BTS Group Management
Management criteria checks 2/4
BTS Group's CEO is Parisi Skon, appointed in May 2022, has a tenure of 4.08 years. directly owns 0.36% of the company’s shares, worth SEK11.84M. The average tenure of the management team and the board of directors is 4.4 years and 16.4 years respectively.
Key information
Parisi Skon
Chief executive officer
n/a
Total compensation
| CEO salary percentage | n/a |
| CEO tenure | 4.1yrs |
| CEO ownership | 0.4% |
| Management average tenure | 4.4yrs |
| Board average tenure | 16.4yrs |
Recent management updates
Recent updates
Narrative Update • Jun 03
BTS B: Split 2026 Dividend And Firmer Assumptions Will Support Fair Value
Analysts have lifted their price target for BTS Group from SEK153.50 to SEK177.50, citing updated assumptions for revenue growth, profit margins, discount rate and future P/E as the key drivers behind the change. What's in the News BTS Group's Annual General Meeting approved a dividend of SEK 4.40 per share, to be paid in two instalments of SEK 2.20 per share.Analysis Article • May 24
Earnings Update: Here's Why Analysts Just Lifted Their BTS Group AB (publ) (STO:BTS B) Price Target To kr178
The investors in BTS Group AB (publ) 's ( STO:BTS B ) will be rubbing their hands together with glee today, after the...Narrative Update • May 04
BTS B: Split 2026 Dividend And Steady Assumptions Will Support Fair Value
Analysts have kept their SEK 153.50 price target for BTS Group unchanged, as only very small adjustments to the discount rate, revenue growth, profit margin and future P/E assumptions were made in their updated models. What's in the News The board of directors of BTS Group AB (publ) has proposed a dividend of SEK 4.40 per share for the financial year 2025, to be paid in two equal installments of SEK 2.20 per share, subject to approval at the AGM on May 21, 2026 (Key Developments).Narrative Update • Apr 18
BTS B: Split Dividend And Stable Outlook Will Support Fair Value
Analysts have maintained their SEK 153.50 price target for BTS Group, noting only minor adjustments to the discount rate, profit margin, and P/E assumptions rather than a change in the core outlook. What's in the News BTS Group AB (publ) has proposed a dividend of SEK 4.40 per share, compared with SEK 6.10 previously, to be paid in two equal installments of SEK 2.20 per share (Key Developments).Narrative Update • Apr 04
BTS B: Steady Outlook With Split Dividend And Unchanged Fair Value
Analysts have kept their SEK 153.50 price target for BTS Group unchanged, citing largely stable assumptions around fair value, revenue growth, profit margins and future P/E, with only minor tweaks to the discount rate and valuation inputs. What's in the News BTS Group AB (publ) has proposed a dividend of SEK 4.40 per share, to be paid in two installments of SEK 2.20 per share.Narrative Update • Mar 21
BTS B: Steady Fair Value And Reduced Dividend Will Support Future Upside
The analyst price target for BTS Group remains steady at SEK153.50. Minor technical tweaks to inputs such as the discount rate, revenue growth, profit margin and future P/E have led analysts to reaffirm, rather than materially alter, their valuation view.Narrative Update • Mar 05
BTS B: Higher Revenue Outlook And Dividend Proposal Will Support Future Upside
Analysts have trimmed their BTS Group price target by SEK 13 to SEK 153.5, reflecting updated assumptions for slightly higher revenue growth, a lower profit margin, a modestly higher discount rate, and a small adjustment to expected future P/E. What's in the News BTS Group AB (publ) has proposed a dividend of SEK 4.40 per share, compared with SEK 6.10 previously.Narrative Update • Feb 18
BTS B: Steady Assumptions And Higher Required Return Will Underpin Future Upside
Analysts have maintained their SEK 166.50 price target for BTS Group. Slight adjustments to assumptions for the discount rate and future P/E multiple refine, rather than change, their overall valuation view.Narrative Update • Feb 04
BTS B: Earnings Setback Will Support Future Upside As Guidance Tightens
Analysts have trimmed their fair value estimate for BTS Group from ฿172.50 to ฿166.50, citing updated assumptions around a slightly higher discount rate, more moderate revenue growth, and a small adjustment to forward P/E and profit margin expectations. What's in the News BTS Group lowered its earnings guidance for fiscal 2025/26, with full year revenue guidance adjusted from THB 6b to THB 5.5b, reflecting softer macroeconomic conditions and more conservative assumptions for advertising and retail spending (company guidance).Narrative Update • Jan 21
BTS B: Stable Earnings Profile Will Support Upside Despite Softer Guidance
Analysts have held their fair value estimate for BTS Group steady at $172.50, with only very small adjustments to assumptions such as the discount rate, long term revenue growth, profit margin outlook and future P/E, reflecting broadly unchanged expectations for the stock's risk and earnings profile. What's in the News BTS Group revised full year 2025/26 revenue guidance from THB 6,000,000,000 to THB 5,500,000,000, citing a softer macroeconomy and more conservative assumptions for advertising and retail spending (Key Developments).Narrative Update • Jan 07
BTS B: Stable Fair Value Will Support Upside Despite Softer Guidance
Analysts have kept their fair value estimate for BTS Group steady at ฿172.5, with only very small adjustments to the discount rate, revenue growth, profit margin, and future P/E assumptions, supporting a largely unchanged price target narrative. What's in the News BTS Group lowered its fiscal 2025/26 revenue guidance from ฿6b to ฿5.5b, citing a softer macroeconomy and more cautious assumptions for advertising and retail spending (Key Developments).Narrative Update • Dec 15
BTS B: Lower Discount Rate Will Drive Future Upside Potential
Narrative Update Analysts have modestly lowered their price target on BTS Group by SEK 0.00 to reflect slightly reduced discount rate and future P/E assumptions, while revenue growth and margin expectations remain effectively unchanged. What's in the News BTS Group revised its full year 2025/26 revenue guidance down from THB 6 billion to THB 5.5 billion, citing a softer macroeconomy and weaker expectations for advertising and retail spending (company guidance).Narrative Update • Nov 28
BTS B: Rising Discount Rate Will Lead to Compelling Upside Potential
Analysts have revised the price target for BTS Group, leaving it unchanged at $172.50. Updates to their assumptions, such as a slightly higher discount rate and slower projected revenue growth, offset one another and resulted in no net change to their estimate.Analysis Article • Nov 16
BTS Group AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models
As you might know, BTS Group AB (publ) ( STO:BTS B ) last week released its latest quarterly, and things did not turn...Narrative Update • Nov 14
BTS B: Rising Profit Margins Will Drive Improved Value Going Forward
Analysts have revised their price target for BTS Group downward from $212.50 to $172.50. They cited a modest decrease in projected revenue growth and a slightly higher discount rate, despite improved profit margins and a lower future price-to-earnings ratio.Analysis Article • Nov 07
BTS Group (STO:BTS B) Is Due To Pay A Dividend Of SEK3.05
BTS Group AB (publ)'s ( STO:BTS B ) investors are due to receive a payment of SEK3.05 per share on 21st of November...Narrative Update • Aug 26
Verity Platform's AI Scaling Will Improve Efficiency, But Market Challenges Persist
The consensus price target for BTS Group has been notably reduced, primarily reflecting a lower valuation multiple despite slightly improved revenue growth prospects, with fair value revised down from SEK264.50 to SEK212.50. What's in the News BTS Group expects to report net sales of approximately SEK 720 million for Q2 2025.Analysis Article • Aug 18
BTS Group (STO:BTS B) Will Pay A Dividend Of SEK3.05
BTS Group AB (publ) ( STO:BTS B ) has announced that it will pay a dividend of SEK3.05 per share on the 21st of...Analysis Article • Aug 06
Benign Growth For BTS Group AB (publ) (STO:BTS B) Underpins Stock's 26% Plummet
The BTS Group AB (publ) ( STO:BTS B ) share price has fared very poorly over the last month, falling by a substantial...Analysis Article • Aug 04
BTS Group (STO:BTS B) Will Pay A Dividend Of SEK3.05
BTS Group AB (publ)'s ( STO:BTS B ) investors are due to receive a payment of SEK3.05 per share on 21st of November...Analysis Article • Jul 19
Is BTS Group (STO:BTS B) A Risky Investment?
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Analysis Article • May 25
BTS Group (STO:BTS B) Has Announced A Dividend Of SEK3.05
BTS Group AB (publ) ( STO:BTS B ) will pay a dividend of SEK3.05 on the 21st of November. The payment will take the...Analysis Article • May 24
Additional Considerations Required While Assessing BTS Group's (STO:BTS B) Strong Earnings
Last week's profit announcement from BTS Group AB (publ) ( STO:BTS B ) was underwhelming for investors, despite...Analysis Article • May 21
Earnings Miss: BTS Group AB (publ) Missed EPS By 21% And Analysts Are Revising Their Forecasts
As you might know, BTS Group AB (publ) ( STO:BTS B ) last week released its latest quarterly, and things did not turn...Analysis Article • Apr 08
BTS Group (STO:BTS B) Has A Pretty Healthy Balance Sheet
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
New Narrative • Feb 26
Wonderway Acquisition And AI Integration May Boost Prospects, But Margin Pressures Expected
Acquisitions and AI integration are expected to enhance competitiveness, reduce costs, and improve net margins and earnings.Analysis Article • Nov 15
BTS Group's (STO:BTS B) Solid Profits Have Weak Fundamentals
Despite posting some strong earnings, the market for BTS Group AB (publ)'s ( STO:BTS B ) stock hasn't moved much. Our...Analysis Article • Nov 13
Results: BTS Group AB (publ) Beat Earnings Expectations And Analysts Now Have New Forecasts
BTS Group AB (publ) ( STO:BTS B ) shareholders are probably feeling a little disappointed, since its shares fell 4.9...Analysis Article • Aug 18
Analysts Are Updating Their BTS Group AB (publ) (STO:BTS B) Estimates After Its Second-Quarter Results
BTS Group AB (publ) ( STO:BTS B ) shareholders are probably feeling a little disappointed, since its shares fell 4.5...Analysis Article • Jul 22
BTS Group (STO:BTS B) Is Due To Pay A Dividend Of SEK2.85
The board of BTS Group AB (publ) ( STO:BTS B ) has announced that it will pay a dividend on the 18th of November, with...Analysis Article • Jun 27
BTS Group (STO:BTS B) Is Due To Pay A Dividend Of SEK2.85
BTS Group AB (publ) ( STO:BTS B ) will pay a dividend of SEK2.85 on the 18th of November. Even though the dividend went...Analysis Article • Jun 13
BTS Group (STO:BTS B) Has Announced A Dividend Of SEK2.85
The board of BTS Group AB (publ) ( STO:BTS B ) has announced that it will pay a dividend on the 18th of November, with...Analysis Article • May 08
Results: BTS Group AB (publ) Beat Earnings Expectations And Analysts Now Have New Forecasts
BTS Group AB (publ) ( STO:BTS B ) shareholders are probably feeling a little disappointed, since its shares fell 7.2...Analysis Article • Dec 29
Investors Appear Satisfied With BTS Group AB (publ)'s (STO:BTS B) Prospects As Shares Rocket 26%
BTS Group AB (publ) ( STO:BTS B ) shares have had a really impressive month, gaining 26% after a shaky period...CEO
Parisi Skon (49 yo)
4.1yrs
Tenure
Ms. Jessica Skon, also known as Parisi, serves as President & Chief Executive Officer of BTS Group at BTS Group AB (publ) since May 2022. She serves as Chief Executive Officer and President of BTS USA, Inc...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder & Chairman | 40.4yrs | SEK 550.00k | 19.82% SEK 657.2m | |
| President & CEO | 4.1yrs | no data | 0.36% SEK 11.8m | |
| Chief Financial Officer | less than a year | no data | 0.022% SEK 716.4k | |
| Head of Investor Relations | no data | no data | no data | |
| Executive Vice President & Global Head of Sustainability | no data | no data | no data | |
| Executive Vice President of BTS North America | 4.7yrs | no data | no data | |
| Executive VP and Global Head of AI & Innovation | no data | no data | no data | |
| Executive Vice President of North America | no data | no data | no data | |
| Executive Vice President of BTS North America | no data | no data | no data | |
| Deputy CEO of BTS Group AB & CEO of BTS Other Markets | no data | no data | 0.52% SEK 17.4m | |
| Executive Vice President of BTS North America | no data | no data | no data | |
| Executive VP & President of BTS Europe | no data | no data | no data |
4.4yrs
Average Tenure
59yo
Average Age
Experienced Management: BTS B's management team is considered experienced (4.4 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder & Chairman | 40.4yrs | SEK 550.00k | 19.82% SEK 657.2m | |
| Independent Director | 9.4yrs | SEK 395.00k | 0.0026% SEK 85.6k | |
| Independent Director | 22.4yrs | SEK 245.00k | 0.11% SEK 3.8m | |
| Independent Director | 10.4yrs | SEK 245.00k | 0.052% SEK 1.7m | |
| Independent Director | 23.4yrs | SEK 395.00k | 0.10% SEK 3.4m | |
| Deputy Director | 5.1yrs | SEK 65.00k | no data |
16.4yrs
Average Tenure
68.5yo
Average Age
Experienced Board: BTS B's board of directors are seasoned and experienced ( 16.4 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/12 12:55 |
| End of Day Share Price | 2026/06/12 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
BTS Group AB (publ) is covered by 4 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | ABG Sundal Collier |
| null null | ABG Sundal Collier Sponsored |
| Johan Sundén | DNB Carnegie Commissioned Research |