Betsson Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

OM:BETS B Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
13 Mar 26	BuySEK 99,879	Louise Nylen	Individual	985	SEK 101.40
13 Mar 26	BuySEK 2,976,253	Peter Hamberg	Individual	30,000	SEK 100.63
13 Mar 26	BuySEK 759,000	Johan Lundberg	Individual	7,500	SEK 101.20
12 Mar 26	BuySEK 8,415,000	Pontus Lindwall	Individual	85,000	SEK 99.00
05 Nov 25	BuySEK 3,607,250	Tristan Sjöberg	Individual	25,000	SEK 144.29
27 Oct 25	BuySEK 151,780	Eva de Falck	Individual	1,000	SEK 151.78
27 Oct 25	BuySEK 4,447,859	Peter Hamberg	Individual	29,000	SEK 157.58
14 Aug 25	SellSEK 973,639	Triin Toomemets-Krasnitski	Individual	6,200	SEK 157.20
04 Aug 25	BuySEK 99,529	Eva de Falck	Individual	614	SEK 162.10
01 Aug 25	SellSEK 2,202,614	Kristian Saliba	Individual	13,400	SEK 164.37
30 Jul 25	SellSEK 466,146	Triin Toomemets-Krasnitski	Individual	2,800	SEK 166.60
28 Jul 25	BuySEK 2,463,690	Hamberg FÖRvaltning Aktiebolag	Company	15,000	SEK 164.25

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of BETS B?
Owner Type	Number of Shares	Ownership Percentage
Private Companies	1,490,488	1.11%
Individual Insiders	9,466,264	7.02%
General Public	61,707,227	45.8%
Institutions	62,088,384	46.1%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 49.96% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
5.65%	FMR LLC	7,615,412	SEK 683.9m	0%	no data
5.09%	DNB Asset Management AS	6,853,910	SEK 615.5m	0%	0.15%
4.86%	Knutsson Holdings AB	6,550,000	SEK 588.2m	0%	81.55%
3.86%	Hamberg FÖRvaltning Aktiebolag	5,198,500	SEK 466.8m	0%	91.58%
3.84%	Avanza Fonder AB	5,168,289	SEK 464.1m	0%	0.44%
2.98%	Svea Bank AB (publ)	4,018,886	SEK 360.9m	0%	23.56%
2.79%	Lars Kling	3,761,000	SEK 337.7m	0%	no data
2.57%	Dimensional Fund Advisors LP	3,461,863	SEK 310.9m	-1.18%	no data
2.44%	Vanguard Capital Management, LLC	3,282,780	SEK 294.8m	1.51%	no data
1.6%	BlackRock, Inc.	2,159,545	SEK 193.9m	1.93%	no data
1.58%	Goldman Sachs Asset Management, L.P.	2,129,305	SEK 191.2m	51.9%	no data
1.54%	Pontus Lindwall	2,081,719	SEK 186.9m	5.94%	no data
1.4%	JP Morgan Asset Management	1,884,040	SEK 169.2m	-11.6%	no data
1.32%	Berit Lindwall	1,773,000	SEK 159.2m	0%	no data
1.24%	Assenagon Asset Management S.A.	1,665,623	SEK 149.6m	0%	0.02%
1.21%	Deutsche Asset & Wealth Management	1,634,190	SEK 146.8m	0%	no data
1.11%	Provobis Holding AB	1,490,488	SEK 133.8m	0%	23.99%
0.88%	Artemis Investment Management LLP	1,186,853	SEK 106.6m	0%	0.03%
0.73%	Evli Fund Management Company Ltd.	985,098	SEK 88.5m	0%	0.21%
0.68%	Peter Hamberg	919,000	SEK 82.5m	0%	no data
0.68%	Vanguard Fiduciary Trust Company	914,917	SEK 82.2m	0%	no data
0.59%	Société Générale Société anonyme	798,655	SEK 71.7m	0%	0.02%
0.5%	BNP Paribas Asset Management Europe	676,608	SEK 60.8m	0%	0.02%
0.45%	UBS Asset Management AG	607,550	SEK 54.6m	-0.72%	no data
0.37%	Liontrust Asset Management PLC	500,663	SEK 45.0m	0%	0.02%

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2026/07/12 00:42
End of Day Share Price	2026/07/10 00:00
Earnings	2026/03/31
Annual Earnings	2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Betsson AB (publ) is covered by 9 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
null null	ABG Sundal Collier
Henrik Bark	ABG Sundal Collier Sponsored
Jack Cummings	Berenberg