Betsson AB (publ)

OM:BETS B Stock Report

Market Cap: SEK 12.2b

Betsson Dividends and Buybacks

Dividend criteria checks 5/6

Betsson is a dividend paying company with a current yield of 7.92% that is well covered by earnings. Next payment date is on 18th November, 2026 with an ex-dividend date of 10th November, 2026.

Key information

7.9%

Dividend yield

2.9%

Buyback Yield

Total Shareholder Yield10.8%
Future Dividend Yield5.9%
Dividend Growth4.7%
Next dividend pay date18 Nov 26
Ex dividend date10 Nov 26
Dividend per sharen/a
Payout ratio59%

Recent dividend and buyback updates

Recent updates

Narrative Update May 05

BETS B: Cautious Reset Will Still Rely On Margins For Upside

Analysts have trimmed their price target on Betsson from SEK 110 to about SEK 103, citing updated assumptions around discount rates, revenue growth, profit margins and future P/E. These changes are broadly reflected in more cautious recent research such as the Pareto downgrade.
Narrative Update Apr 20

BETS B: Cautious Stance Will Still Rely On Margins And Payout Discipline

Analysts have kept their SEK 110.0 price target on Betsson broadly unchanged. A slightly higher discount rate and future P/E assumption, together with a recent downgrade from Pareto that has made the Street stance more cautious, explain the more restrained tone in the latest update.
Narrative Update Apr 06

BETS B: Trimmed Stance Will Still Rely On Margins And Payout Discipline

Analysts have cut their price target on Betsson to SEK 110.0 from SEK 152.5 as they factor in updated assumptions for revenue growth, profit margins, discount rate and a higher future P/E, along with a more cautious stance reflected in recent downgrades. Analyst Commentary Recent research points to a more cautious stance on Betsson, with the lower target price reflecting updated assumptions on growth, margins and required returns.
Narrative Update Mar 23

BETS B: Recalibrated Assumptions And Buybacks Will Support Returns At Undervalued Levels

Analysts have revised their view on Betsson, cutting the price target from SEK 190 to SEK 120 as they factor in updated assumptions on discount rate, revenue growth, profit margins and future P/E, consistent with more cautious recent research such as the Pareto downgrade. Analyst Commentary Despite the lower SEK 120 price target, some Bullish analysts still see reasons to stay constructive on Betsson and highlight several factors that they view as supportive for the equity story and valuation.
Narrative Update Mar 08

BETS B: Dividends And Buybacks Will Counter Cautious Outlook And Tighter Return Demands

Analysts have trimmed their Betsson price target to SEK X from SEK Y, citing slightly higher required returns, a modestly adjusted revenue growth outlook, a stable fair value assumption of SEK 100, and a broadly unchanged forward P/E profile. Analyst Commentary Bearish analysts are leaning more cautious on Betsson, framing recent price target trims and rating changes as a signal that they see a less favourable risk and reward profile at current levels.
Narrative Update Feb 22

BETS B: Future Buybacks And Dividend Will Offset Softer Outlook

Analysts have reduced their price target on Betsson from SEK 120.0 to SEK 100.0. They now apply a higher discount rate, assume lower revenue growth and margins, and use a higher future P/E in response to more cautious research commentary, including a recent downgrade from Pareto. Analyst Commentary Bearish analysts are signaling a more cautious stance on Betsson, with the reduced price target to SEK 100.0 reflecting a tighter view on what they are willing to pay for the shares.
Narrative Update Feb 07

BETS B: Trimmed Stance Will Still Rely On Margin Discipline

Analysts have trimmed their fair value estimate for Betsson from SEK192.50 to SEK152.50. This reflects a more cautious stance that lines up with recent Street downgrades and slightly softer assumptions on growth, margins and future P/E.
Narrative Update Jan 24

BETS B: Future Buybacks Will Support Shares Despite Softer Earnings Guidance

Analysts have trimmed their fair value estimate for Betsson from SEK 150.00 to SEK 120.00. This reflects updated assumptions for slightly higher discount rates, more moderate revenue growth, softer profit margins, and a lower future P/E multiple.
Analysis Article Jan 17

Lacklustre Performance Is Driving Betsson AB (publ)'s (STO:BETS B) 27% Price Drop

Betsson AB (publ) ( STO:BETS B ) shareholders that were waiting for something to happen have been dealt a blow with a...
Narrative Update Jan 10

BETS B: Share Repurchases Will Support Future Returns At Current Undervalued Levels

Analysts have maintained their price target on Betsson at €190. This reflects only slight adjustments to assumptions for discount rate, revenue growth, profit margin and future P/E, which they view as offsetting each other overall.
Narrative Update Dec 26

BETS B: Share Buybacks Will Drive Stronger Future Returns For Shareholders

Analysts have modestly raised their price target on Betsson to SEK 190.00, reflecting slightly stronger expectations for long term revenue growth and profitability despite a marginally higher discount rate. What's in the News Betsson AB has launched a share repurchase program, with authorization to buy back series B shares so that treasury holdings do not exceed 10% of total shares outstanding, as approved at the May 8, 2025 AGM (company announcement).
Narrative Update Dec 12

BETS B Will Reward Shareholders Through New €40 Million Buyback Program

Analysts have trimmed their price target on Betsson by SEK 10 to SEK 190. This reflects slightly lower expectations for revenue growth and profit margins, while the discount rate and future valuation multiples remain broadly unchanged.
Analysis Article Sep 13

Betsson (STO:BETS B) Is Very Good At Capital Allocation

Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...
Narrative Update Aug 20

Growth In Latin America And Europe Will Ignite Digital Entertainment

The sharp increase in Betsson’s future P/E multiple, alongside a modest uptick in revenue growth forecasts, has driven the consensus analyst price target up from SEK178.33 to SEK192.50. Valuation Changes Summary of Valuation Changes for Betsson The Consensus Analyst Price Target has risen from SEK178.33 to SEK192.50.
Analysis Article Jul 22

Betsson AB (publ) Just Missed EPS By 11%: Here's What Analysts Think Will Happen Next

It's been a sad week for Betsson AB (publ) ( STO:BETS B ), who've watched their investment drop 16% to kr164 in the...
Analysis Article Jul 09

Is Betsson (STO:BETS B) A Risky Investment?

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article May 19

Investors Don't See Light At End Of Betsson AB (publ)'s (STO:BETS B) Tunnel

Betsson AB (publ)'s ( STO:BETS B ) price-to-earnings (or "P/E") ratio of 12.5x might make it look like a buy right now...
Analysis Article May 02

Here's Why Shareholders May Want To Be Cautious With Increasing Betsson AB (publ)'s (STO:BETS B) CEO Pay Packet

Key Insights Betsson's Annual General Meeting to take place on 8th of May CEO Pontus Lindwall's total compensation...
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New Narrative Feb 09

Latin American Expansion And Bet Builder Enhancements Will Strengthen Future Market Presence

Strategic investments in Latin America and CEECA regions, coupled with geographic expansion, are driving strong revenue growth and future potential.
Analysis Article Feb 09

Betsson AB (publ) (STO:BETS B) Full-Year Results: Here's What Analysts Are Forecasting For This Year

Investors in Betsson AB (publ) ( STO:BETS B ) had a good week, as its shares rose 6.4% to close at kr161 following the...
Analysis Article Jan 25

Betsson (STO:BETS B) Seems To Use Debt Quite Sensibly

Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it might be obvious that you need to...
New Narrative Jan 23

Leading the Game with Growth, Innovation, and Exceptional Returns

Betsson AB is a standout performer in the online gaming and betting industry, renowned for its financial strength, resilience, and strategic adaptability. Combining steady growth with shareholder-focu
Analysis Article Jul 23

Betsson AB (publ) Just Missed EPS By 14%: Here's What Analysts Think Will Happen Next

Last week, you might have seen that Betsson AB (publ) ( STO:BETS B ) released its second-quarter result to the market...
Analysis Article May 22

Betsson (STO:BETS B) Looks To Prolong Its Impressive Returns

What are the early trends we should look for to identify a stock that could multiply in value over the long term? In a...
Analysis Article May 01

Increases to Betsson AB (publ)'s (STO:BETS B) CEO Compensation Might Cool off for now

Key Insights Betsson will host its Annual General Meeting on 7th of May Total pay for CEO Pontus Lindwall includes...
Analysis Article Mar 12

We Ran A Stock Scan For Earnings Growth And Betsson (STO:BETS B) Passed With Ease

The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...
Analysis Article Feb 04

Betsson (STO:BETS B) Has A Rock Solid Balance Sheet

Warren Buffett famously said, 'Volatility is far from synonymous with risk.' When we think about how risky a company...
Analysis Article Dec 21

Why Investors Shouldn't Be Surprised By Betsson AB (publ)'s (STO:BETS B) Low P/E

Betsson AB (publ)'s ( STO:BETS B ) price-to-earnings (or "P/E") ratio of 8.3x might make it look like a strong buy...
Analysis Article Nov 09

Here's Why Betsson (STO:BETS B) Has Caught The Eye Of Investors

For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...
Analysis Article Oct 28

Does Betsson (STO:BETS B) Have A Healthy Balance Sheet?

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...

Upcoming Dividend Payment

TodayMay 23 2026Ex Dividend DateNov 10 2026Dividend Pay DateNov 18 20268 days from Ex DividendBuy in the next 171 days to receive the upcoming dividend

Stability and Growth of Payments

Fetching dividends data

Stable Dividend: BETS B's dividend payments have been volatile in the past 10 years.

Growing Dividend: BETS B's dividend payments have increased over the past 10 years.


Dividend Yield vs Market

Betsson Dividend Yield vs Market
How does BETS B dividend yield compare to the market?
SegmentDividend Yield
Company (BETS B)7.9%
Market Bottom 25% (SE)1.7%
Market Top 25% (SE)4.1%
Industry Average (Hospitality)4.0%
Analyst forecast (BETS B) (up to 3 years)5.9%

Notable Dividend: BETS B's dividend (7.92%) is higher than the bottom 25% of dividend payers in the Swedish market (1.74%).

High Dividend: BETS B's dividend (7.92%) is in the top 25% of dividend payers in the Swedish market (4.13%)


Earnings Payout to Shareholders

Earnings Coverage: With its reasonable payout ratio (58.9%), BETS B's dividend payments are covered by earnings.


Cash Payout to Shareholders

Cash Flow Coverage: With its reasonable cash payout ratio (75%), BETS B's dividend payments are covered by cash flows.


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/22 04:55
End of Day Share Price 2026/05/22 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Betsson AB (publ) is covered by 9 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullABG Sundal Collier
Henrik BarkABG Sundal Collier Sponsored
Jack CummingsBerenberg