Betsson AB (publ)

OM:BETS B Stock Report

Market Cap: SEK 12.6b

Betsson Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

OM:BETS B Recent Insider Transactions by Companies or Individuals
DateValueNameEntityRoleSharesMax Price
13 Mar 26BuySEK 99,879Louise NylenIndividual985SEK 101.40
13 Mar 26BuySEK 2,976,253Peter HambergIndividual30,000SEK 100.63
13 Mar 26BuySEK 759,000Johan LundbergIndividual7,500SEK 101.20
12 Mar 26BuySEK 8,415,000Pontus LindwallIndividual85,000SEK 99.00
05 Nov 25BuySEK 3,607,250Tristan SjöbergIndividual25,000SEK 144.29
27 Oct 25BuySEK 151,780Eva de FalckIndividual1,000SEK 151.78
27 Oct 25BuySEK 4,447,859Peter HambergIndividual29,000SEK 157.58
14 Aug 25SellSEK 973,639Triin Toomemets-KrasnitskiIndividual6,200SEK 157.20
04 Aug 25BuySEK 99,529Eva de FalckIndividual614SEK 162.10
01 Aug 25SellSEK 2,202,614Kristian SalibaIndividual13,400SEK 164.37
30 Jul 25SellSEK 466,146Triin Toomemets-KrasnitskiIndividual2,800SEK 166.60

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of BETS B?
Owner TypeNumber of SharesOwnership Percentage
Private Companies1,490,4881.1%
Individual Insiders9,466,2647%
General Public62,070,60345.9%
Institutions62,277,92746%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 49.74% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
5.63%
FMR LLC
7,615,412SEK 709.4m0%no data
5.07%
DNB Asset Management AS
6,853,910SEK 638.4m0%0.15%
4.84%
Knutsson Holdings AB
6,550,000SEK 610.1m0%81.89%
3.84%
Hamberg FÖRvaltning Aktiebolag
5,198,500SEK 484.2m0%91.62%
3.82%
Avanza Fonder AB
5,168,289SEK 481.4m0%0.44%
2.97%
Svea Bank AB (publ)
4,018,886SEK 374.4m0%22.31%
2.78%
Lars Kling
3,761,000SEK 350.3m0%no data
2.56%
Dimensional Fund Advisors LP
3,461,612SEK 322.4m-1.19%no data
2.4%
Vanguard Capital Management, LLC
3,244,282SEK 302.2m0.32%no data
1.6%
BlackRock, Inc.
2,159,545SEK 201.2m1.93%no data
1.57%
Goldman Sachs Asset Management, L.P.
2,129,305SEK 198.3m51.9%no data
1.54%
Pontus Lindwall
2,081,719SEK 193.9m5.94%no data
1.4%
JP Morgan Asset Management
1,888,170SEK 175.9m-11.5%no data
1.31%
Berit Lindwall
1,773,000SEK 165.2m0%no data
1.23%
Assenagon Asset Management S.A.
1,665,623SEK 155.2m0%0.02%
1.21%
Deutsche Asset & Wealth Management
1,634,190SEK 152.2m0%no data
1.1%
Provobis Holding AB
1,490,488SEK 138.8m0%26.8%
0.88%
Artemis Investment Management LLP
1,186,853SEK 110.6m0%0.03%
0.73%
Evli Fund Management Company Ltd.
985,098SEK 91.8m0%0.22%
0.68%
Peter Hamberg
919,000SEK 85.6m0%no data
0.68%
Vanguard Fiduciary Trust Company
914,917SEK 85.2m0%no data
0.59%
Société Générale Société anonyme
798,655SEK 74.4m0%0.02%
0.51%
BNP Paribas Asset Management Europe
693,536SEK 64.6m2.5%0.01%
0.45%
UBS Asset Management AG
602,710SEK 56.1m-1.51%no data
0.37%
Liontrust Asset Management PLC
500,663SEK 46.6m0%0.02%

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/07/28 21:02
End of Day Share Price 2026/07/28 00:00
Earnings2026/06/30
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Betsson AB (publ) is covered by 9 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullABG Sundal Collier
Henrik BarkABG Sundal Collier Sponsored
Jack CummingsBerenberg