Prada is one of Italy’s leading luxury groups, best known for its Prada and Miu Miu brands. Miu Miu is ranked #1 globally according to Lyst Index (2Q25), and Prada came #4, highlighting strong consumer demand despite a softer luxury backdrop.
The company has delivered strong financial performance over the past five years: sales, EBITDA, and EPS have grown at CAGRs of around 10%, 15%, and 26% respectively, and analysts expect further growth through 2025–2026.
Despite this track record, Prada’s share price has barely moved since late 2020. Today the stock trades at around ~13x forward earnings, ~6x EV/EBITDA, and ~2.4x EV/Sales, which is inexpensive compared to peers in the luxury sector.
Recent results show the drivers of this performance. Since 2023, growth has been led by Miu Miu, which was up 47% year-on-year in the first half of 2025. The Prada brand itself slowed slightly over the same period.
The acquisition of Versace (closing expected by 2025 year-end) could dilute margins for 1–2 years as it’s repositioned but supports longer-term scale and mix.
Most luxury companies peaked in 2022-2023, while Prada continued to grow. When luxury demand rebounds, Prada will be positioned well for a strong rebound through brand desirability, strong execution and acquisitions.
Risks: Prada remains family-controlled, with around 80% ownership retained which limits outside shareholder influence (common in luxury). The Versace acquisition will be financed by debt. Investors should expect higher leverage going forward (cash flows cover new debt well).

Overall, fundamentals and brand heat remain strong while the share price has lagged, creating a valuation gap versus peers and Prada’s own growth outlook. Due to this, I see strong upside potential with limited downside risk on Prada stock.

Disclaimer

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