WH Smith Valuation

Is SMWH undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

0/6

Valuation Score 0/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SMWH when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SMWH (£11.2) is trading above our estimate of fair value (£6.94)

Significantly Below Fair Value: SMWH is trading above our estimate of fair value.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for SMWH?

Other financial metrics that can be useful for relative valuation.

SMWH key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue1.4x
Enterprise Value/EBITDA11.1x
PEG Ratio0.8x

Price to Earnings Ratio vs Peers

How does SMWH's PE Ratio compare to its peers?

The above table shows the PE ratio for SMWH vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average15.5x
PETS Pets at Home Group
16xn/aUK£1.3b
WOSG Watches of Switzerland Group
7.9x4.8%UK£824.1m
FRAS Frasers Group
6.5x-15.6%UK£3.4b
JD. JD Sports Fashion
31.5x21.6%UK£6.2b
SMWH WH Smith
22.7x28.1%UK£1.5b

Price-To-Earnings vs Peers: SMWH is expensive based on its Price-To-Earnings Ratio (22.7x) compared to the peer average (15.5x).


Price to Earnings Ratio vs Industry

How does SMWH's PE Ratio compare vs other companies in the GB Specialty Retail Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a13.7%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a13.7%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: SMWH is expensive based on its Price-To-Earnings Ratio (22.7x) compared to the UK Specialty Retail industry average (13.3x).


Price to Earnings Ratio vs Fair Ratio

What is SMWH's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SMWH PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio22.7x
Fair PE Ratio22.2x

Price-To-Earnings vs Fair Ratio: SMWH is expensive based on its Price-To-Earnings Ratio (22.7x) compared to the estimated Fair Price-To-Earnings Ratio (22.2x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SMWH forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUK£11.20
UK£17.02
+51.9%
15.1%UK£23.00UK£13.50n/a12
Apr ’25UK£13.17
UK£17.26
+31.0%
13.3%UK£23.00UK£14.50n/a13
Mar ’25UK£12.42
UK£17.26
+39.0%
13.3%UK£23.00UK£14.50n/a13
Feb ’25UK£12.29
UK£17.33
+41.0%
13.0%UK£23.00UK£14.50n/a13
Jan ’25UK£13.34
UK£17.37
+30.2%
13.0%UK£23.00UK£14.50n/a13
Dec ’24UK£12.84
UK£17.43
+35.8%
12.8%UK£23.00UK£14.50n/a13
Nov ’24UK£11.61
UK£18.59
+60.1%
8.8%UK£21.00UK£15.00n/a13
Oct ’24UK£13.44
UK£19.24
+43.2%
7.9%UK£23.00UK£16.50n/a14
Sep ’24UK£14.77
UK£19.64
+32.9%
7.3%UK£23.00UK£17.50n/a14
Aug ’24UK£15.03
UK£19.63
+30.6%
8.0%UK£23.00UK£16.40n/a14
Jul ’24UK£15.48
UK£19.68
+27.2%
6.8%UK£23.00UK£18.00n/a13
Jun ’24UK£15.96
UK£19.68
+23.3%
6.8%UK£23.00UK£18.00n/a13
May ’24UK£15.74
UK£19.36
+23.0%
7.7%UK£23.00UK£17.20n/a13
Apr ’24UK£14.95
UK£19.33
+29.3%
7.6%UK£23.00UK£17.20UK£13.1713
Mar ’24UK£15.84
UK£19.51
+23.2%
7.1%UK£23.00UK£18.00UK£12.4212
Feb ’24UK£16.31
UK£19.29
+18.3%
8.9%UK£23.00UK£16.25UK£12.2912
Jan ’24UK£14.85
UK£19.10
+28.7%
10.1%UK£23.00UK£15.50UK£13.3412
Dec ’23UK£14.07
UK£18.85
+34.0%
12.5%UK£23.00UK£13.90UK£12.8412
Nov ’23UK£12.06
UK£19.00
+57.6%
12.7%UK£23.00UK£13.90UK£11.6112
Oct ’23UK£11.97
UK£19.46
+62.7%
9.9%UK£23.00UK£16.00UK£13.4412
Sep ’23UK£14.05
UK£19.52
+38.9%
10.3%UK£23.00UK£15.50UK£14.7712
Aug ’23UK£14.59
UK£19.52
+33.8%
10.3%UK£23.00UK£15.50UK£15.0312
Jul ’23UK£13.98
UK£19.52
+39.6%
10.3%UK£23.00UK£15.50UK£15.4812
Jun ’23UK£15.80
UK£19.34
+22.4%
11.1%UK£23.00UK£15.50UK£15.9612
May ’23UK£14.56
UK£19.23
+32.1%
11.5%UK£23.00UK£15.50UK£15.7412
Apr ’23UK£14.37
UK£19.24
+33.9%
11.5%UK£23.00UK£15.50UK£14.9512

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.


Discover undervalued companies

Price

7D

1Y

Mkt cap

PS

E.Growth

Analysts Target

Price

7D

1Y

Mkt cap

PS

E.Growth

Analysts Target

Price

7D

1Y

Mkt cap

PS

E.Growth

Analysts Target

Price

7D

1Y

Mkt cap

PS

E.Growth

Analysts Target

Simply Wall Street Pty Ltd (ACN 600 056 611), is a Corporate Authorised Representative (Authorised Representative Number: 467183) of Sanlam Private Wealth Pty Ltd (AFSL No. 337927). Any advice contained in this website is general advice only and has been prepared without considering your objectives, financial situation or needs. You should not rely on any advice and/or information contained in this website and before making any investment decision we recommend that you consider whether it is appropriate for your situation and seek appropriate financial, taxation and legal advice. Please read our Financial Services Guide before deciding whether to obtain financial services from us.