Prada (1913) Stock Overview
Produces and distributes leather goods, footwear, and ready-to-wear products worldwide. More details
| Snowflake Score | |
|---|---|
| Valuation | 1/6 |
| Future Growth | 1/6 |
| Past Performance | 3/6 |
| Financial Health | 4/6 |
| Dividends | 4/6 |
1913 Community Fair Values
Create NarrativeSee what 25 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Top Community Narratives
HK$79.71
FV
55.2% undervalued intrinsic discount12.00%
Revenue growth p.a.
120
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Prada S.p.A. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | HK$35.70 |
| 52 Week High | HK$54.95 |
| 52 Week Low | HK$34.52 |
| Beta | 0.80 |
| 1 Month Change | -3.46% |
| 3 Month Change | -14.76% |
| 1 Year Change | -33.70% |
| 3 Year Change | -38.18% |
| 5 Year Change | -30.81% |
| Change since IPO | -9.85% |
Recent News & Updates
Narrative Update • May 05
1913: Brand Elevation And Execution On Cash Generation Will Support 2026 Luxury Recovery
Analysts have trimmed their HK$ price targets on Prada, citing a lower fair value estimate and a more conservative future P/E multiple. A series of recent downgrades has reinforced a cautious stance on the stock.
Narrative Update • Apr 21
1913: 2026 Recovery Hopes Will Confront Cautious Stance On Execution Risks
Analysts have reduced their HK$ fair value estimate for Prada from about HK$40.81 to around HK$37.66, reflecting recent price target cuts and downgrades to more cautious stances. Analyst Commentary Recent research has highlighted a more cautious tone around Prada, with bearish analysts trimming fair value estimates and shifting to more neutral positions.
Narrative Update • Apr 06
1913: 2026 Dividend Catalyst Will Reward Patience After Tough 2025
Analysts have trimmed their fair value estimate for Prada to about HK$54 from roughly HK$59, citing slightly more conservative growth assumptions, a higher discount rate and lower future P/E expectations, along with recent rating downgrades from firms such as Kepler Cheuvreux and Macquarie, partly offset by a more constructive view from Barclays. Analyst Commentary Recent research on Prada shows a clear split between more constructive voices looking at potential upside and more cautious views focused on execution risk and valuation reset.Narrative Update • Mar 23
1913: Brand Elevation And Direct Channels Will Underpin 2026 Luxury Recovery Potential
Narrative Update Analysts have trimmed their Prada price target to about HK$75 from roughly HK$83, reflecting slightly softer assumptions for revenue growth and profit margins. At the same time, they factor in a higher future P/E and note mixed recent views that range from a Neutral stance with a HK$46 target to an Overweight call at HK$68.Recent updates
Narrative Update • May 05
1913: Brand Elevation And Execution On Cash Generation Will Support 2026 Luxury Recovery
Analysts have trimmed their HK$ price targets on Prada, citing a lower fair value estimate and a more conservative future P/E multiple. A series of recent downgrades has reinforced a cautious stance on the stock.Narrative Update • Apr 21
1913: 2026 Recovery Hopes Will Confront Cautious Stance On Execution Risks
Analysts have reduced their HK$ fair value estimate for Prada from about HK$40.81 to around HK$37.66, reflecting recent price target cuts and downgrades to more cautious stances. Analyst Commentary Recent research has highlighted a more cautious tone around Prada, with bearish analysts trimming fair value estimates and shifting to more neutral positions.Narrative Update • Apr 06
1913: 2026 Dividend Catalyst Will Reward Patience After Tough 2025
Analysts have trimmed their fair value estimate for Prada to about HK$54 from roughly HK$59, citing slightly more conservative growth assumptions, a higher discount rate and lower future P/E expectations, along with recent rating downgrades from firms such as Kepler Cheuvreux and Macquarie, partly offset by a more constructive view from Barclays. Analyst Commentary Recent research on Prada shows a clear split between more constructive voices looking at potential upside and more cautious views focused on execution risk and valuation reset.Narrative Update • Mar 23
1913: Brand Elevation And Direct Channels Will Underpin 2026 Luxury Recovery Potential
Narrative Update Analysts have trimmed their Prada price target to about HK$75 from roughly HK$83, reflecting slightly softer assumptions for revenue growth and profit margins. At the same time, they factor in a higher future P/E and note mixed recent views that range from a Neutral stance with a HK$46 target to an Overweight call at HK$68.Narrative Update • Mar 08
1913: Recovery In 2026 Will Reward Patience After Tough 2025
Analysts have trimmed their blended fair value estimate for Prada shares to about HK$59 from roughly HK$61. This reflects a more cautious stance after a recent downgrade to Neutral at HK$46, alongside a still constructive HK$68 Overweight target, and updated assumptions for a slightly higher discount rate, modestly stronger revenue growth, and a slightly lower profit margin and future P/E.Narrative Update • Feb 22
1913: Recovery Expectations For 2026 Will Renew Interest After Tough 2025
Analysts have trimmed their HK$ price target on Prada by a small amount, reflecting slightly adjusted fair value and growth assumptions after what they expect to be a challenging 2025, followed by a potential recovery for the wider luxury sector in 2026. Analyst Commentary Bullish Takeaways Bullish analysts see the HK$68 price target as reflecting confidence that the brand can sustain its premium positioning once conditions for luxury spending improve after the period they expect to be challenging in 2025.Narrative Update • Feb 08
1913: 2026 Sector Recovery Expectations Meet Measured View On Execution Risks
Analysts have nudged their fair value estimate for Prada higher to HK$40.81 from HK$40.27, reflecting slightly adjusted assumptions around revenue growth, profit margins and future P/E, along with renewed optimism that the luxury sector could see a recovery after 2025. Analyst Commentary Recent research on Prada points to a split view.Narrative Update • Jan 24
1913: Recovery Setup In 2026 Balances Margin Concerns And Reduced Market Multiple
Prada’s updated analyst price target moves from about $45.04 to $40.27, as analysts factor in higher assumed revenue growth, slightly lower profit margins, and a reduced future P/E, while still describing a potential recovery setup for luxury in 2026. Analyst Commentary Recent research frames Prada as part of a potential recovery setup for luxury in 2026.Analysis Article • Jan 23
Prada S.p.A.'s (HKG:1913) Intrinsic Value Is Potentially 42% Above Its Share Price
Key Insights The projected fair value for Prada is HK$59.16 based on 2 Stage Free Cash Flow to Equity Prada is...Narrative Update • Jan 10
1913: Higher Growth Forecasts Will Support Renewed Interest Despite Margin Pressure
Analysts have trimmed their fair value estimate for Prada to €61.26 from €61.94, citing slightly higher discount rate assumptions, a modest adjustment to profit margin expectations, and a revised future P/E input. Valuation Changes Fair Value Estimate reduced slightly to €61.26 from €61.94.Narrative Update • Dec 27
1913: Brand Elevation And Direct Channels Will Drive Long Term Upside
Analysts have modestly raised their price target on Prada to HK$53 from HK$50, reflecting slightly higher long term growth and valuation assumptions, even as they flag a multi year "hangover" period for the broader luxury sector and an increasingly crowded field of creative directors. Analyst Commentary Bullish analysts acknowledge a more challenging backdrop for the luxury sector, but still see room for Prada to outperform select peers over the medium term.Narrative Update • Dec 13
1913: Brand Momentum And Direct Channels Will Drive Long Term Upside
Analysts have trimmed their price target on Prada to HK$53 from HK$60, citing a reassessment of sector growth prospects after an extended boom period and increased competitive uncertainty as more creative directors debut across leading luxury houses. Analyst Commentary While the latest move reflects a more cautious sector stance, bullish analysts still highlight several supportive factors underpinning Prada’s long term investment case, particularly around brand momentum, execution discipline, and structural growth opportunities.Analysis Article • Dec 12
Prada (HKG:1913) Has A Pretty Healthy Balance Sheet
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it seems the smart money knows that...Narrative Update • Nov 29
1913: New Creative Leadership Will Drive Renewed Interest Amid Sector Slowdown
Analysts have reduced their price target for Prada from HK$60 to HK$53. This change reflects a more cautious sector outlook amid a slowdown following several years of above-average luxury market growth.Narrative Update • Nov 15
1913: Future Creative Direction Will Drive Momentum After Sector Challenges
Prada's analyst price target has been revised slightly upward to approximately HK$63.22 from HK$62.32. Analysts cite ongoing sector headwinds but maintain optimism for the brand's long-term fundamentals despite a period of industry adjustment.Narrative Update • Oct 31
1913: Rising Creative Director Presence Will Shape Luxury Sector Dynamics Ahead
Prada's analyst price target has increased slightly from HK$61.64 to HK$62.32, as analysts acknowledge stable fundamentals and moderate growth expectations. This comes amid a cautious outlook for the luxury sector.Analysis Article • Oct 19
Getting In Cheap On Prada S.p.A. (HKG:1913) Is Unlikely
When close to half the companies in Hong Kong have price-to-earnings ratios (or "P/E's") below 12x, you may consider...Narrative Update • Oct 17
Digital Retail And Sustainable Efforts Will Open New Markets
Narrative Update on Prada Analysts have lowered their price target for Prada from HK$60 to HK$53, citing expectations of a slower period of growth for the luxury sector and adjusting projections accordingly. Analyst Commentary The recent reassessment of Prada's rating and price target reflects a nuanced view on the company's near-term outlook as well as the broader luxury sector's trajectory.Narrative Update • Oct 03
Digital Retail And Sustainable Efforts Will Open New Markets
Narrative Update: Analyst Price Target Adjustment for Prada Analysts have revised their price target for Prada downward from €64.60 to €62.78. Updated forecasts for revenue growth and profit margin are cited as key factors in the adjustment.Narrative Update • Sep 17
Digital Retail And Sustainable Efforts Will Open New Markets
Prada’s future P/E ratio has surged markedly, indicating much higher expected earnings multiples, while the consensus analyst price target has remained nearly flat, rising only marginally from HK$63.71 to HK$64.60. What's in the News Board meeting scheduled to approve and announce unaudited interim results for the six months ended June 30, 2025.Narrative Update • Aug 27
Digital Retail And Sustainable Efforts Will Open New Markets
Despite the analyst price target for Prada remaining essentially stable, a sharp increase in the future P/E ratio suggests significantly higher earnings expectations have not materialized, ultimately leaving the fair value nearly unchanged at HK$63.77. What's in the News Meta and EssilorLuxottica plan to release AI-powered smart glasses under both Oakley and Prada brands, signaling Meta’s effort to expand wearable hardware into the luxury fashion segment through new partnerships (CNBC).Analysis Article • Aug 19
An Intrinsic Calculation For Prada S.p.A. (HKG:1913) Suggests It's 26% Undervalued
Key Insights Using the 2 Stage Free Cash Flow to Equity, Prada fair value estimate is HK$56.13 Prada's HK$41.52 share...Narrative Update • Aug 07
Digital Retail And Sustainable Efforts Will Open New Markets
With the consensus analyst price target for Prada unchanged at HK$63.92, the notable surge in the forward P/E ratio from 23.18x to 211.31x suggests sharply diminished earnings expectations, supporting the lack of upward revision in fair value. What's in the News Meta and EssilorLuxottica are launching AI-powered smart glasses under the Prada and Oakley brands, expanding Meta's wearable hardware to more fashion companies, with Prada marking a first-time partnership in this product category (CNBC).Analysis Article • Aug 01
Earnings Miss: Prada S.p.A. Missed EPS By 5.6% And Analysts Are Revising Their Forecasts
It's been a sad week for Prada S.p.A. ( HKG:1913 ), who've watched their investment drop 16% to HK$40.60 in the week...Analysis Article • Jul 28
Is Prada S.p.A. (HKG:1913) Potentially Undervalued?
Let's talk about the popular Prada S.p.A. ( HKG:1913 ). The company's shares saw significant share price movement...Analysis Article • Jul 10
Prada S.p.A.'s (HKG:1913) Business Is Trailing The Market But Its Shares Aren't
Prada S.p.A.'s ( HKG:1913 ) price-to-earnings (or "P/E") ratio of 16.7x might make it look like a sell right now...Analysis Article • May 23
These 4 Measures Indicate That Prada (HKG:1913) Is Using Debt Safely
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
New Narrative • Mar 09
Expansion Of Miu Miu Will Broaden Market Presence In Future
Prada's strategic investments in store renovation and Miu Miu expansion are set to enhance consumer experience and drive substantial revenue growth.Shareholder Returns
| 1913 | HK Luxury | HK Market | |
|---|---|---|---|
| 7D | -7.2% | -2.4% | -0.9% |
| 1Y | -33.7% | -9.2% | 16.4% |
Return vs Industry: 1913 underperformed the Hong Kong Luxury industry which returned -9.2% over the past year.
Return vs Market: 1913 underperformed the Hong Kong Market which returned 16.4% over the past year.
Price Volatility
| 1913 volatility | |
|---|---|
| 1913 Average Weekly Movement | 5.9% |
| Luxury Industry Average Movement | 6.7% |
| Market Average Movement | 7.1% |
| 10% most volatile stocks in HK Market | 15.2% |
| 10% least volatile stocks in HK Market | 3.5% |
Stable Share Price: 1913 has not had significant price volatility in the past 3 months compared to the Hong Kong market.
Volatility Over Time: 1913's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1913 | 17,901 | Andrea Guerra | www.pradagroup.com |
Prada S.p.A. produces and distributes leather goods, footwear, and ready-to-wear products worldwide. The company offers its products under the Prada, Miu Miu, Church’s, Car Shoe, and Versace brands. It also operates in food sector under the Marchesi 1824 brand; sailing races business under Luna Rossa brand name; eyewear and fragrances sector under licensing agreements.
Prada S.p.A. Fundamentals Summary
| 1913 fundamental statistics | |
|---|---|
| Market cap | HK$91.20b |
| Earnings (TTM) | HK$7.79b |
| Revenue (TTM) | HK$52.26b |
11.7x
P/E Ratio1.7x
P/S RatioIs 1913 overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| 1913 income statement (TTM) | |
|---|---|
| Revenue | €5.72b |
| Cost of Revenue | €1.13b |
| Gross Profit | €4.59b |
| Other Expenses | €3.74b |
| Earnings | €851.94m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
Jul 30, 2026
| Earnings per share (EPS) | 0.33 |
| Gross Margin | 80.32% |
| Net Profit Margin | 14.90% |
| Debt/Equity Ratio | 36.9% |
How did 1913 perform over the long term?
See historical performance and comparisonDividends
4.3%
Current Dividend Yield50%
Payout RatioDoes 1913 pay a reliable dividends?
See 1913 dividend history and benchmarks| Prada dividend dates | |
|---|---|
| Ex Dividend Date | May 06 2026 |
| Dividend Pay Date | May 19 2026 |
| Days until Ex dividend | 10 days |
| Days until Dividend pay date | 3 days |
Does 1913 pay a reliable dividends?
See 1913 dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/15 15:32 |
| End of Day Share Price | 2026/05/15 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Prada S.p.A. is covered by 51 analysts. 17 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Julian Easthope | Barclays |
| Carole Madjo | Barclays |
| Jiaying Huang | Barclays |