Is Juventus (BIT:JUVE) Overvalued After Its Recent Share Price Rebound? A Fresh Look at Valuation

Juventus Football Club (BIT:JUVE) has quietly edged higher, with the share price up about 2 % on the day and over 20 % in the past week, drawing fresh attention to its recent slide this year.

See our latest analysis for Juventus Football Club.

That sharp 7 day share price return comes after a tougher spell, with the 1 year total shareholder return still negative. This suggests sentiment may be turning, but the longer term story remains mixed for now.

If Juventus’s recent bounce has you wondering what else might be setting up for a turnaround, this is a good moment to explore fast growing stocks with high insider ownership.

With the share price still below its one year level but edging close to analysts’ targets, investors now face a key question: is Juventus undervalued after a difficult season, or is the market already pricing in any future resurgence?

Price-to-Sales of 2x: Is it justified?

Based on the current share price of €2.66, Juventus trades at a noticeably richer valuation than both direct peers and the broader entertainment sector.

The preferred metric here is the price to sales ratio, which compares the company’s market value to the annual revenue it generates. For a club like Juventus, where profits are volatile and currently negative, sales based valuation is often used as a cleaner, more stable yardstick than earnings based measures.

Juventus currently changes hands at around 2 times its annual revenue, while comparable peers trade closer to 0.4 times sales and the wider European entertainment industry around 1.8 times. That premium also exceeds the estimated fair price to sales level of 1.8 times, suggesting the market is pricing in more optimism than the historical and forecast fundamentals appear to justify.

Explore the SWS fair ratio for Juventus Football Club

Result: Price-to-Sales of 2x (OVERVALUED)

However, lingering on pitch inconsistency and ongoing losses, with revenue barely growing and profitability still negative, could quickly undermine optimism around a sustained turnaround.

Find out about the key risks to this Juventus Football Club narrative.

Build Your Own Juventus Football Club Narrative

If you see the numbers differently or want to test your own assumptions against the data, you can build a tailored view in minutes, Do it your way.

A great starting point for your Juventus Football Club research is our analysis highlighting 1 key reward and 3 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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