management: BETS B's management team is seasoned and experienced (5.4 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Executive Director | 4.7yrs | €2.57m | 1.54% SEK 187.4m | |
| Director | 4.1yrs | €47.00k | no data | |
| Independent Board Member | 4.1yrs | €53.00k | 0.0037% SEK 448.7k | |
| Independent Director | 7.1yrs | €52.00k | 0.0015% SEK 179.5k | |
| Independent Chairman | 8.1yrs | €111.00k | 0.020% SEK 2.5m | |
| Independent Board Member | 4.1yrs | €59.00k | 0.0026% SEK 319.0k | |
| Director | 4.7yrs | €52.00k | 0.68% SEK 82.7m |
4.7yrs
Average Tenure
53yo
Average Age
Experienced Board: BETS B's board of directors are considered experienced (4.7 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/11 23:38 |
| End of Day Share Price | 2026/06/11 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Betsson AB (publ) is covered by 9 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | ABG Sundal Collier |
| Henrik Bark | ABG Sundal Collier Sponsored |
| Jack Cummings | Berenberg |