Is Now The Time To Put Green Leader Holdings Group (HKG:61) On Your Watchlist?

It's common for many investors, especially those who are inexperienced, to buy shares in companies with a good story even if these companies are loss-making. Sometimes these stories can cloud the minds of investors, leading them to invest with their emotions rather than on the merit of good company fundamentals. Loss-making companies are always racing against time to reach financial sustainability, so investors in these companies may be taking on more risk than they should.

If this kind of company isn't your style, you like companies that generate revenue, and even earn profits, then you may well be interested in Green Leader Holdings Group (HKG:61). Even if this company is fairly valued by the market, investors would agree that generating consistent profits will continue to provide Green Leader Holdings Group with the means to add long-term value to shareholders.

Our analysis indicates that 61 is potentially undervalued!

Green Leader Holdings Group's Improving Profits

In business, profits are a key measure of success; and share prices tend to reflect earnings per share (EPS) performance. Which is why EPS growth is looked upon so favourably. It is awe-striking that Green Leader Holdings Group's EPS went from HK$0.25 to HK$1.02 in just one year. While it's difficult to sustain growth at that level, it bodes well for the company's outlook for the future. But the key is discerning whether something profound has changed, or if this is a just a one-off boost.

Careful consideration of revenue growth and earnings before interest and taxation (EBIT) margins can help inform a view on the sustainability of the recent profit growth. Green Leader Holdings Group shareholders can take confidence from the fact that EBIT margins are up from 44% to 67%, and revenue is growing. Ticking those two boxes is a good sign of growth, in our book.

The chart below shows how the company's bottom and top lines have progressed over time. For finer detail, click on the image.

Since Green Leader Holdings Group is no giant, with a market capitalisation of HK$90m, you should definitely check its cash and debt before getting too excited about its prospects.

Are Green Leader Holdings Group Insiders Aligned With All Shareholders?

Prior to investment, it's always a good idea to check that the management team is paid reasonably. Pay levels around or below the median, can be a sign that shareholder interests are well considered. The median total compensation for CEOs of companies similar in size to Green Leader Holdings Group, with market caps under HK$1.6b is around HK$1.9m.

Green Leader Holdings Group's CEO took home a total compensation package worth HK$1.6m in the year leading up to December 2021. That seems pretty reasonable, especially given it's below the median for similar sized companies. While the level of CEO compensation shouldn't be the biggest factor in how the company is viewed, modest remuneration is a positive, because it suggests that the board keeps shareholder interests in mind. It can also be a sign of a culture of integrity, in a broader sense.

Should You Add Green Leader Holdings Group To Your Watchlist?

Green Leader Holdings Group's earnings have taken off in quite an impressive fashion. This appreciable increase in earnings could be a sign of an upward trajectory for the company. At the same time the reasonable CEO compensation reflects well on the board of directors. It will definitely require further research to be sure, but it does seem that Green Leader Holdings Group has the hallmarks of a quality business; and that would make it well worth watching. Still, you should learn about the 4 warning signs we've spotted with Green Leader Holdings Group (including 2 which are a bit concerning).

Although Green Leader Holdings Group certainly looks good, it may appeal to more investors if insiders were buying up shares. If you like to see insider buying, then this free list of growing companies that insiders are buying, could be exactly what you're looking for.

Please note the insider transactions discussed in this article refer to reportable transactions in the relevant jurisdiction.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.