Betsson Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

OM:BETS B Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
20 Sep 24	SellSEK 376,951	Triin Toomemets-Krasnitski	Individual	2,978	SEK 127.48
08 Aug 24	BuySEK 219,438	Louise Nylen	Individual	1,780	SEK 123.28
29 Jul 24	BuySEK 49,968	Eva de Falck	Individual	400	SEK 124.92
22 May 24	BuySEK 6,000,000	Tristan Sjöberg	Individual	50,000	SEK 120.00

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of BETS B?
Owner Type	Number of Shares	Ownership Percentage
Private Companies	1,490,488	1.08%
Individual Insiders	12,307,677	8.93%
Institutions	55,033,457	39.9%
General Public	69,035,869	50.1%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 46.61% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
6.65%	FMR LLC	9,164,230	SEK 1.6b	0.12%	0.01%
4.97%	DNB Asset Management AS	6,853,910	SEK 1.2b	647%	0.42%
3.76%	Hamberg FÖRvaltning Aktiebolag	5,183,500	SEK 901.9m	0%	96.28%
3.54%	Avanza Fonder AB	4,876,193	SEK 848.5m	-66.7%	0.77%
3.2%	The Vanguard Group, Inc.	4,410,288	SEK 767.4m	846%	no data
2.86%	Dimensional Fund Advisors LP	3,944,846	SEK 686.4m	-3.91%	0.01%
2.79%	Tristan Sjöberg	3,840,000	SEK 668.2m	10.7%	no data
2.63%	Lars Kling	3,631,000	SEK 631.8m	-4.99%	no data
2.44%	Knutsson Holdings AB	3,364,000	SEK 585.3m	0%	75.1%
1.8%	Skandia Fonder AB	2,481,576	SEK 431.8m	0%	0.39%
1.4%	Evli Fund Management Company Ltd.	1,936,633	SEK 337.0m	0%	0.9%
1.36%	Pontus Lindwall	1,880,000	SEK 327.1m	0%	no data
1.29%	BlackRock, Inc.	1,783,123	SEK 310.3m	0.49%	no data
1.28%	Berit Lindwall	1,768,000	SEK 307.6m	-5.88%	no data
1.26%	Goldman Sachs Asset Management, L.P.	1,731,286	SEK 301.2m	6.66%	0.01%
1.08%	Provobis Holding AB	1,490,488	SEK 259.3m	1.13%	no data
0.91%	Societe Generale Group, Banking Investments	1,261,284	SEK 219.5m	0%	0.13%
0.64%	Peter Hamberg	889,000	SEK 154.7m	40.4%	no data
0.56%	JP Morgan Asset Management	777,243	SEK 135.2m	-0.07%	no data
0.51%	Deutsche Asset & Wealth Management	703,322	SEK 122.4m	0%	no data
0.44%	Artemis Investment Management LLP	606,853	SEK 105.6m	0%	0.04%
0.4%	Liontrust Asset Management PLC	547,504	SEK 95.3m	0%	0.04%
0.32%	Bessemer Investment Management LLC	441,769	SEK 76.9m	0%	0.01%
0.26%	Charles Schwab Investment Management, Inc.	355,855	SEK 61.9m	-5.48%	no data
0.25%	SEI Investments Management Corporation	339,274	SEK 59.0m	0%	0.01%

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/05/11 14:59
End of Day Share Price	2025/05/09 00:00
Earnings	2025/03/31
Annual Earnings	2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Betsson AB (publ) is covered by 14 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
null null	ABG Sundal Collier
Henrik Bark	ABG Sundal Collier Sponsored
Jack Cummings	Berenberg