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Will Pop Mart’s (SEHK:9992) Labubu Craze and Index Addition Redefine Its Global Investment Narrative?

Reviewed by Sasha Jovanovic
- Pop Mart International Group Limited was recently added to both the S&P Global 1200 and S&P International 700 indices, following a period of soaring international demand for its Labubu plush dolls.
- The scarcity-driven resale mania for these collectible dolls has turned them into highly sought-after alternative investments across Asia, Europe, and North America.
- We'll explore how Pop Mart’s limited edition blind box strategy is shaping its investment narrative during a period of global collector excitement.
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What Is Pop Mart International Group's Investment Narrative?
If you’re considering Pop Mart International Group, the core belief is in the company’s ability to turn collectible culture and scarcity into strong global demand, powered by rapid product cycles and community engagement. The recent inclusion into major indices like the S&P Global 1200 and S&P International 700 is a meaningful milestone, one that could draw new institutional capital and boost visibility. These moves may encourage short-term momentum and help offset volatility or slowdowns in collector interest, which has always been a key risk. At the same time, shares have seen a sharp 17% drop over the past month, signaling that even strong momentum can quickly reverse on shifts in collector sentiment or supply. The last earnings showed explosive growth, but whether index recognition can sustain long-term demand or profitability is less certain. Pop Mart’s international expansions, partnerships, and unique blind box releases remain catalysts, yet sharp swings in resale values and the premium valuation present ongoing challenges for shareholders.
But amid all the excitement, the risk of surging resale prices cooling off is important for investors to note. Despite retreating, Pop Mart International Group's shares might still be trading 11% above their fair value. Discover the potential downside here.Exploring Other Perspectives
Explore 15 other fair value estimates on Pop Mart International Group - why the stock might be worth over 2x more than the current price!
Build Your Own Pop Mart International Group Narrative
Disagree with this assessment? Create your own narrative in under 3 minutes - extraordinary investment returns rarely come from following the herd.
- A great starting point for your Pop Mart International Group research is our analysis highlighting 3 key rewards that could impact your investment decision.
- Our free Pop Mart International Group research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Pop Mart International Group's overall financial health at a glance.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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About SEHK:9992
Pop Mart International Group
An investment holding company, engages in the design, development, and sale of pop toys in the People’s Republic of China, Hong Kong, Macao, Taiwan, and internationally.
Exceptional growth potential with outstanding track record.
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